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What PR Teams Love Right Now: Valentine’s Day Edition

ImPRessions - Crenshaw Communications

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203
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Happy Birthday World Wide Web

PR in High Definition

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54
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Hacking AI in PR: using AI tools to write a press release

Wadds Inc.

The accessibility of tools means that anyone with a web browser can try them out for themselves using command line prompts in a web interface. Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. It is effective pulling out the key messages and topics from a document.

Tools 98
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I’m mad about Twitter

Stephen Waddington

Yesterday Twitter published a policy paper grandly titled Protecting The Open Internet with regulatory recommendations for policy makers for an open web. It’s a manifesto to promote dialogue and mutual understanding on the web. It has been carved up by media organisations and technology platforms such as Twitter into silos.

Twitter 147
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

The technology has developed slowly over the past ten years following innovation in data processing and natural language development, but then incredibly quickly in the past 12 months. The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard.

Report 119