Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas.

Creativity 76

Creativity Product Launch Examples Energy 76

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

JULY 22, 2021

But in travel? But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Today, Traveler spans 87 local editions across the globe. This one got a 28 percent open rate.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Travel Retail 118

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Brands should review creative strategies, new product updates and budgets to ensure the current investment is appropriate to reach PR goals. Fashion trend insights?

Analytics 130

Analytics Pitching Internal International 130

ImPRessions - Crenshaw Communications

MAY 11, 2022

While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. These are just some of many different industry conferences that PR agencies can recommend for internal or external clients.

Conference 156

Conference Privacy Advertising Advertising 156

Cision

JULY 14, 2016

For as long as I can remember, I have loved art, writing and being creative. Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. What are some of the biggest PR challenges travel and lifestyle brands face? I was hired on the spot and never looked back.

Travel 120

Travel Agriculture Tourism Internal 120

Mindful Marketing

JULY 17, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?

Tourism 115

Tourism Travel Nonprofit Banking 115

wiredPRworks

MARCH 23, 2022

Although this is their first conversation, Jennifer and Barbara traveled parallel paths for years as Social Media Club chapter founders. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Podcast Index. New Podcast Apps.

Web 119

Web Transportation Social Media Community 119

Beyond PR

OCTOBER 20, 2016

Fall is also a time of celebration for communicators as our industry gathers for the biggest event of the year – the PRSA International Conference. Stop by booth 333 and play a game of cornhole, enter our raffle for a $200 Southwest travel voucher, or just take a moment to kick back and relax. Sunday, October 23 – Tuesday, October 25.

Conference 40

Conference Internal International Sports 40

Deirdre Breakenridge

JANUARY 27, 2020

We had been traveling throughout the United States speaking with women and men about the setback’s women were still facing in their careers. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. Berst, Pioneers in Skirts. Go Pioneers!

Film 252

Film Marketing Nonprofit Education 252

PRSay

MAY 7, 2021

At our International Conference that year, the Committee met with the PRSA Board of Directors for lunch. If you’re a person that naturally sees a path forward through adversity or enjoys creative problem solving, then Board service is for you. Except, then, we called it “internships and jobs.”) It’s an incredibly rewarding experience.

Education 122

Education Technology Policies Leadership 122

wiredPRworks

MAY 25, 2022

That’s because our guest, Shawna Coronado is an anti-inflammatory lifestyle author, coach, media host, photographer, speaker, and writer recognized for wellness lifestyle, anti-inflammatory culinary, organic gardening, and travel. What you’ll hear about – Is Good Health the Key to Success in Life and Business?

Television 52

Television YouTube Pinterest Radio 52

Communications Conversations

JUNE 28, 2018

I went to school wanting to be a sports reporter and interned at NFL Network, FOX Sports North and KABC-TV in LA in their sports department primarily covering the Lakers. So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. How do you manage that expectation?

Sports 113

Sports Travel Television Agency 113

PRSay

SEPTEMBER 10, 2019

All video isn’t created equal, and different brands, platforms and topics require different creative pushes. Analytics teams can assess engagement on different pages, track where audiences travel from different pages of the site and pinpoint areas where your team can improve its outreach.

Storytelling 136

Storytelling Video Strategy Analytics 136

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. I love the outfits.

Local 227

Local Energy Agency Policies 227

Cision

JULY 28, 2016

That expertise, combined with PadillaCRT’s other top-notch multi-disciplinary practices, give our health care clients the full complement of research, strategic planning, creative services, digital communications, social and traditional media, crisis planning, corporate reputation and internal communications. Rapid Fire Round.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

The Resolution Blog

FEBRUARY 24, 2016

We've been following Manifest's PR campaigns for a while and have been impressed with their creativity and bold approach. Here we interview senior team member, George Hayley about Manifest team's values, creativity and why the traditional PR agency structure just doesn't work for their modern approach.

Creativity 120

Creativity eBook Meeting Banking 120

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

JUNE 14, 2022

She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. I learned a ton—there was no money, so I learned to be creative,” Jen explains. Traveling with her family is a huge priority and passion for Jen as well. At that point, maybe I’ll take on more clients.”.

Meeting 83

Meeting Radio Travel Television 83

PRSay

JANUARY 29, 2019

In her 45-minute talk, Graham shared four tips for capturing and maintaining your audience’s attention — applicable for everything from effective internal communications to working with prospective clients. “Being able to stay on top of how people consume information is critical to even making a small dent.”.

Tourism 150

Tourism Employee Web Travel 150

Bianchi Biz Blog

JANUARY 21, 2021

This is in line with our travel restrictions during the coronavirus pandemic and will also greatly reduce travel costs in the long run.”. For Freudenberg, which recently completely a significant digitalization effort, hosting the platform internally made the most sense. Get creative! Focus on the customer journey.

Automotive 70

Automotive Training Travel Meeting 70

The Hoffman Agency

SEPTEMBER 4, 2020

As a global collaboration between all of The Hoffman Agency’s offices around the world, the HA Jamz project is international by nature; over the past few weeks though, we’ve gotten an even more eclectic sampling of ear candy. . This video was directed by a Japanese creative director and shot in Japan. It’s a one shot video.

Travel 36

Travel Video Creativity Twitter 36

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

Is your agency team mindful of travel expenses, bringing only the team members who matter most? An agency partner should “speak your language,” striving to know your business so thoroughly that it adopts the brand voice in creating content, responding to reporter queries, or crafting a creative presentation for senior management.

Agency 136

Agency Print Course Travel 136

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 74

Meeting Automotive Media Journalism 74

Cision

AUGUST 10, 2016

I got my start in advertising back when I was a high school senior and I took a job as an intern at Barber Martin, a full-service consumer agency in Richmond, VA. My four years with BMA exposed me to true agency life, late night creative sessions, big pitches, client demands and earning your stripes. Rapid Fire Round.

Advertising 120

Advertising Advertising Consumer Travel 120

Critical Mention

OCTOBER 1, 2018

Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context. The colors. Just as images must be culturally appropriate, so must colors.

Local 65

Local How To Internal International 65

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

Meeting 98

Meeting Advertising Advertising Agency 98

Solo PR Pro

JULY 31, 2018

Lisa Gerber of Big Leap Creative gave all of us office envy when she and her husband spent a month in France. Travel Tools. Kristie Aylett: “For those who travel internationally: we bought unlocked Android phones (Moto G6) and signed up for Google's Project Fi as our carrier/network. Like a charm.”. Offer to reciprocate.

Hotels 40

Hotels Travel Internal International 40

Cision

SEPTEMBER 15, 2016

Kevin Turpin, president at the National Journal, details his vision for the company with a focus on innovation and creativity. My number one goal as president is to foster a culture of growth and innovation that continues to build creative products in service to DC public policy professionals in new and exciting ways. Ancient Egypt.

Journalism 0

Journalism Policies Strategy Survey 0

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. Travel Channel’s blog Roam , Felicia Feaster: Travel Gift Guide . “I Take a look…. Client: McDonald’s.

Print 60

Print Media Travel Wireless 60

Doctor Spin

DECEMBER 10, 2022

Can you write a press release that will entice international travel press to cover our story? This could free up PR professionals to focus on more strategic and creative aspects of their work. But with contact details and a boilerplate, it wouldn’t be the worst press release a travel journalist has ever gotten.

Hotels 52

Hotels Travel Resources Data 52

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Feeling creative? In routine sessions participants may come unprepared or be reluctant to share, relying on others to do the heavy creative lifting. There’s a very smart exercise to be done when floating an idea internally. Just this week, United Airlines removed two young female passengers traveling on employee passes.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 16, 2015

Jennifer Bagdade , previously over at Traveler’s , is now the Change and Communications Project Lead at Cargill. Jen Joly was recently promoted to vice president of marketing, brand and creative design and BlueSpire Strategic Marketing. Intern: [link]. Congrats, Jill! Senior Manager, Content Strategy: [link].

Social Media 60

Social Media Travel Financial Meeting 60

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

wiredPRworks

MAY 18, 2022

ChangeMasters by Barry Moltz was my traveling companion on a recent trip to Phoenix. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Get your free copy. About Barbara Rozgonyi.

Small Business 52

Small Business Social Media Radio Media 52

Karen Freberg

DECEMBER 30, 2019

This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Take every opportunity to travel, learn, and grow. I did this for a few reasons.

Social Media 56

Social Media Conference Travel Internal 56