Stephen Waddington

OCTOBER 18, 2018

It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation.

Tools 203

Tools Web Banking Wikipedia 203

Wadds Inc.

MARCH 2, 2023

A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%). Lee would have no problems recognising the modern version of his original document. It was published verbatim by The New York Times.

Engineering 98

Engineering Television Travel Financial 98

Onclusive

AUGUST 9, 2021

A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Our client contact has an idea for thought leadership commentary by the CEO, so I go through our database to see which media might fit the topic. Our clients are busy, so we make an effort to keep them updated in real time.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I shoot the document link to my supervisor with ample time for additions or edits before it goes to the client. Our client contact has an idea for thought leadership commentary by the CEO, so I go through our database to see which media might fit the topic. Our clients are busy, so we make an effort to keep them updated in real time.

Product Launch 321

Product Launch Meeting Report Technology 321

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Some people are more easily persuaded by a verbal conversation than a written document. When writing, it is important to keep the specific campaign objective at the forefront. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Resources 195

Resources Technology Data Tools 195

PRSay

SEPTEMBER 11, 2023

The ability to simply say, “what are the key takeaways from this document?” Some of those tools include Social Media Post Generator so that after you finish writing a document, like a blog post, you can paste it into the tool and the AI provides recommended language to use on sites like LinkedIn.

Enterprise 183

Enterprise Tools Technology Privacy 183

Landis PR

APRIL 22, 2024

We often picture the sustainability report as some sort of formal necessity – just another document to be filed away. In this way, the sustainability report is much more than just a document. But it’s way more than that. But what makes a good sustainability report?

Report 59

Report Comparison Data Corporate 59

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. Paul Dunn and Sarah Rose document how Northumbria NHS Foundation Trust created its own manufacturing facility.

Healthcare 131

Healthcare Privacy Print Community 131

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Advancing strategies to prolong and even increase sales of these drugs then, and in the years since, reflected a blatant disregard for the need to slow or reverse this scourge. Photo credit: getty images ].

Communications 157

Communications Ethics Leadership Reputation 157

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Internal 78

Internal International Communications Employee 78

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2021

Loom allows teams to share their screen to review a document and record a video offering feedback. Admit it – we have all zoned out on Zoom calls! Two useful tools to liven things up are Loom , a video recording service, and Huddles on Slack. In addition, we at Crenshaw have been enjoying Huddles on Slack.

Internal 193

Internal International Meeting Policies 193

Cision

MARCH 20, 2017

Once the transaction is complete, I will continue as CEO, and the rest of my leadership team will stay intact. We are not going to stop doing anything we’re doing for you right now – just going to lean in and make it better! This does not signify any changes as far as who and how the company is led.

Technology 227

Technology Data Big Data Measurement 227

ImPRessions - Crenshaw Communications

JULY 22, 2020

As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences. In any case, your PR team should prepare a detailed briefing document with extensive info on the background of the participants and potential questions and answers. .

How To 232

How To Conference B2B Advertising 232

Onclusive

NOVEMBER 10, 2021

Having your research documented is very helpful for this next step, which involves presenting and discussing your findings with the decision-makers in your organization. This piece is critical before you move on to the final step in the process, which involves making decisions on how to take action.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

MAY 2, 2023

For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. Timely interview prep PR teams know that interviews can happen in a blink, which means minimal time to prepare a thorough briefing document for a spokesperson.

Retail 156

Retail Video Pitching Technology 156

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. The communications profession “must help preserve democracy by working against misinformation, disinformation, and malinformation.”

Education 94

Education Resources Interviews Study 94

PRSay

FEBRUARY 14, 2023

It’s a document we often breeze through when we sign up or renew as members but don’t often pause to think about how it affects our day-to-day work,” Vana said. Olson cited PRSA’s 2023-2025 strategic plan, which leadership created with ethics as the backbone. The Code is truly the backbone of our organization.

Ethics 158

Ethics Training Social Media Leadership 158

Reputation Us

MARCH 6, 2022

The company’s leadership must earn this trust daily. Gulati suggests purpose must be a major part of the management ethos, documenting the vast performance gains and social benefits that may occur when organizations get purpose right. No doubt trust is earned.

Reputation 78

Reputation Ethics Mobile Corporate 78

Sword and the Script

AUGUST 25, 2020

That’s what military leadership is – action in the absence of orders. Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 85

Marketing Guidelines Social Media Conference 85

ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

It’s best to articulate goals, service expectations, and deliverables in the RFP or search document shared with the prospective agency partners, and to seek their input if needed. ” Company leadership is in flux. Any good PR agency will be glad for the opportunity to offer their thoughts. You have no story.

Company 136

Company Leadership Agency Employee 136

PRSay

MAY 4, 2022

The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Whetter recommended documenting such mistakes and then cautioning interviewers against them in advance. For example, a deaf person being interviewed for TV has to be able to see his or her sign-language interpreter. “You

Film 150

Film Communications Media Interviews 150

Melissa Agnes

MAY 23, 2016

I’ve seen consultants try to use fancy terms when helping an organization develop their governance model – things like “Crisis Leadership Team” or “Crisis Action Team” – but taking this approach, in my experience, is not very practical. 2- Each stakeholder group should have representation at the crisis management table.

Crisis Management 176

Crisis Management Government Crisis How To 176

PRSay

DECEMBER 20, 2023

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. Since most awards programs have word- or page-length limits, it forces you to be concise and direct. It helps keep you up to date on new trends and developments.

Publicity 174

Publicity Case Study Ethics Study 174

Prohibition

JULY 7, 2022

If long-form content is implemented on Twitter, the implications for B2B marketing could be interesting, offering a place for more insightful, thought leadership style content. LinkedIn engagement soars. Recent studies from Social Insider have shown that LinkedIn engagement is at a record high, with a range of post types contributing to this.

Instagram 118

Instagram Video Twitter Facebook 118

PRSay

MARCH 9, 2017

Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. Fourth, put your public relations and leadership team through the paces with a realistic, anxiety rich, drill at least once a year.

Crisis Communications 158

Crisis Communications Social Media Crisis Communications 158

Barokas

SEPTEMBER 28, 2018

is launching to provide a marketplace where solo and small firms can access research and documents, and sell their own documents in the marketplace. I’m hopeful that we’ll see more organizations like Female Founders Alliance create programs that cultivate and support leadership roles for women. Future Sight AR (Houston, TX).

Construction 111

Construction Case Study Mobile Meeting 111

Cision

NOVEMBER 30, 2017

establish thought leadership. Word document? Here are some key elements you’ll want to include when crafting your own: Determine the types of videos the brand will make (screen capture product videos, talking head videos, thought leadership, case studies, animated videos, Facebook Live / Periscope videos, brand videos, and more).

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

OCTOBER 15, 2020

It addresses a unique confluence of big ideas around technology, data, finance, economics, leadership, cybersecurity and change management. Litigation tools aside, legal tech typically addresses the business of law, rather than the practice of law. The space is also attracting a lot of investment. market alone. And the six tips?

Content Marketing 95

Content Marketing Marketing Print Software 95

PRSay

SEPTEMBER 29, 2022

Consulting an attorney to review these documents is a good idea to ensure that expensive IP is not given away during a pitch. Remember, copyright is any work fixed in a tangible medium, and that providing ownership identification assists in establishing the rightful owner of a copyrighted work in an infringement suit.

Ethics 170

Ethics Pitching Communications Publicity 170

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. We resolve to use the well-documented power of video to drive engagement and provoke emotions. Start an executive blog. Use targeted video.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

JULY 24, 2018

Worse, last week it became moot after a Miami Dolphins “discipline document” was leaked to the press. The document states that players could be suspended up to four games for an anthem protest, and it quickly created a PR nightmare for the team and the NFL.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Sword and the Script

JUNE 27, 2017

Documented strategy. 1) Hands on marketing leadership. Of course, that makes sense: any business initiative that stands a chance of success requires resources, but it’s my observation that the survey data misses an important point: marketing leadership. Consistency. The time and resources to produce quality.

Content Marketing 68

Content Marketing B2B Marketing Leadership 68

Mark My Words

FEBRUARY 4, 2021

Boris—who has a well-documented Churchill complex—particularly likes to activate these metaphors when his government’s under fire. He left the nation he fought for in ruins and was undone by his leadership. Encouraging us to join in the clap for Tom Moore, tonight at 6 p.m.,

Energy 78

Energy Leadership Crisis Course 78

Stephen Waddington

NOVEMBER 17, 2019

The panel is calling on practitioners to submit their own contributions via a shared document which will form the basis of a final report – The Effects of AI on the Professions – due to be launched at The Turing Institute in London on 16 January. After setting up and leading the AIinPR panel in 2017 I’m handing over its leadership to Kerry.

Report 96

Report Ethics Government Training 96