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17 PR Metrics For Comms Teams 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Capitalizing as it does on the general shift in social from community to celebrity. We all want our stories in tier 1 publications.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Capitalizing as it does on the general shift in social from community to celebrity. We all want our stories in tier 1 publications.

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Allegory report examines emerging corporate digital risk

Stephen Waddington

Developing a Corporate Digital Responsibility governance framework The Corporate Digital Responsibility: What You Need To Know Right Now report proposes a six-stage framework that communications professionals can use to help organisations stay on top of CDR: Landscape analysis and audit – this will ensure the communications function has an overview (..)

Corporate 141
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The ESG opportunity for public relations 

Stephen Waddington

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. You can download a copy from the Vuelio website. The investment community increasingly expects to be informed on company commitments to and actions on these concerns.

Publicity 197
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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178
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Trust: A Communicator’s Lifeline

Cision

Cision found more than 3,000 comments on social in reference to trust and last year’s PRSA International Conference. As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months?

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Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115