Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Local 106

Melissa Agnes

APRIL 9, 2018

These three groups are: The leadership team. Your scenario-specific assessment groups are responsible for assessing the initial potential impact of a given situation, and determining whether it needs to be escalated to the crisis management team, i.e.: the responsible and leadership teams. Click here to download this resource.

Resources 180

Resources Crisis Management Crisis Government 180

Stephen Waddington

NOVEMBER 11, 2020

You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. Communication Capabilities 1. Let me know.

Tools 115

Tools Publicity Ethics Google 115

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

MARCH 7, 2019

” You may think the social feed in your app is useful, and eventually your employees will too, but the compelling reason for them to download your app is because they can now easily access information that’s important to them (personally and in their jobs — i.e. their schedules, paycheck stubs and benefits information).

Employee 126

Employee Communications Mobile Internal 126

PRSay

DECEMBER 3, 2020

“Now that I’ve crossed APR off my bucket list, I feel like a pro,” said Vela-Williamson, explaining that the APR process makes her feel like she has earned her place at “the leadership table” while adding confidence that her work can be trusted. The assessment tests internet download and upload speeds. Ann Peru Knabe, Ph.D.,

Study 152

Study Public Affairs Course Internal 152

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. A mix of internal and external resources. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Stephen Waddington

OCTOBER 14, 2019

Follow this link to download a free copy of the book. The Velvet Ghetto revisited A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s a multi-author project led by Dr Martina Topi?

Leadership 89

Leadership Study Journalism Education 89

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

Reputation Us

DECEMBER 14, 2022

Free download of the eight actions is available HERE. Highlight your leaders internally before promoting them outside the organization. While you want to encourage their leadership, you definitely don’t want them getting poached! Action 4: Promote Thought Leadership. Action 1: Listen to Your Staff and Foster Staff Pride.

Reputation 78

Reputation Insurance Insurance Employee 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign?

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

APRIL 12, 2016

What often works well is a company retreat or other “off-campus” brainstorming to reassess and shift gears to align internally and agree on a strategy for external communications. Whenever we begin a PR engagement, we always ask for everything leadership has written so we can cull some very usable content from what already exists.

Company 120

Company Guidelines Leadership Financial 120

Stephen Waddington

APRIL 24, 2018

To facilitate relationships and build trust with internal and external stakeholders and communities 6. To offer organisational leadership 10. To build and enhance organisational reputation 7. To provide contextual intelligence Professional Capabilities (those expected of any professional) 8. unsplash-logo Joanna Kosinska

Education 95

Education Ethics Resources Software 95

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. From staying ahead of the story by conducting continuous media monitoring to knowing when and how to communicate both internally and externally, we run through our steps for managing a crisis. Disaster has struck. Stay ahead of the story.

Crisis 87

Crisis Internal International Conference 87

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. And it’s not just a tool, but a significant resource center as well, that helps you understand the taxonomy, gives you a ton of supporting materials, downloads… you name it, it’s there. It’s unbelievable.

Internal 40

Internal International Measurement Banking 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Cision releases internal DE&I report. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity.

Software 85

Software Internal International Pitching 85

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 99

Tools Survey Pitching Analytics 99

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. Circulate internally. Always remember your internal audience because they are the most likely to be impacted by the coverage and to share big hits to their network. Report back to leadership. Share on social media.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Sword and the Script

JUNE 9, 2020

Send it around internally. Internal sharing pulls double duty: When the next catastrophe hits, and the leadership takes out the budget hatchet , again, they don’t want to cut yours because they understand the outsized-value you deliver to the business. .; Repurpose it.

Media Relations 110

Media Relations Media Survey Pitching 110

PR 20/20

NOVEMBER 20, 2018

You can download the hackathon worksheet templates (Excel file) to start working on your own. Your team might choose to do your own internal hackathon. Ensure you invite people from multiple internal teams who wouldn’t typically work together. You can get started by downloading the hackathon worksheet templates here.

Strategy 62

Strategy Marketing Internal International 62

Solo PR Pro

SEPTEMBER 25, 2018

Demonstrate thought leadership. There is nothing more frustrating than having a strategy that you know works and hitting internal roadblocks that derail the program. This post was excerpted from the Members Only Pro Download, “ Content Marketing: Your 10-Step Checklist.” Connect and engage your target audience.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. What others say It’s been a minute since I last worked at an agency, so I asked some PR students and recent grads for their input.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Then, download the Moz toolbar (if you don’t already have it) and turn it on. But many will consider linking to a piece of thought leadership on your site that the executive authored.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

AUGUST 5, 2020

Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. They also launched the “ MD Market Watch ” podcast, which was downloaded over 1300 times in those first 6 weeks.

Financial 82

Financial Strategy Government Leadership 82

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Internally, a quick scan of the digital presence of your executives, board members and shareholders can reveal untapped opportunity.

Video 97

Video Communications Strategy Product Launch 97

PR 20/20

JUNE 26, 2018

We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry. Or, how do you ensure your internal marketing team is continually improving?

Industry 58

Industry Insurance Insurance Resources 58

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

Bianchi Biz Blog

MARCH 7, 2022

It was an internal struggle deciding because I felt my heart was in community stories. In my personal heaven, every company has a “media room” on their site with a library of downloadable, categorized, high-resolution photo options, B-roll, and logos; and a place where press releases are archived and available as Word docs.

Meeting 81

Meeting Automotive Media Newspapers 81

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” Internally, our number one customer is our sales team and the account management team.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

AUGUST 21, 2018

Those experiences will be useful later, when you may earn a leadership position. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business.

Marketing 64

Marketing Data Interviews Leadership 64

Scott Public Relations

AUGUST 20, 2019

At the recent annual meeting of communicators from PR Boutiques International, Robert Hernandez, professor at the USC Annenberg School of Communication, spoke about how the exciting new virtual reality technology can completely change our perception, and the implications that carries for communications. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Guest Post by Sean Williams.

Employee 40

Employee Measurement Communications Internal 40

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. We do this to build an audience of likely customers, and to earn a reputation for a smart, factual, and relevant point of view – thought leadership – that customers and prospects find useful. They wanted the white paper.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Scott Public Relations

OCTOBER 13, 2019

Michael Grimaldi described these elements in “What Makes News” for PR Boutiques International. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Cision

OCTOBER 27, 2016

Meanwhile, brands have their own networks — both internally and externally. Demonstrate your value through thought leadership and engaging multimedia content. Download it now and learn how to execute a better balance across earned, paid and owned media channels. They’re potential influencers and advocates, as well.

Marketing 120

Marketing Financial Strategy Analytics 120

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Marketing automation platforms like Marketo track click-through rates on email campaigns, number of downloads for content offers, landing page conversion rates and much more. This post is brought to you by Cision , a proud sponsor of PRSA.

Data 144

Data How To Storytelling Analytics 144