Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Study Measurement Journalism 120

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). That’s the way it’s always been. That leaves a lot of value unused on the table. If you get a placement, you need to share it.

Media 159

Media YouTube Pitching Survey 159

Wadds Inc.

OCTOBER 12, 2023

AI tools can help public relations practitioners work more efficiently and effectively, but the focus on generative AI content overlooks more strategic and disruptive applications. View AI in public relations and management on Beautiful.ai The focus on generative AI and content in public relations overlooks a much bigger opportunity.

Publicity 105

Publicity Tools Exercises Ethics 105

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Leadership Data 319

5W PR

JUNE 27, 2022

Many companies these days already know that I need to be following very specific trade publications to be able to stay on top of the latest developments that can help generate better results. The post Public Relations Strategies for Ad Tech Companies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 88

Company Strategy Publicity Advertising 88

Stern + Associates

JANUARY 3, 2024

With multiple clients of ours launching new reports at the moment, we thought it would be a good time to discuss the current role of thought leadership in public relations for consulting firms, and ask how – and if – they can still successfully use it to attract, retain and grow business. Why Is It Hard to Compete on Thought Leadership?

Leadership 62

Leadership Conference Data Report 62

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Onclusive told me it “essentially” marries and correlates two sets of analytics – those from the publication with those on your website – to produce the data.

Technology 167

Technology Publicity Software Pitching 167

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. It’s always great to generate coverage within top-tier technology publications like TechCrunch or VentureBeat. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell.

Retail 368

Retail Media B2B Pitching 368

Deirdre Breakenridge

SEPTEMBER 21, 2015

As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them. To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link].

Publicity 150

Publicity Corporate Tools Agency 150

Mark My Words

FEBRUARY 16, 2024

Given the small budget relative to the extensive publicity the move has received, some have written it off as just another virtue-signalling (or vice-signalling if you disagree) stunt in the government’s ongoing struggle to address this complex issue. And as Borkowski’s recent white paper set out, the generational divide is only set to widen.

Government 60

Government Social Media Viral Video 60

5W PR

MARCH 26, 2024

There’s a bevy of fintech-dedicated publications and digital platforms catering to a specific audience. It’s time to do some homework to find the publications and journalists who really “get” the startup’s focus.

Strategy 78

Strategy Privacy Financial Guidelines 78

Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Victorious PR

MARCH 30, 2023

Good public relations (PR) can be an entrepreneur’s most powerful tool when looking to build and maintain a strong brand. Through the development of content marketing strategies, such as blog posts, white papers, and webinars, entrepreneurs can demonstrate their expertise and provide value to their target audience.

Publicity 52

Publicity Brand Branding Reputation 52

Presspage

FEBRUARY 8, 2021

Yet how an organization responds certainly can leave the public – and anyone hurt in the process – with feelings ranging from extreme clarity, confusion, or contempt for who the organization is and what it stands for. A white paper on The Crisis Newsroom is also available upon request. A crisis is a point in time.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

5W PR

SEPTEMBER 13, 2019

You reply, “I practice public relations.” Public relations means different things to different people, including the word “practice.”. The first is for your company and the second to its key publics. The intended result is a public that respects and trusts the organization. Most organizations have more than one public.

Publicity 68

Publicity How To Case Study Meeting 68

5W PR

MARCH 26, 2024

Old-school media Traditional industry publications and journalists still hold sway in reaching a broader audience. Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative.

B2B 78

B2B Strategy Communications Case Study 78

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Trade publications can be just as important as top outlets like The New York Times or Wall Street Journal. In fact, if you work in cybersecurity PR you should be reading these top publications on a daily basis. . They often break news before anyone else. Dark Reading. ThreatPost. SC Magazine.

Enterprise 296

Enterprise Trends Journalism Resources 296

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. What is GDPR? Christopher S.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry award wins are proof points for investors, new business, and even talent acquisition.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Thought leadership is a common term in most B2B public relations programs. White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

MARCH 23, 2017

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. You’ll want to involve the panelists to confirm quotes and keep them apprised of your plans for white papers , videos and bylines.

B2B 136

B2B Leadership Trade Shows Insurance 136

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. not only with the media, but with the general public, depending on context.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Greater reach .

Advertising 334

Advertising Advertising B2B SEO 334

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight.

Writing 88

Writing Storytelling Media Analysis 88

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A well-attended public relations event such as a discussion panel can generate leads through digital traffic and in-person attendance. Public speaking can generate leads. PR as a lead generation machine. Earned media boosts SEO.

SEO 125

SEO Case Study Conference Retail 125

Sword and the Script

FEBRUARY 26, 2019

The quality of the content is assumed, and it is subjective, but audience identification is a fundamental of public relations. A short while ago, a contributing author from venture capital (VC) firm published an article in a trade publication and cited my client’s blog as a source of data. Myth 5: White papers are content marketing.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. It was, and continues to be, one of the coolest announcements I’ve had the privilege to contribute to in my PR career. The quality of queries changed too as the web evolved. >>> Need an extra pair of hands?

Reddit 174

Reddit Software B2B Technology 174

Flack's Revenge

FEBRUARY 3, 2021

First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. Some are afraid to talk about the core IP for competitive reasons.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements.

How To 259

How To Social Media Product Launch Construction 259

Stephen Waddington

MAY 10, 2022

A Government white paper published in March 2021 set out proposals to strengthen the UK’s framework for large companies and the way that they are audited. The Audit, Reporting and Governance Authority, will protect and promote the interests of investors, other users of corporate reporting and the wider public interest.

Corporate 106

Corporate Government Retail Report 106

Stephen Waddington

SEPTEMBER 16, 2020

We work with corporates, B2B companies and the public sector, helping them to tell the real stories of people, places and those they serve. I’m chuffed you’ve joined the team to help with growing pains and help us tell our own story more assertively. What’s in a name? We tell stories that make people stop, think and change.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149