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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

He shares several ethics insights, including: Your client is accused of price gauging, now what? How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

Ethics 89
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Challenges and changes for PR in 2021

Stephen Waddington

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications. Take editorial, for example.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. Extended PR Definitions for Professionals 29.

Viral 52
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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!). And, I fell into a career of writing, social media and blogging. The printing. Whatever you call it, we definitely brainstormed and dreamt up new ideas for columns and stories each month.

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The Present & Future Tech Trends PRs Should Prepare For

Cision

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Right now, the biggest focus is on writing and presenting content for mobile consumption. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Understanding the ethics of sharing.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Understanding the ethics of sharing.

Film 60