article thumbnail

Creative PR Messaging Essentials

Ronn Torossian

Through public relations companies can build and maintain a positive public reputation and image. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. However, […].

article thumbnail

How to Put the Creative into Public Relations

Landis PR

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. Public relations requires a variety of skills: strategy, communication, analytics and creativity. The good news is that it is never too late to learn how to flex your creative muscles. Photo courtesy of Pexels.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. Surveys, […].

article thumbnail

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Adtech brands must find creative ways to cut through the noise and highlight the value their particular technology brings to customers and the industry. Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive.

Publicity 203
article thumbnail

AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit

Agility PR Solutions

On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.

article thumbnail

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? We have no doubt that the work we do as public relations professionals adds value to the organizations we serve, but then the question becomes, how do we prove it using data?

Analytics 141
article thumbnail

PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”