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A Year-Round Commitment to the PRSA Code of Ethics

PRSay

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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How Can Businesses Create A More Ethical Environment – Erica Salmon Byrne

Ethical Voices

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 71
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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

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Intellectual Property Issues and RFPs: Protecting Your Work

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for updates on programming. How is this ethical? A PR firm puts together a presentation for a client who is soliciting Request for Proposals (RFPs).

Ethics 161
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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

As part of the APR renewal process, you must document and submit at least 15 continuing education units (CEUs) every three years. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Since most awards programs have word- or page-length limits, it forces you to be concise and direct.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. Will you be able to legally, ethically, reputationally defend the advice you gave? How do your words make you look as a person? Voice your concerns — often. Photo credit: getty images ].

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The ability to simply say, “what are the key takeaways from this document?” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. or “turn these bullets into a work bio for me” and have the AI return results in seconds is quite frankly, amazing.