Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. I searched through Glassdoor, LinkedIn, and Indeed for traditional internships at media companies. To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

Content Marketing 111

Content Marketing Marketing SEO Video 111

PRSay

FEBRUARY 21, 2023

16 episode of S&T Live , marking the one-year anniversary of PRSA’s monthly webinar series on LinkedIn. After studying video at a small college, Melton joined the United States Marines Corp. I like helping people express themselves creatively and share their knowledge.” You can watch the playback on LinkedIn.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

NewsWhip

APRIL 27, 2023

The system’s dashboard supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok, and allows you to schedule, publish, and manage your social content without jumping between different interfaces. Hootsuite Hootsuite changed the way marketers manage multiple social media accounts.

Tools 78

Tools Communications Pinterest Analytics 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. You can connect with her on Twitter , Instagram , Facebook , and LinkedIn.

Tools 150

Tools Agency Instagram Groups 150

wiredPRworks

MAY 25, 2022

She has written 9 books, thousands of blog posts, produced hundreds of videos, and worked extensively with brands and companies. Her photographs and personal story have been seen in many international women’s magazines and home & garden magazines. Shawna Coronado on LinkedIn. Barbara Rozgonyi on LinkedIn.

Television 52

Television YouTube Pinterest Radio 52

wiredPRworks

JANUARY 13, 2022

Barbara Rozgonyi is a recognized international digital thought leader and sales performance expert whose crush your sales quota training programs accelerate success for companies and customers. Facebook: [link] Instagram: [link] LinkedIn: [link] Twitter: [link] Podcast: www.GrowingSocialNow.com. Let’s Connect! Over to you.

Strategy 52

Strategy Training Insurance Insurance 52

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2017

Audit your internal staffing needs. Take some practical steps like making sure your company LinkedIn profile is up to snuff and well-written job descriptions and ads are at your fingertips. It’s also a good time to see about investing in upgraded graphics or video editing software , if that is where your work is taking you.

Meeting 136

Meeting Software Product Launch Agency 136

The Proactive Report

JUNE 17, 2018

You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. HerRoom.com, an online lingerie company, tested all the sports bras they sell and made a series of videos of women running in each bra. It must be interesting, different, and creative. Connect on LinkedIn. Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

PRSay

MAY 24, 2019

Even if you don’t sell or promote a product or service that includes a location, you can still promote your business in creative ways. Follow the Ohio Restaurant Association’s social media channels on Instagram, Facebook, Twitter and LinkedIn to find out how we accomplish this. Your online platforms can become your destination.

Tourism 113

Tourism Travel Social Media Instagram 113

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. 2 min video on Remote Working vs The Office. Watch this 2 min "gangsta rap inspired” video on the subject. We’ve kicked off a new video series explaining just that.

eBook 120

eBook Google Tools Analytics 120

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. We are excited about attending ourselves! Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . Write with creativity and clarity. and build strong relationships internally and with the media. Can you edit video? You had a lot to say on this topic!

Writing 154

Writing Meeting Conference Local 154

Wadds Inc.

JANUARY 16, 2023

Whitt on a LinkedIn post led to me reading his book When In Doubt, Make Applesauce! We are eager to learn and absorb all we can about and from our new employer, make new friends, meet new people, visit new places, exercise our creative muscles, and demonstrate our talents and skills. A comment by Marc C. When in Doubt, Make Applesauce!:

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. HR and internal communication teams should align on the ethos of the company and how those are brought to life daily.

Employee 89

Employee Internal International Training 89

PR 20/20

JANUARY 15, 2019

Consider top personas, your company or service’s value proposition and how you’ll actually target them (personalized ads, reaching out via LinkedIn, targeted email nurturing campaigns). Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance How To 40

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

PR 20/20

MARCH 26, 2020

Jeff Coyle, co-founder of MarketMuse, sums it up like this: Source: LinkedIn. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. Values matter. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

wiredPRworks

NOVEMBER 20, 2019

The High Point Market (formerly the International Home Furnishings Market and the Southern Furniture Market ), held in High Point , North Carolina, is the largest home furnishings industry trade show in the world, with over 10 million square feet (1 km²) by roughly 2000 exhibitors throughout about 180 buildings. source: wikipedia.

Marketing 40

Marketing Wikipedia Transportation Trade Shows 40

Maxim Behar

JANUARY 11, 2024

Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. The huge flow of information motivates me personally to be even more innovative, and even more creative, but you must know how to swim in this ocean of information.

Leadership 59

Leadership Social Media Creativity Ethics 59

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C6 (Collaboration) Case Study: How to Grow Your LinkedIn Group Beyond 50k+ Members [Case Study]. Why: “One of the biggest challenge is that LinkedIn users are disengaged. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Cision

APRIL 12, 2016

At the same time, I’m fortunate to work on W magazine, because it means that what I’m pitching are provocative stories—often with a predictive look at fashion, film and art—along with addictive videos and bold imagery. My favorite social media platform is…Instagram for its visually immersive quality and Tumblr for its creative community.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

FEBRUARY 29, 2016

That means learning how to use Power Editor, LinkedIn’s ad platform and Twitter ad products. 2: Video AND audio production skills. Sure video production skills are still in demand in 2016. Sure, many larger brands have internal creative departments who are dedicated to this sort of thing. All of it.

Analytics 60

Analytics Instagram Mobile Employee 60

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Waxing UnLyrical

JULY 12, 2018

Image: Bess-Hamiti via Pixabay, Creative Commons License CC0. The site has 5,000 agency and professional profiles in areas including: crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography and video.

Brand 74

Brand Branding Banking Financial 74

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Some communicators on Prezly even use this for internal communications. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. 4) Prezly email integration. Read Me!

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 198

Writing Communications Marketing B2B 198

Waxing UnLyrical

MARCH 25, 2016

They seemed to exist in an alternate reality populated by creative types tattooed all over, who imbibed copious quantities of Scotch as their screens radiated magic and mystery. Video-editing, graphics… all sorts of stuff, because nowadays you can almost always find software and/or apps that will work on Macs or PCs.

Training 40

Training Banking Software Web 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. ICCO consists of national PR trade associations in 55 countries.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 15, 2015

They realized what was wrong with the Blockbuster Video model and enabled people to get their movies on disc and mailed to their homes. It’s critical for communicators too, whether handling internal, external communications, or both. Netflix’s * leadership has done this time and time again. That killed Blockbuster.

Communications 40

Communications Leadership Mobile Policies 40

Maxim Behar

MAY 31, 2021

And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic. Now we have thousands of international awards, a big office with many people, but my attitude towards the business is the same. It is like being a painter, it is creative business. That is how I started!

Newspapers 52

Newspapers Social Media Ethics Travel 52

Journalistics

NOVEMBER 20, 2014

Intern – it’s never too early to get an internship. And once you meet them, connect with them on LinkedIn or follow them on social media. When a potential employee comes in and shows me his/her Tumblr, YouTube Channel, Vine account, or Twitter account with a long history and creative content, I hire them on the spot.

Journalism 52

Journalism Sports Writing Meeting 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO. Am I boring you? A blog-eat-blog world

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. By consistently showing up, engaging with audiences (internal and external), and not expecting results overnight.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Communications Conversations

AUGUST 31, 2018

I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group. It was a tough journey.

Media 112

Media Journalism Report Video 112