Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. They make a genuine contribution to the professional body of knowledge in public relations. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Internal 103

5W PR

MAY 10, 2021

Public relations (PR) is ideally about how you manage and disseminate data between point X and the public. Public relation professionals utilize data and facts to influence public perception about an individual, company, or brand. Some of the reasons why data is essential in public relations include : ? Analysis.

Data 88

Data Publicity Analysis Measurement 88

Stephen Waddington

SEPTEMBER 10, 2019

Public service media are in crisis. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. The challenges that face public service [news] media are bigger than is acknowledged," said Prof. Rasmus Kleis Nielsen, the report's co-author. "If

Publicity 84

Publicity Education YouTube Report 84

Prowly

SEPTEMBER 27, 2023

A partnership press release is a public relations document issued by businesses to announce a significant collaboration with another entity. It represents a strategic tool that allows businesses to formalize and publicize their alliances, collaborations, or joint ventures. What is a partnership press release?

Examples 104

Examples Writing How To Tools 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.

Software 156

Software Company B2B Agency 156

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way.

Case Study 390

Case Study B2B Study Interviews 390

Newsfile

NOVEMBER 28, 2023

By Melissa Strle As we near the year’s end, the spotlight turns to year-end filings – a vital aspect of investor relations and public relations. Compile Supplementary Financial Information : Collect other important documents affecting your financial reporting. Then, organize all of your documents by category.

Financial 110

Financial Software System Data 110

Agility PR Solutions

SEPTEMBER 7, 2022

Public relations practitioners today need tools that are strategic and analytical. Fortunately, there are many resources available that help them manage tasks, streamline workflow, analyze data, share documents securely and track performance. Here is a look at some of the best PR must-haves out there today.

Resources 172

Resources Tools Analytics Social Media 172

Remote PR Jobs

FEBRUARY 27, 2022

Congratulations, you’ve landed your public relations client a briefing with an important reporter or industry analyst! You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. Briefing document framework.

Writing 130

Writing How To Interviews Pitching 130

Onclusive

OCTOBER 19, 2021

Put all of the information you’ve gathered so far into a written business case document. Senior Director of Global Public Relations, Sophos. Consider running your proposal by your boss or your team for feedback before you finalize it and present it to the decision-makers for approval. Sara Eberle.

How To 396

How To Measurement Data Writing 396

Agility PR Solutions

MARCH 20, 2024

If you’re a communications specialist looking to advance or kick-start your career, your resume isn’t just a document; it’s a strategic communication tool. Consider it the initial pitch that can make or break your chance for an interview. So how do you ensure yours stands out?

Communications 110

Communications Interviews Pitching Tools 110

Agility PR Solutions

APRIL 13, 2022

Public relations is an essential component of any company’s branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more of the PR burden.

Technology 154

Technology Company Brand Branding 154

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Public relations will see a temporary boost in importance as many advertising companies and data companies retool. What is GDPR? Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Agility PR Solutions

MAY 18, 2022

Nearly half of all companies have stated that one of their biggest marketing and public relations challenges is a lack of documented strategies. That’s largely because companies either don’t have a strategy they follow or the one they are following is not documented.

Marketing 91

Marketing Strategy Company Publicity 91

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. Lee would have no problems recognising the modern version of his original document. He lamented its abuse as a means of community engagement with a variety of marketing audiences or publics. They are the Swiss Army Knife of public relations.

Engineering 98

Engineering Television Travel Financial 98

PR for Anyone

OCTOBER 18, 2021

It’s really a workbook for how to manage important documents and accounts and so much more. And so really these are documents and accounts that need to be organized and we talked about how to do this. So having those documents are very important. Want Publicity? Free PR Interview Transcript. Good morning.

Financial 130

Financial Pitching Banking Retail 130

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand.

Interviews 360

Interviews Government Report Pitching 360

Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Landis PR

JUNE 26, 2023

Here’s my take on the risks and rewards of incorporating generative AI in public relations. Just ask the NYC lawyer who made the mistake of using ChatGPT to file court documents! Generative AI presents exciting opportunities for public relations pros – enhancing efficiency and brainstorming. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

By using the model to analyze large volumes of text data, such as news articles, social media posts, and other online content, PR professionals can gain valuable insights into how their brand or clients are being perceived in the public sphere. Another important aspect of PR is crisis management, and ChatGPT can help in this area as well.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Sword and the Script

JULY 16, 2019

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place. The full survey is embedded nearby and is freely available for download as a PDF document from SlideShare. Image credit: Unsplash.

Publicity 89

Publicity Survey Local Writing 89

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Sometimes, especially within public relations teams, we strive to make our external communications to journalists and executives look nearly perfect, while we use shorthand internally. Loom allows teams to share their screen to review a document and record a video offering feedback. Messages can be lost or misunderstood. .

Internal 193

Internal International Meeting Policies 193

Reputation Specialist Michael Toebe

JUNE 21, 2021

That “unwanted sexual behavior,” more specifically stated, included, according to court documents, lewd language, unwanted sexual advances and encounters. Smiley seems puzzled to this day by the allegations and attack on his name and reputation. “I I have no idea why what happened to me happened,” he said.

Publicity 59

Publicity Reputation Energy Crisis 59

Wadds Inc.

MARCH 8, 2023

A quarter of public relations leaders say they will never use AI tools according to a Confidence Tracker published by ICCO and the PRCA. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

DECEMBER 12, 2023

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. The book seeks to readdress the balance.

Software 138

Software Tools Ethics Privacy 138

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. not only with the media, but with the general public, depending on context. Here’s why.

SEO 221

SEO Data B2B Writing 221

Stephen Waddington

APRIL 10, 2021

Communications and public relations teams have moved to virtual working during COVID-19. You can view our initial analysis in a Google Document. I led a project called PRstack support by Prezly in 2013 to define a toolset for public relations. A new project aims to characterise a COVID-19 PRstack.

Case Study 160

Case Study Analysis Tools Agency 160

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new.

Education 94

Education Resources Interviews Study 94

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. PR guide to stellar briefing books. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

Stephen Waddington

NOVEMBER 26, 2017

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Within 12 month he’d landed a job at M&C Saatchi.

Publicity 105

Publicity Media Writing Blogging 105

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Research skills are the unsung heroes of good public relations. Public relations isn’t only about relationships, but they matter. Some people are more easily persuaded by a verbal conversation than a written document. Keeping these tips and skills in mind will help you grow as a writer each day. Research is foundational.

Writing 170

Writing Pitching Meeting Communications 170

Shift Communications

AUGUST 31, 2016

Working on a small public relations budget is difficult for many reasons, but some of the most successful campaigns I’ve worked on were executed with a small budget. We typically send over coverage when we see it and track it in one master document the client has access to at any time. Determine The Client’s Goals. Emily Roderick.

Publicity 100

Publicity How To Creativity Energy 100

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. But what if the client has limited time to invest with the agency team?

Agency 178

Agency How To Meeting Construction 178

Agility PR Solutions

JANUARY 16, 2022

The IT strategy is a detailed set of documents […]. Creating a comprehensive IT strategy will help you handle various projects and provide you with a holistic vision for your business’s technological needs. What is an IT strategy?

Strategy 147

Strategy Technology Trends Publicity 147

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Consider your stakeholders: OpenAI Arguably the greatest PR fiasco of the year was the public ouster – and swift reinstatement – of Open AI CEO Sam Altman. .”

Banking 212

Banking Nonprofit Twitter Advertising 212

Agility PR Solutions

JANUARY 7, 2020

That’s the allegation being made by the International Journal of Environmental Research and Public Health (IJERPH) after it completed an analysis of internal documents from two different Coke ad campaigns promoted in 2013 and 2016. According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media.

Healthcare 131

Healthcare Privacy Print Community 131