Cision

DECEMBER 5, 2017

Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. How-To-Guides. What does Google mean to you?

Infographics 235

Infographics Case Study Content Marketing Video 235

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company. But what about your online newsroom?

How To 242

How To Survey Resources Social Media 242

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place.

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Brand 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Refresh with formal creative sessions.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

OCTOBER 29, 2024

Creative briefs. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Measurement.

Marketing 193

Marketing eBook Guidelines B2B 193

The Proactive Report

DECEMBER 22, 2014

Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. All it takes is research, smarts, creativity and the skills to use the tools available. Email click and click-to-open rates were 2-3X their average. Awesome job SunGard.

Training 157

Training Video Digital PR Social Media 157

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Learn about influencer marketing in Cision’s new white paper!

Brand 120

Brand Branding How To Construction 120

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Availability of Mobile Wallet Technologies.

Mobile 120

Mobile Financial Retail Technology 120

Cision

SEPTEMBER 11, 2015

Click here for our free Outside-the-Box Content Marketing white paper! Learn to be more playful and employ your creative mind. John Cleese’s words on accessing our creative side to create brilliant content from his day one closing keynote speech carried through to day two. Want to create standout content?

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 233

Storytelling Software Education LinkedIn 233

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Images: Steven Lilley , Quinn Dombrowski ( Creative Commons ).

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Read the free white paper today! Image: Jamie ( Creative Commons ). But the process of influencer outreach is a delicate one. Be Specific.

Brand 120

Brand Branding Guidelines Pitching 120

Cision

JANUARY 4, 2016

Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! Images: Hey Paul , VBC17 , Pictures of Money ( Creative Commons ).

Video 120

Video Creativity Blogging Resources 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

At this phase, PR delivers targeted content like thought leadership articles, expository videos, opinion pieces, and white papers — all invaluable when it comes to enlightening and persuading. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

MAY 20, 2015

Without one, your web copy, white paper, or email can fall flat, and customers won’t do what you want them to do. Click here to get our free “Outside-The-Box Content Marketing for PR” white paper now! . Image: Maria Elena ( Creative Commons ). It’s kind of like herding cats. See what we did there?).

Content Marketing 120

Content Marketing Measurement Web Creativity 120

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

Cision

NOVEMBER 13, 2015

Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! Images: jonsson , Quazie , ℒaura Tou ( Creative Commons ).

Social Media 120

Social Media Brand Branding Media 120

Cision

JULY 2, 2015

Our latest white paper “ How to Measure PR in a Multi-Touch Attribution Mode ” explores seven types of attribution models and provides readers with nine tips to get started with multi-touch attribution. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

MAY 7, 2015

It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Infographics and Graphics.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

This means posting links and images to all brand social accounts of course, but there are also opportunities to get more creative. Use some of the points to create a white paper or take the byline in a different direction for a different audience. These and nearly every other media placement can live on with some simple tweaks.

Interviews 136

Interviews Pitching Infographics Print 136

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. PR writing needs to be high-impact, but not overblown.

Writing 147

Writing Storytelling Pitching Creativity 147

Sword and the Script

SEPTEMBER 17, 2020

As soon as you’re done with that white paper or webinar – boom – you’re onto the next thing. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 145

B2B Marketing Survey Creativity 145

Cision

DECEMBER 19, 2015

Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). By showcasing how people have overcome challenges and resolved problems, Verizon demonstrates its interest in improving customers’ lives. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

SEPTEMBER 12, 2015

That means including all types of content such as news releases, blogs, white papers and more. Featured Image: Alan Cleaver ( Creative Commons ). Focus on building the content that will create success. Provide diverse content. Choose content that will excite your audience.

How To 120

How To Report Creativity Video 120

Cision

JUNE 27, 2015

Click here for our latest white paper today! Image: Andrew Kuznetsov ( Creative Commons ). Keep everyone on the same page to prepare your brand for the next threat. Want tips on how to prepare for a social media crisis?

Crisis 120

Crisis Crisis Communications Brand Branding 120

Cision

DECEMBER 5, 2015

Get our free white paper now! Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). Content marketing, on the other hand, aims to strengthen and nurture loyalty with a brand’s audiences by capturing interest as well as generating leads and sales conversions. Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. What are some of the key components of a successful communication strategy? It’s no secret digital has changed the way we communicate.

Airlines 120

Airlines Travel Consumer Creativity 120

Cision

NOVEMBER 19, 2015

Get help with our free white paper! Images: Andrew Magill , Ginny ( Creative Commons ). Consider working with a social media influencer who has a close connection and high engagement rate with their audience. Struggling to build out your crisis communication plan? Engage During Peacetime.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! Images: Paul Reynolds , Ronaldo Ferreira ( Creative Commons ). Use colors that complement your brand’s colors. Use simplistic imagery. Want to stand out with content? There’s no rule that says your visual has to be a still image.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Image: 10ch ( Creative Commons ). Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 5, 2015

Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! JOPHIELsmiles , reynermedia ( Creative Commons ). “Smith Co Announces New Partnership With Medical Company.”. Do you want to read that?

Conference 120

Conference Writing Creativity Web 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. .” Every company has downtime between new product and other announcements. PR is least effective at: Substituting for advertising. PR output is as good as the input.

Print 120

Print Advertising Advertising Survey 120

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand? Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

FEBRUARY 11, 2016

Read the free white paper today! If your social team is only made up of one or a few people, then you’re missing an opportunity to expand on your team’s creativity. Learn the steps for building your successful enterprise-level social strategy. Have you ever heard the phrase “two heads are better than one?”

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

DECEMBER 1, 2015

Learn how with our white paper! Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). In addition to those automatic posts or promotions, throw in some fun photos of your products, some casual questions and interaction with others. Maximize your efforts by implementing social listening!

Social Media 120

Social Media Strategy Media Customer Service 120