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Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. Writing What They Don’t Want To Read: Bad News In Print. But here goes.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! For info on how to write a winning award submission , see this earlier post. Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K.

B2B 295
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Types of PR Paper

Doctor Spin

To be honest, I sort of feel an urge right now to write up a series of twelve articles with those exact titles and then just name the series “The PR papers” — as if they were the definitive articles on these subjects, haha. Cover photo by Jerry Silfwer ( Prints / Instagram ).

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

I spent about the first 15 years of my career doing radio, television and also some print journalism over the years. ” Full disclosure, I used to support Lilly at a prior agency, and I know there are reasons for different prices, so I definitely have a bias there. My background is in radio and television journalism.

Ethics 89
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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. I write or pitch media in the mornings, so I am only available beginning at noon daily. I try not to schedule any calls or meetings after 3 p.m.

Meeting 98
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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

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5 Essentials of an Effective Content Marketing Strategy

Polaris

but definitely old. In 1891, August Oetker sold baking powder with recipes printed on the back. If you understand how your product or service helps customers sleep soundly at night, you’ll be able to write content that is specific and meaningful for them. Yet, truth be told, content marketing is nothing new.