Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place.

Communications 199

Communications Marketing Advertising Advertising 199

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. execute them? Give our services a try. Talk to Us !

B2B 97

B2B Creativity Marketing Film 97

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 200

B2B Marketing Survey Creativity 200

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 78

B2B eBook Survey Marketing 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

SEO 184

SEO Case Study Video Film 184

Deirdre Breakenridge

MAY 13, 2019

AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. I’d argue the reality is much different.

Brand 399

Brand Branding Video Agency 399

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding Social Media How To 120

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! Learn to be more playful and employ your creative mind. John Cleese’s words on accessing our creative side to create brilliant content from his day one closing keynote speech carried through to day two. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Availability of Mobile Wallet Technologies.

Mobile 120

Mobile Financial Social Media Consumer 120

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. It was fun and exciting work, but often not very original. The B2B world is a bit more democratic.

B2B 257

B2B B2C Agency SEO 257

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ).

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! Images: Hey Paul , VBC17 , Pictures of Money ( Creative Commons ).

Blogging 120

Blogging Video Creativity Reputation 120

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Image: Jamie ( Creative Commons ). But the process of influencer outreach is a delicate one. Be Specific.

Brand 120

Brand Branding Pitching Guidelines 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions.

How To 267

How To Social Media Media Brand 267

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR writing needs to be high-impact, but not overblown.

Pitching 153

Pitching Storytelling Writing Communications 153

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Images: jonsson , Quazie , ℒaura Tou ( Creative Commons ).

Social Media 120

Social Media Media Brand Branding 120

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! . Image: Maria Elena ( Creative Commons ). It’s kind of like herding cats. See what we did there?).

Content Marketing 120

Content Marketing Measurement Marketing Web 120

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Social Media 120

Social Media Radio Media Interviews 120

Cision

JULY 2, 2015

Our latest white paper “ How to Measure PR in a Multi-Touch Attribution Mode ” explores seven types of attribution models and provides readers with nine tips to get started with multi-touch attribution. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Social Media Data 120

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. That subhead deserved a second chance.

Content Marketing 60

Content Marketing Marketing B2B eBook 60

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Social Media 120

Cision

DECEMBER 19, 2015

Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). By showcasing how people have overcome challenges and resolved problems, Verizon demonstrates its interest in improving customers’ lives. Want four more successful brand journalism stories to inspire your brand?

Brand 120

Brand Branding Journalism Telecommunications 120

Cision

SEPTEMBER 12, 2015

That means including all types of content such as news releases, blogs, white papers and more. Featured Image: Alan Cleaver ( Creative Commons ). Focus on building the content that will create success. Provide diverse content. Choose content that will excite your audience.

How To 120

How To Media Brand Branding 120

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. All it takes is research, smarts, creativity and the skills to use the tools available. Email click and click-to-open rates were 2-3X their average. Awesome job SunGard.

Digital PR 157

Digital PR Social Media Video Training 157

Cision

JUNE 27, 2015

Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Keep everyone on the same page to prepare your brand for the next threat. Want tips on how to prepare for a social media crisis?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

Digital PR 242

Digital PR Social Media How To Survey 242

Cision

DECEMBER 5, 2015

Get our free white paper now! Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). Content marketing, on the other hand, aims to strengthen and nurture loyalty with a brand’s audiences by capturing interest as well as generating leads and sales conversions. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 242

Storytelling Social Media LinkedIn Brand 242

Cision

NOVEMBER 19, 2015

Get help with our free white paper! Images: Andrew Magill , Ginny ( Creative Commons ). Consider working with a social media influencer who has a close connection and high engagement rate with their audience. Struggling to build out your crisis communication plan? Engage During Peacetime.

Crisis 120

Crisis Social Media Crisis Communications Viral 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. Hence, heartbreak. It was a bot.

Trends 60

Trends Social Media Media Creativity 60

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. .” Every company has downtime between new product and other announcements. PR is least effective at: Substituting for advertising. PR output is as good as the input.

Advertising 120

Advertising Advertising Social Media Media Relations 120

Beyond PR

NOVEMBER 9, 2016

But what about thought leadership content like blog posts and white papers? Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. The call to action in the other two posts focused on a white paper published around the product launch.

Product Launch 85

Product Launch How To Leadership Content Marketing 85

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”. Do you want to read that?

Writing 120

Writing Conference Social Media Creativity 120

Cision

MARCH 16, 2016

Use your creativity. Learn how to use real-time tactics with Cision’s free white paper! That’s why we’ve always been proud to be judged by results, using creativity as a means to deliver genuine business value to every single client. So how can you become a trailblazer and rise to the top?

Creativity 120

Creativity Wireless Media Agency 120

Cision

FEBRUARY 11, 2016

Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. Learn the steps for building your successful enterprise-level social strategy. Have you ever heard the phrase “two heads are better than one?”

Enterprise 120

Enterprise Strategy Social Media Pinterest 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). In addition to those automatic posts or promotions, throw in some fun photos of your products, some casual questions and interaction with others. Maximize your efforts by implementing social listening!

Social Media 120

Social Media Media Strategy Facebook 120