Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 78

B2B eBook Survey Report 78

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding How To Construction 120

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Availability of Mobile Wallet Technologies.

Mobile 120

Mobile Financial Retail Technology 120

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

B2B 64

B2B Creativity Film Trade Shows 64

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! Learn to be more playful and employ your creative mind. John Cleese’s words on accessing our creative side to create brilliant content from his day one closing keynote speech carried through to day two. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ).

Journalism 120

Journalism Brand Branding Storytelling 120

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 146

B2B Marketing Survey Creativity 146

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Image: Jamie ( Creative Commons ). But the process of influencer outreach is a delicate one. Be Specific.

Brand 120

Brand Branding Guidelines Pitching 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! Images: Hey Paul , VBC17 , Pictures of Money ( Creative Commons ).

Video 120

Video Creativity Blogging Resources 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Images: jonsson , Quazie , ℒaura Tou ( Creative Commons ).

Social Media 120

Social Media Brand Branding YouTube 120

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

Cision

JULY 2, 2015

Our latest white paper “ How to Measure PR in a Multi-Touch Attribution Mode ” explores seven types of attribution models and provides readers with nine tips to get started with multi-touch attribution. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Cision

DECEMBER 19, 2015

Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). By showcasing how people have overcome challenges and resolved problems, Verizon demonstrates its interest in improving customers’ lives. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. All it takes is research, smarts, creativity and the skills to use the tools available. Email click and click-to-open rates were 2-3X their average. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

JUNE 27, 2015

Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Keep everyone on the same page to prepare your brand for the next threat. Want tips on how to prepare for a social media crisis?

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 233

Storytelling Education Software LinkedIn 233

Cision

DECEMBER 5, 2015

Get our free white paper now! Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). Content marketing, on the other hand, aims to strengthen and nurture loyalty with a brand’s audiences by capturing interest as well as generating leads and sales conversions. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

NOVEMBER 19, 2015

Get help with our free white paper! Images: Andrew Magill , Ginny ( Creative Commons ). Consider working with a social media influencer who has a close connection and high engagement rate with their audience. Struggling to build out your crisis communication plan? Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. .” Every company has downtime between new product and other announcements. PR is least effective at: Substituting for advertising. PR output is as good as the input.

Print 120

Print Advertising Advertising Survey 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. Hence, heartbreak. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”. Do you want to read that?

Conference 120

Conference Writing Creativity Web 120

Cision

FEBRUARY 11, 2016

Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. Learn the steps for building your successful enterprise-level social strategy. Have you ever heard the phrase “two heads are better than one?”

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). In addition to those automatic posts or promotions, throw in some fun photos of your products, some casual questions and interaction with others. Maximize your efforts by implementing social listening!

Social Media 120

Social Media Strategy Media Customer Service 120

Cision

OCTOBER 29, 2015

Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising. Images: Uwe Hermann , Steve Johnson ( Creative Commons ).

Trends 120

Trends Software Advertising Advertising 120

Cision

SEPTEMBER 4, 2015

Click here for our free white paper! Images: Anthony Quintano , andreavallejos ( Creative Commons ). Seeing your company in a more casual state makes it more likely that they will trust you on other platforms in the future. Want more live streaming tips? Know what you want to say, but decide the exact words in the moment.

Video 120

Video Film Training Creativity 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Average finish. An Anecdote in Content Marketing Measurement.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

DECEMBER 22, 2015

Get our free white paper today! Images: Daniel Oines , Alan Stark ( Creative Commons ). Look at how social influencers, social networks and agencies are partnering to create content studios. Strengthen your PR foundation and get your brand back on track. Marie Gordon – Director, Recruitment at Burson-Marsteller. “

Corporate 120

Corporate Leadership Creativity Study 120

Cision

DECEMBER 12, 2015

Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line. Images: Joe Shlabotnik , rzepak ( Creative Commons ). Instead, recycle and reuse the key takeaways in another format.

Journalism 120

Journalism Brand Branding Writing 120

Cision

NOVEMBER 19, 2015

Get our free white paper today! Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). It builds interest, drives views and creates a loyal following. Struggling to capture your audience’s attention? Go outside-the-box with your content marketing. Be willing to accept mistakes.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

NOVEMBER 16, 2015

View our latest white paper. Images: Jon Rawlinson , Ronald Saunders , Mike ( Creative Commons ). Are some influencers more “influential” during a specific time period? Do they crest when at an event like IBM Insight 2015 or CES? Want to learn more tips for success with influencer marketing? Add the Human Element.

Data 120

Data Software Analysis Instagram 120

Cision

NOVEMBER 14, 2015

Get our white paper today! Images: Patrick Briggs , Ethan Lofton , antony_mayfield ( Creative Commons ). Social media platforms are constantly adding and updating features. Make sure your efforts to reach out to social media influencers evolve with these changes. Form Relationships.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Sword and the Script

AUGUST 18, 2015

There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions. If you enjoyed this post, you might also like: Content Marketing: Five Creative Ways to Repurpose Content.

Content Marketing 60

Content Marketing B2B Marketing eBook 60