Print vs. Online Monitoring

Media Bullseye

It radically redefined almost every aspect of a PR pro’s toolbox: you had to know how to use search effectively to find articles, but you also needed to understand search to write and pitch pieces that would be found. Print Persists. While print-only publications are not that common, they can be of particular importance for some clients. Media monitoring has changed substantially from when I first started doing public affairs work.

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Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Do you evaluate print advertising as part of an overarching media strategy for your brand? If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating. According to a recent study by Kantar Millward Brown Digital, print simply works harder at achieving these specific brand KPIs. The post Print?

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Insiders

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52 transitional phrases to keep your writing connected

PR Daily

Print this list, and post it near your computer. Years ago, I attended a medical writing workshop where I received an incredibly useful handout for writers: a list of 50 transitional words. Transitions can make or break your writing. Writing & Editing

Why the printed press release is all but dead

PR Daily

Always re-write, re-design, re-purpose your story to fit the social channel you want it on. PR seems to be waiting for the death of the paper press release as impatiently as it’s been waiting for the advent of the Mobile Age. Why is the old press release losing importance so quickly? The answer is simple: The vast majority of its recipients can’t be bothered to read it. The information bubble is to blame. The times when journalists lacked topics are long gone.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

When they write, people listen. We know that, as quaint as it sounds in this digital age, nothing tops a story in print. In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Reporters could claim a space at one of the long, counter-like tables that served as workstations as long as we pretended to clear out by the end of the day. Anyone stocking a pencil holder, or posting a family photo, could be accused of “hoteling.”.

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AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. We have AI programs designed to mimic human writing styles and improve the content that brands create.

Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case.

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10 tips to elevate your writing

PR Daily

Print readers circle them in red pen. Don’t let writing errors come between you and your audience. Our free guide, 10 Tips for Elevating Your Writing. will help you to avoid embarrassing mistakes and start you on the path to writing striking prose and powerful stories. Cultivate a confident writing voice. Write content that gets noticed for the right reasons. Download now, before it’s gone: 10 Tips for Elevating Your Writing.

How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

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9 differentiating tips for writing persuasive website content

Agility PR Solutions

Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. The post 9 differentiating tips for writing persuasive website content appeared first on Agility PR Solutions. It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web.

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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Straightforward techniques to improve your writing

PR Daily

Whatever you write, you want to get your thoughts across as clearly and effectively as possible. If your writing isn’t as strong as you’d like, there are plenty of straightforward techniques you can use to improve it: 1. If you’re writing a blog post, most readers will assume that it gives your opinion. Spotting phrases like these in your own writing can be tricky, so you might want to take a quick look through this. Write directly to ‘you’ (in nonfiction).

15 writing tips from great 20th-century authors

PR Daily

Although bloggers and novelists have different roles, we've gathered some favorite writing tips from outstanding authors of the 20th century. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. To get started, write one true sentence. Sometimes when I was starting a new story and I could not get it going … I would write one true sentence, and then go on from there.".

NFC East’s Earned Media Results in the 2020 NFL Draft

Critical Mention

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers.

Out-of-Work Writing Talent Means Huge Opportunity for Brands

PR 20/20

Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this).

13 rules to sharpen your PR writing

PR Daily

When a PR pro writes, it usually is a marketing activity—and that writing must be sharp, clear and focused. PR writing is as varied as marketing content: press releases, brochures, letters, blogging, website content and video-script writing. Here are 13 rules to follow to hone your writing skills and final product: 1. If you’ve studied print journalism, you understand the inverted pyramid. Write: The city council passed the law last night.

6 self-editing tips to strengthen your writing

PR Daily

Some writing lands on their desk in excellent form, but a lot of it requires serious work with the red pen. The most annoying thing, though, is when writers fall at the most basic technical writing hurdles. Taking a little time for self-editing can impress your editor and prove your writing skills. When you write your first draft, it's more important to get the story out than to get every word right. Declutter your writing by cutting redundancies.

20 Great Communications Quotes

Critical Mention

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Media Monitoring Analytics Earned Media Media Relations Online News Monitoring Print Radio Television

What Journalists Want: How to Write Better Press Releases

PRSay

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity.

H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

PR Daily

For the first time in almost 170 years, The New York Times announced that its digital revenue beat out print–$185.5 For the 1st time at the NY Times, total digital revenue surpassed print revenue in a quarter.

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Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. Perhaps the incessant alerts and second screens distract us as we write – but rest assured it’s also distracting the audience as they read.

Refresh and strengthen your writing and editing

PR Daily

Writers, are you satisfied with your own writing? For over 13 years, writers have joined Mark Ragan and Jim Ylisela at our Advanced Writing and Editing for the Corporate Communicator workshop. Package your print. Answer honestly. It’s time to reignite your excitement for the written word. There’s a reason it’s been around so long – communicators are consistently impressed with the immediately useful strategies and inspiration they walk away with.

How to break out of the listicle rut and start writing again

PR Daily

Confession time: I write listicles—a lot of listicles—and it’s ruining me as a writer. I can’t write anymore. I used to be able to write— really write. Related: Free guide: 10 ways to improve your writing today. Then came the internet, and with that came online writingwriting that feeds instant gratification with funny, sharable, chunkable pieces of writing. Now I find I can’t bloody write anything real anymore. Untitled Document.

Script Writing Tips to Get Started with Online Video Marketing

Beyond PR

Start with these five steps to write a script that impresses viewers and converts leads. Write to Your Soundbites, Touch Your Video and Let It Go. Choose the best soundbites – as you would quotes for a print article – and write around those selections. Writing for video is different than drafting a piece of content. The lessons they learned will lend insight into your own script-writing success.

How to write a media monitoring RFP that will get you what you need

Media Bullseye

Some publications exist only in print form, such as industry journals. There are few things that cause quite as much internal groaning in the PR world as the RFP (request for proposal) process. I’ve written previously about how the RFP process should be seen as a hiring process rather than a procurement process, particularly when a company is looking for a partner—a team of people—as opposed to finding the best proposal to produce branded business cards, or a printer/scanner.

How to Write a Press Release that Gets Journalists’ Attention

PR Fuel

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? In actuality, if you take a few moments to plan out your release before you actually write it, you’re going to save yourself time during the writing process.

How Long Should Your Online Paragraphs Be?

PRSay

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Especially when writing for mobile.

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How to develop great proofreading skills

PR Daily

Proofreaders should ensure they check for some of the following flaws when reviewing print or digital publications: Missing or misspelled headers and footers, or non-sequential page numbers (never assume these items do not need checking!).

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Who Needs a Style Guide?

Ronn Torossian

Motorists who once used printed road maps now have GPS that verbally directs them to their destination. Alexa now replaces the need to write to-do and shopping lists, remember to catch the weather forecast on the 6 pm news or set the alarm.

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4 reasons why PR pros should invest in a media database

PR Daily

Beat, region and outlet are all valuable search methods, but keywords will help you find the journalists that fall into these two categories: They write for several publications about different subjects. Media Relations Research Writing & Editing

Energy 105

Valuable content can strengthen your brand more than any promotion

PR Daily

The company’s content and media director, Paolo Mottola, shared the spread on LinkedIn: Along with beautiful visuals, REI included a camping checklist that readers can physically check off if they have the print version.

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How to pitch health writers during a pandemic

PR Daily

With the exception of long-lead print opportunities, lead time doesn’t exist in health and medical reporting anymore. The first thing you should do before pitching a reporter (pandemic or not) is to look up what they write about and who their audiences are.

13 smart, affordable ways to promote events

PR Daily

Use the interviews to write teaser articles about the speaker’s presentation—and distribute the article to news outlets and on social media. Print magazines need months of lead time, and even daily newspapers prefer a week or two of advance notice.

Lessons PR pros must learn from the COVID-19 crisis

PR Daily

We’ve been able to take advantage of their skills and their cultural sensitivity to prepare printed materials, speak to non-English media, and translate our web and social media information.

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8 tips to help demystify the creative process

PR Daily

When you come across a poster, print ad or social video you like, don’t just enjoy it and move on. Write Your Ideas Down. Writing your idea down (or typing/speaking it into a note-taking app) is an exercise in letting go. When you’re finished, write whatever word is in your head.

The current crisis demands more external communication

PR Daily

One 3D printing specialist in Peterborough has fast tracked 3D printed valves for respirators. Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.

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If you aren’t pitching, stop calling yourself a PR pro

PR Daily

When it comes to PR people, there are two types: Those who write op-eds, and those who pitch op-eds. Rare is the client who says, “You do the writing, and I’ll take it from there.” But if I have more than 25 pages to scan or I want to print a big colorful photo, I head to FedEx.

How To Write A Pitch For Digital PR In 2021: A Complete Guide

Buzzstream

So when writing your pitches, avoid including too much fluff or making them dig for the main story. Initially, when writing pitches, I was also guilty of waffling for several lines rather than explaining everything in one concise line and letting the data speak for itself.

3 tricks for better proofreading

PR Daily

Try printing out your pieces, revisiting revisions with fresh eyes and using your computer’s dictation feature. To improve your proofreading—and prevent a lifetime’s worth of shame and embarrassment —consider these three tips: Print it out. Printed pages, however, tend to force slower, more meticulous reading. FREE GUIDE: 10 ways to improve your writing today ]. If you do print out your piece, keep a pen handy. Writing & Editing

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How PR pros can be allies for beleaguered reporters in tech and beyond

PR Daily

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. I still vividly remember a former boss telling me that web publishing was a fad that would disappear in favor of printed publications—that was in 1996.

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