Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. Ideas for new products or product enhancements.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

PR 20/20

JANUARY 15, 2019

Furthermore, top performing companies in 2019 will extend content efforts far beyond the marketing department to distribution helpful and repurposed materials internally to be multi-beneficial. But top-performing content will challenge the ordinary— both in terms of creation and production. How Can I Apply It? Contact preferences (i.e.

Trends 57

Trends Marketing Software Video 57

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.

Corporate 0

Corporate Agency System Meeting 0

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. We recommend using someone on the PR team, whether internal or with an external agency. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Doctor Spin

DECEMBER 21, 2023

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). 2019, October 19).

Media 52

Media Wikipedia Product Launch Journalism 52

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Internal brand surveys. >> Download the Marketing Performance Pack for a buyer persona checklist.

Marketing 52

Marketing Analytics eBook System 52

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. It’s a place that houses your downloadable media, your media kit, your social feeds, your contact. And, the findings aren’t good.

Survey 70

Survey Corporate Product Launch Writing 70

MaccaPR

SEPTEMBER 9, 2019

What’s clear from the Chicken Twitter Wars is: Popeyes' internal team knew its brand tone and social media protocols in advance, and were ready to respond like lightning when a social media opportunity arose. #3 So what can marketers like you learn from Popeyes’ online victory? #1 3 – Let Go of Control on Social (Within Reason).

Twitter 105

Twitter Marketing Social Media Viral 105

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Contact downloaders. Personas help us all— in marketing, sales, product, and services— internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Assemble Your Team of Hackers.

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Download How Buyer 2.0 Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120