ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Does good PR create more prospects at the top of the marketing funnel?

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 19, 2015

Asking employees to participate in brand journalism can help humanize a brand to the public and prove to employees that they’re valued. Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. Helping shape an image for a key executive.

Print 120

Print Advertising Advertising Survey 120

Cision

JUNE 27, 2015

When your brand improves operations, make sure you inform the public of what you’ve done, especially if the move is a direct result of customer complaints. Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Actions speak louder than words.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. One organization that has mastered this method is the New York Public Library. Get our free “Outside-The-Box Content for PR” white paper now! Want to stand out with content?

Community 120

Community Mobile Blogging Publicity 120

Cision

NOVEMBER 19, 2015

Get help with our free white paper! Keep an eye on public sentiment with social media listening tools to better prepare your social media influencers on what may be bubbling up. Images: Andrew Magill , Ginny ( Creative Commons ). Struggling to build out your crisis communication plan? Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

APRIL 28, 2015

Their publics responded in kind. The public faced a trust issue. The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. Drive that message home, and your publics will take action. They showed their support by boycotting the store.

Employee 120

Employee Print Customer Service Local 120

Cision

JULY 31, 2015

Issuing a public statement is an important first step, but it needs to be followed by action. Philanthropy done quietly is a great thing, but publicity is required here. A public crisis demands a public apology and public action. Guerrero ( Creative Commons ). It dictates recovery time and actions.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

DECEMBER 11, 2015

That’s the year that determines what’s already considered public domain. Good Morning To All,” which lent its melody to the traditional birthday tune, debuted in 1893, long before 1923, making “Happy Birthday to You” part of the public domain. Read Cision’s free white paper today!

Telecommunications 120

Telecommunications Training Reputation Software 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Public relations is a $13 billion industry employing 100,000 people in the US. But a career in public relations isn’t for the faint of heart. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. Think you’re up to the challenge?

Training 159

Training Pitching Writing Video 159

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”. Do you want to read that?

Conference 120

Conference Writing Creativity Web 120

PR Fuel

MAY 19, 2022

In the United States, public relations agencies will spend more than $10 billion each year. Are you prepared to be a part of the onslaught of public relations with your press releases? The statement is for public release. Keep in mind that the news media outlets are the gatekeepers of public attention.

How To 94

How To Writing Video Fashion 94

Cision

NOVEMBER 19, 2015

Get our free white paper today! With over a decade of experience creating award winning content, she heads the firm’s digital practice, overseeing all facets of content creation, branding and social media for its real estate, professional services, public affairs and hospitality clients. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Read our free “How to Beat Content Marketing Overload” white paper now! (No Image: Todd Huffman ( Creative Commons ), Geoff Livingston. Creating social media campaigns often generate scores of ideas.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

AUGUST 18, 2015

Even as one piece goes to publication, our heads are already down on the next two or three. There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

OCTOBER 1, 2015

View this month’s “PR Starter Kit” white paper ! Images: Humor Blog , Maryland GovPics , Phil Roeder ( Creative Commons ). You want to contact the reporter or journalist most likely to cover your story, not someone who’s going to see the pitch and doom any future ones to email purgatory. Build your list.

Media 120

Media Pitching System Google 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper. I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

JUNE 25, 2015

Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice. This will show the value of a public relations campaign. Image: Got Credit , Claudia Zimmer ( Creative Commons ).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

DECEMBER 22, 2015

Get our free white paper today! Images: Daniel Oines , Alan Stark ( Creative Commons ). Look at how social influencers, social networks and agencies are partnering to create content studios. Strengthen your PR foundation and get your brand back on track. Marie Gordon – Director, Recruitment at Burson-Marsteller. “

Corporate 120

Corporate Leadership Creativity Study 120

wiredPRworks

MAY 23, 2022

In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. In the features area, post a report or a white paper based on your LinkedIn community’s experience. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

NOVEMBER 10, 2015

Read the crisis communications white paper! Image: El Coleccionista de Instantes Fotografía & Video , Damian Gadal , Dale Nevin ( Creative Commons ). Want more insights on how your brand can combat a crisis? Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

NOVEMBER 3, 2015

This digital hub can be housed on your website and include press releases, blogs, white papers, videos and more. Images: (Mick Baker)rooster , Eric Kilby , Jason Howie ( Creative Commons ). For all your brand’s news and content, you need to have a central location where people will be able to find it easily.

Social Media 120

Social Media Pitching Writing Report 120

Sword and the Script

OCTOBER 22, 2019

Email takeovers – some trade media publications offer this option but call it something else. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. 16% on marketing analytics. In essence, you provide the copy and they send to their subscribers.

Marketing 66

Marketing Survey Study B2B 66

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. It helped produce a draft that was airtight, which is exactly how client-facing work and public materials should be. Click here for our free crisis communication white paper! Image: Flazingo Photos ( Creative Commons ).

Insurance 120

Insurance Insurance Interviews Crisis 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. This relations part of public relations.

B2B 78

B2B Media eBook Interviews 78

Cision

APRIL 7, 2015

You lose control of your content once it’s broadcast from a public social platform. Use the outside-the-box content ideas from our free white paper. Images: Insomnia Cured Here , Lee , jim simonson ( Creative Commons ). Augment owned content. Facebook and Twitter may want to be your media publishing platform of choice.

Video 120

Video YouTube Mobile Advertising 120

Cision

MAY 18, 2015

Creativity is the ultimate technology. People who sort of care don’t change the world, and sort of creative content doesn’t drive results. Click here to get our free white paper filled with outside-the-box content ideas! “High performers have a specialty of some kind. Competition. Commoditization. Start with content.

Creativity 120

Creativity Analysis Communications Resources 120

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. Learn how with Cision’s free white paper! This is the added value of public relations. PR Measurement is Not One Size Fits All. Want to accurately measure PR?

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Stephen Waddington

DECEMBER 11, 2019

The publication of a series of CIPR AIinPR primers was an important moment. It was deployed without any communication with the public partnering with Southampton Data Institute, led by Dame Wendy Hall on AIinPR 2020 is a pivotal year for AIinPR as if the profession does not upskill it will get left behind.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Cision

APRIL 8, 2015

Get to the heart of what your press release is really about in the headline, says Carrie Winans, public relations officer for SmartSign. Get tips, tactics and strategies from our free white paper! Hayes, principal/director of Crescendo-Public Relations Turned Up. Image: Phillip Capper ( Creative Commons ).

Writing 120

Writing Retail Content Marketing Groups 120

Shift Communications

FEBRUARY 3, 2015

Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Meet Shannon.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. It takes effort and creativity to achieve a high level of success with online content.". What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98