Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. One organization that has mastered this method is the New York Public Library. Write for the medium: In other words, a blog should not be merely a space for announcements or event listings.

Community 120

Community Mobile Blogging Publicity 120

Cision

NOVEMBER 5, 2015

Writing press releases is hard, or at least writing good ones that stand out is. So why do you write like that? Don’t be afraid to get creative in your press release. Learn how influencers can help you reach a wider audience in Cision’s new influencer marketing white paper! It’s Dry as Dirt.

Conference 120

Conference Writing Creativity Web 120

Cision

JUNE 23, 2015

It’s Easier for Journalists to Write About You. Journalists find press releases useful as part of pitches and they start to write about you. And that makes them more likely to write about you! Click here for a free white paper that shows how! Want to measure your PR’s value?

Writing 120

Writing Social Media Tools Advertising 120

Shift Communications

DECEMBER 14, 2016

Public relations is an undeniably valuable tool for any business. For a start-up, the idea of seeing the company’s name in lights is appealing, and even for well-established businesses, public relations provides an opportunity to influence their audiences. But despite the value of PR, it’s not always the best strategy or investment.

Publicity 60

Publicity Healthcare Case Study B2B 60

Cision

APRIL 28, 2015

PR has always been in the business of writing, sharing and promoting messages. Their publics responded in kind. The public faced a trust issue. The public mostly ignored the story. It was an internal argument taking place in public. It didn’t affect the public any. Rightfully so. This was a good employer.

Employee 120

Employee Print Customer Service Local 120

Cision

JUNE 18, 2015

Done poorly, it not only can decrease those very things but also produce public backlash. If you can write content for that person based on that reason, you will see social engagement increase. Write concise, clear pitches to key media contacts. Click here for our free white paper to learn how! Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pitching Pinterest 120

Cision

NOVEMBER 3, 2015

The key is to strengthen your basic PR skills, including writing press releases, engaging with journalists and influencers and interacting with your audience on social media. Write a press release. Write it yourself and publish it as a press release instead. This also allows you to expose your audience to your evergreen content.

Social Media 120

Social Media Pitching Writing Report 120

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

AUGUST 18, 2015

Even as one piece goes to publication, our heads are already down on the next two or three. There is a straight forward answer to this problem: Upwards of “60-70% of content produced by B2B marketing goes unused,” according to a white paper by Kapost which cites research by SiriusDecisions.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

JUNE 25, 2015

Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. After pushing it out on your social channels on publication, share again throughout the day (Twitter) and a few times more throughout the month (LinkedIn and Facebook).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. You must always focus on finding a creative news angle. Otherwise, what the heck are you writing about? Be creative.

Writing 118

Writing Newspapers Report Data 118

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. This relations part of public relations.

B2B 79

B2B Media eBook Interviews 79

Cision

FEBRUARY 17, 2016

Coming out of college, I was more focused on public speaking and speechwriting than general public relations. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. How did you get your start in PR?

Policies 120

Policies Internal International Public Affairs 120

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

AUGUST 16, 2016

Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles. Additional suggested reading: Content Marketing Institute: 8 Ways Public Relations Can Fuel Successful Content Marketing.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release.

Infographics 72

Infographics Case Study Video Survey 72

Shift Communications

FEBRUARY 3, 2015

Some public relations professionals have said they entered the field to avoid complex math. As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Meet Shannon.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. Writing, shooting video and working on projects for World Car Awards, Women in Automotive, the International Motor Press Association and other interests.

Meeting 74

Meeting Automotive Media Journalism 74

Doctor Spin

APRIL 17, 2023

Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry. Write a guest blog post for a popular industry publication or website.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Journalistics

JULY 3, 2013

The editorial calendar is primarily a vehicle to help the publishing staff of these publications to sell ad space for future issues since brands are most likely to advertise in an issue that focuses on a topic its core audiences will be most interested in. Determine Themes for Your Content. Assign the Work With Deadlines.

How To 52

How To Pinterest Resources Writing 52

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. While great content will always take the marketing lead, without consistent publication of content you cannot move much further. While great content will always take the marketing lead, without consistent publication of content you cannot move much further. Short-form videos. Longer form videos. Checklists.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Cision

JUNE 8, 2015

” Christine Gallagher Kearney of DePaul University Office of Public Relations writes that integrating social media into risk and crisis planning and incorporating social into drills and practice is paramount for communication professionals. Incorporate social in risk and crisis communication. ” 3. ” 4. ” 5.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

MaccaPR

DECEMBER 10, 2014

In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time. Another big mistake is writing content for search engines, rather than writing for your audience. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

MARCH 14, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. Buzzfeed : Summer Anne Burton ( @summeranne ) has been named the first executive creative producer @buzzfeed.

Fashion 40

Fashion Tourism Media Journalism 40

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. It’s easy and it works to build reach fast.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

NOVEMBER 10, 2016

And although communication is the one skill every public relations professional must have, we’ve all been guilty of missing the mark one time or another. writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You will never dictate what gets covered and what gets tossed.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and. 4% said to drive loyalty. So, what do you have them do?

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

JANUARY 3, 2017

His byline, for a wide range of publications, will surface in the first couple pages of a Google search. He has also been a marketer and accepts an occasional commission for business writing. Another constant is the number of times creative gets uselessly shredded by clients trying to prove something. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Sword and the Script

DECEMBER 13, 2016

For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. By now you can begin to see how a systematic approach to content provides both marketing integration with plenty of room for creativity.

B2B 60

B2B Infographics Interviews eBook 60

Waxing UnLyrical

MAY 15, 2018

While no answer option ranked below 50% for “less important” or “much less important,” the tactics or trends which saw their popularity or usage slipping among respondents for the upcoming year were press releases (34%), white papers (35%) and award programs (39%). Creative Commons CC0. Anything is Easy if You Try Hard Enough.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JUNE 19, 2018

There’s a perception that if you write a check, suddenly the analysts are your new best friends. The reality is these firms want you to buy more seats and expensive reprints, and you should if you’re going to use the reports for public purposes. Your very best white papers. It just doesn’t work that way.

Enterprise 66

Enterprise Technology Report Company 66

Beyond PR

MARCH 6, 2018

88 percent value creativity and craft in content creation. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. 92 percent focus on building new audiences. How to Overcome These Hurdles .

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Trump confirmed his PR strategy with a statement in Iowa: “I’m getting so much publicity that I don’t have to advertise so far.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 21, 2015

In these weekly podcasts originating from Toronto, Ottawa and Chicago, Gini Dietrich of Arment Dietrich, Joseph Thornley of Thornley Fallis Group and Martin Waxman of Martin Waxman Communications explore deep inside the world of public relations and social and digital media. High Income Business Writing. 24) Jason Keath.

Social Media 120

Social Media Marketing Pinterest Media 120