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Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 350
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. Thought leadership events keep on giving.

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Insights on Working With Deaf Talent in Media and Communications

PRSay

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Durant was once handed a microphone during an interview.

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Five PR Skills To Sharpen In 2023

ImPRessions - Crenshaw Communications

Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. Some people are more easily persuaded by a verbal conversation than a written document. When writing, it is important to keep the specific campaign objective at the forefront. Raise your voice.

Writing 170
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How PR Teams Can Use ChatGPT

ImPRessions - Crenshaw Communications

For example, typing in “thought leadership topics in the retail sector” will produce a host of new ideas that can be used for byline pieces along with pitch angles. Timely interview prep PR teams know that interviews can happen in a blink, which means minimal time to prepare a thorough briefing document for a spokesperson.

Retail 156
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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. What if the spokesperson or expert still refuses, and an unsatisfactory interview results?