ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Drown the PR team in documents. If time is short – or even if it isn’t – start with a document dump. But what if the client has limited time to invest with the agency team?

Agency 178

Agency How To Meeting Construction 178

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. Moreover, it allows agency teams to expand their knowledge around particular categories that lead to creative pitch ideas. Use the RFP process as research .

Agency 310

Agency Meeting B2B Conference 310

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. Recipe development and collaboration Snack brands can collaborate with food influencers to develop creative and unique recipes that incorporate their products.

Brand 78

Brand Branding Creativity Storytelling 78

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

PR in High Definition

APRIL 30, 2024

As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. And prior to this, whilst maybe the word ‘tech’ can’t be applied, there was certainly a lot of – shall we say – ‘creativity’ in how women prevented pregnancy, or encouraged it. So, safe to say it’s pretty new to the scene.

Privacy 62

Privacy Energy Technology Financial 62

Karen Freberg

OCTOBER 1, 2018

It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time. We had two group leaders who were able to come on site and help out with the creative execution of the event. How did my students respond to this?

Creativity 56

Creativity Marketing Social Media Analytics 56

Maxim Behar

APRIL 17, 2024

Leaked emails and documents and subsequent journalistic investigations have revealed that Bell Pottinger used a fake blog and Twitter account and other questionable tactics, such as misleading journalists during the campaign. Lord Bell went live on the BBC to allege that he had nothing to do with the negotiated contract.

Crisis 64

Crisis Ethics Financial Conference 64

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What does that really entail, though? Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. 5 who shaped today’s PR business. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

From data management to document storage, the outlook is strong with a high chance of growth for cloud tech in the coming months. With this in mind, more hybrid cloud options — which combine on-premise, private and public cloud technology — are cropping up. They also offer lots of opportunity for tech PR teams.

Trends 182

Trends Privacy Technology Data 182

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. If you’re in PR , chances are, you’re a writer. Versatility rules.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

In PR , a content calendar is a key part of any public relations plan. Refresh with formal creative sessions. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

Presspage

NOVEMBER 1, 2023

This has been triggered in no small part by the public release of ChatGPT in November 2022, a Large Language Model (LLM) capable of generating what I will now refer to as “convincing text” - something we will get back to a little later. Also, a generative AI model - public or private - will generate output based on the data it was trained on.

Corporate 88

Corporate Communications Training Data 88

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Presspage

MARCH 15, 2023

AI has long been a promising development, but not very tangible for the larger public. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

PR Fuel

JANUARY 28, 2021

There are several things you have to take into account while you’re making and releasing the document. Yes, it’s a public relations document, but it is also useful for marketing. Otherwise, people won’t understand why they’re reading the document. Get creative and have fun. Choose Your News.

Writing 72

Writing Analytics Company Creativity 72

ImPRessions - Crenshaw Communications

JULY 24, 2018

In many cases, well-known companies have come up with creative ways to take a stand or respond to a public challenge. If publicity was the goal, then WeWork certainly accomplished it. The negative publicity about its arguably outrageous offer to the NHS had the effect of spreading the word widely about the new campaign.

Real Estate 120

Real Estate Policies Corporate Healthcare 120

Cision

JULY 31, 2015

According to Burston-Marstellar , the brands that recoup and recover the fastest are the ones with well-documented policies. Issuing a public statement is an important first step, but it needs to be followed by action. Philanthropy done quietly is a great thing, but publicity is required here. Guerrero ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Formulate the program in a way that not only generates good publicity, but actually moves the needle for your audiences. Build a program that does something real, and then build publicity around it. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Get experiential.

Video 160

Video Banking Data Software 160

Cision

DECEMBER 9, 2015

A copyright is legal protection for your creative works and ideas that are published, broadcast, or presented or displayed publicly. If you’re more interested in having people reuse original branded content, check out Creative Commons. Also, document everything and establish a rhythm for reviewing content and copyrights.

How To 120

How To Training Education Creativity 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2017

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. The chief parameters of the client-agency relationship are covered in the letter of agreement, and planning documents will further outline expectations. Beyond The LOA. Beyond The LOA.

Agency 136

Agency Print Course Travel 136

Shift Communications

NOVEMBER 14, 2017

As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. But they also need people to bring that software to life with a dose of creativity and human understanding. Creativity = Accessibility. Here come the technical writers.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Solo PR Pro

MAY 24, 2022

OK, so most public relations awards don’t have all the ceremony and drama of the Emmys or the Oscars. Awards recognize the strategic and creative work we do and the results we get,” Mary says. Local and national PRSA awards , such as the Anvil Awards, are a go-to for recognition in the public relations field.

How To 52

How To Groups Writing Local 52

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play.

Agency 175

Agency Measurement Meeting Tools 175

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Working in a creative profession like PR requires time to unplug and refresh oneself to be able to return to work and continue generating fresh ideas. Lock in awards. Meet up in person.

Travel 120

Travel Conference Meeting Leadership 120

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. But as the film shows, a good story will find a way to be told.

Film 149

Film Real Estate Banking Financial 149

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Agency Tools Resources 136

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. One of my former managers edited documents so heavily that when I sent him something to review, I joked that the draft was on its way to “Caveat Hill.”. Nova Halliwell is a public relations professional living in New York City.

Insurance 120

Insurance Insurance Interviews Crisis 120

Prohibition

JANUARY 20, 2023

The public certainly agree, as the ‘Making of a dress’ video Coperni posted to their Instagram received over 370k likes and received a swarm of press coverage. People quickly took to social media to express their outrage, leading to the Balenciaga creative director to post an apology on Instagram.

Fashion 62

Fashion Apparel Instagram Social Media 62

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! Much of the work I do for them revolves around B2B media relations with HR publications, podcasts and blogs. This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e.,

Social Media 157

Social Media Media LinkedIn Tourism 157

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video.

Case Study 178

Case Study SEO Film Video 178

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. Two weeks ago I quit my job as co-founder and creative director of communication software company Prezly and now I’m ready for a new adventure. It’s been ten years since I graduated.

Agriculture 155

Agriculture Software Healthcare Community 155

Wadds Inc.

FEBRUARY 15, 2024

The non-departmental public body published a new relationship framework, including risk monitoring guidance to the organisations that it funds. The document sets out the governance expectations of organisations funded by Arts Council England in identifying and classifying risk issues.

Creativity 105

Creativity Government Financial Reputation 105

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. You may be responsible for the process, or the publication may have in-house fact-checkers who handle it. Secondly, don’t copy/paste statistics from another publication without verifying the data in the original study or report. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Word document? Headline writing tips. Guidelines for author bios. Google Doc?

How To 177

How To Guidelines Content Marketing Video 177