Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 142

Software Tools Ethics Privacy 142

Onclusive

OCTOBER 19, 2021

Put all of the information you’ve gathered so far into a written business case document. Senior Director of Global Public Relations, Sophos. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Sara Eberle.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves. We like to think our devotion is reciprocated as well.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way. But today, we’re in the midst of a revolution – albeit a quiet one – of technology catered solely to women.

Privacy 62

Privacy Energy Technology Financial 62

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A quarter of public relations leaders say they will never use AI tools according to a Confidence Tracker published by ICCO and the PRCA. It is effective pulling out the key messages and topics from a document.

Tools 98

Tools Writing Pitching Web 98

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. Lee would have no problems recognising the modern version of his original document. Almost 20 years ago technology writer Tom Foremski wrote a polemic against the press release. Press releases are multi purpose, multi functional documents.

Engineering 98

Engineering Television Travel Financial 98

Agility PR Solutions

JANUARY 16, 2022

Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business’s technological needs. The IT strategy is a detailed set of documents […]. What is an IT strategy?

Strategy 147

Strategy Technology Trends Publicity 147

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. In technology PR, it can be challenging to explain technical issues or products to a general audience. Match your language to your audience.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. They also offer lots of opportunity for tech PR teams. Privacy concerns drive open source cloud.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. 8:30 am While the work day won’t officially start until 9 a.m., The time flies. 6:00 p.m.

Product Launch 321

Product Launch Meeting Report Technology 321

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. Misinformation is affecting our lives.”

Education 94

Education Resources Interviews Study 94

PR for Anyone

OCTOBER 18, 2021

It’s really a workbook for how to manage important documents and accounts and so much more. And so really these are documents and accounts that need to be organized and we talked about how to do this. So having those documents are very important. We have so much new technology. Want Publicity? Good morning.

Financial 130

Financial Pitching Banking Retail 130

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Public relations will see a temporary boost in importance as many advertising companies and data companies retool. Vice President, Marketing Technology.

Publicity 163

Publicity Marketing Privacy Advertising 163

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

5W PR

MARCH 27, 2024

From cutting-edge technology to whimsical designs, this event never fails to surprise and delight pet owners and industry professionals alike. Instead, companies like MyFamily and Tailr are revolutionizing pet identification with on-demand engraving and QR code technology. Reach out to brainstorm your next campaign.

Trends 78

Trends Apparel Fashion Industry 78

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. This is a living document, so don’t forget to update prodigiously. Use the technology we all have access to. For the original blog, please visit here. Setting things up correctly at the start is key. Have a tip to add to my list?

Agency 64

Agency Technology Meeting Software 64

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. COVID-19 has driven the adoption of technology.

Healthcare 131

Healthcare Privacy Print Community 131

Sword and the Script

OCTOBER 18, 2022

Yet I still end up on the sites of major, public martech firms promoting their new-new thing, and for the life of me, cannot decode the vague gobbledegook of what exactly the thing does.”. For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. Stick to active voice.

Handbook 93

Handbook Financial Writing Corporate 93

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. You can read the full release for all the details.

Technology 227

Technology Data Big Data Measurement 227

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Gather the information. Analyze the data you’ve collected.

Analysis 195

Analysis Corporate Reputation How To 195

PRSay

OCTOBER 30, 2020

In 2017 , she earned her Accreditation in Public Relations. Carver, APR, is a senior public relations specialist for Outlook Business Solutions , a company in Omaha, Neb., How has the technology you use for work evolved? Because of technology and having a laptop, the transition to working from home was pretty easy for me.

Software 180

Software Nonprofit Technology Education 180

ImPRessions - Crenshaw Communications

MAY 2, 2023

Input text-to-video technology – artificial intelligence that creates videos automatically from written or typed text. Natural language processing technology enables dynamic and visually appealing videos that can capture the audience’s attention. For example, ask for a list of publications that cover retail.

Retail 156

Retail Video Pitching Technology 156

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Then, the generative technology can tell PR practitioners how to make those media pitches more exciting and persuasive.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Landis PR

JUNE 26, 2023

Here’s my take on the risks and rewards of incorporating generative AI in public relations. Just ask the NYC lawyer who made the mistake of using ChatGPT to file court documents! Generative AI presents exciting opportunities for public relations pros – enhancing efficiency and brainstorming. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Practical Law Construction

OCTOBER 12, 2022

Alongside the consultation document (which runs to 159 pages), the Law Commission also published a more user-friendly summary (it’s only 15 pages). For those unfamiliar with the consultation, I suggest starting with the summary document. Modern technology. Climate change. ” Confidentiality and adjudication.

Construction 97

Construction Telecommunications Privacy Travel 97

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Cision

JUNE 8, 2017

Major holidays are always a good opportunity for PR and marketing campaigns, but many publications require content pitches months ahead of the big day. publication frequency, last 3 articles written, etc.). This document will be your lifesaver and will keep the PR process rolling smoothly. Role (exact job titles).

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

JULY 26, 2022

Invest in the best technology, leading with Wi-Fi . In a similar vein, if you’re not storing documents on a company server, use cloud storage and above all, make sure you can tap reliable backup technologies like a mobile hotspot in case of Wi-Fi failure or even a small chromebook in the event your laptop crashes.

How To 309

How To Meeting Travel Employee 309

Onclusive

MAY 24, 2017

Gaining a stronger understanding of the data science behind PRTech can show you how PR data is harnessed to help you achieve your public relations and communications goals. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content). Let’s break it down.

Measurement 150

Measurement Analytics Data Product Launch 150

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer. Williams & Associates. For the original blog, please visit here.

Energy 64

Energy Study System Writing 64

ImPRessions - Crenshaw Communications

MARCH 31, 2020

It was only 12 days ago that I began my first week at Crenshaw Communications, a technology PR agency in Manhattan. Luckily, we use Google Documents for everything , so I’m able to access my Outlook account via my home computer and mobile, and Slack has been helpful in allowing me to chat with coworkers throughout the day to ask questions.

Policies 250

Policies Mobile Agency Google 250

Flack's Revenge

SEPTEMBER 1, 2021

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. So, how to account for the bullish growth numbers for public relations more generally? Indeed, Joan Westerberg writes: “The demand for technology news is bigger than ever.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

MAY 5, 2022

As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Keep an open mind .

How To 301

How To Writing Tools Energy 301