ImPRessions - Crenshaw Communications

AUGUST 18, 2021

They’re an impressive document for anyone wanting to take a deep dive into a specific business or technical topic. However, to make a lengthy document more digestible for journalists, boiling the findings and content down into a short release may be the way to go. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

PRSay

APRIL 9, 2024

As the 32-page document points out, misinformation has contributed significantly to the country’s polarization and lack of civility during a time of deep division. In an interview with PRSA Publications Director John Elsasser, Day pointed out that falsehoods are nothing new. We need to work together like never before.”

Education 94

Education Resources Interviews Study 94

PRSay

MAY 4, 2022

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Durant was once handed a microphone during an interview.

Film 134

Film Communications Media Interviews 134

ImPRessions - Crenshaw Communications

JULY 18, 2018

The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews. Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. Make it easy on the eyes.

Interviews 136

Interviews Construction Report Journalism 136

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 144

Interviews Media Study Course 144

PR for Anyone

OCTOBER 18, 2021

Free PR Interview Transcript. It’s really a workbook for how to manage important documents and accounts and so much more. And so really these are documents and accounts that need to be organized and we talked about how to do this. So having those documents are very important. Good morning.

Financial 130

Financial Pitching Banking Retail 130

Wadds Inc.

MARCH 8, 2023

It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Task 5 – Creating a Q&A or talking points for interviews with journalists Use OpenAI or Chatbot tool to generate a Q&A or series of talking points for a spokesperson for an interview.

Tools 98

Tools Writing Pitching Web 98

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research . Be curious.

Agency 310

Agency Meeting B2B Conference 310

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. When conducting interviews, capturing raw footage in the field, lighting a shot or running a soundboard for Facebook Live, proper techniques remain important, the service members agreed.

Public Affairs 86

Public Affairs Communications Radio Television 86

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

FEBRUARY 10, 2015

As the saying goes, it’s the little things that kill, and the little things can derail or trip up an interview with the media. Media interviews are more important because they are hard to come by these days. To that end, most PRs often draft a document – a briefing sheet – to help prepare executives. Some can have even more.

Interviews 60

Interviews Media Fashion Report 60

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

Some people are more easily persuaded by a verbal conversation than a written document. For those who struggle to speak up in meetings or express their ideas with confidence, it may help to plan their messaging in advance, just as we advise clients to do in media interviews. Raise your voice.

Writing 170

Writing Pitching Meeting Communications 170

Communications Conversations

SEPTEMBER 14, 2022

Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Let’s take interviews, for example. Instead of scripting the whole thing, set up the interview and general direction of the topics and then see where it goes from there. Your employees!

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

MAY 2, 2023

Timely interview prep PR teams know that interviews can happen in a blink, which means minimal time to prepare a thorough briefing document for a spokesperson.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Tell customer stories.

Instagram 333

Instagram B2B B2C Case Study 333

PRSay

JULY 30, 2020

If your sibling has a piece of advice or info to share, or your parent has a cool job that you want to show behind the scenes, then interview them. Document your thoughts. You don’t have to be a great writer or videographer to document and package your thoughts. Splice up the content for social media. Or, just utilize TikTok.

Brand 183

Brand Branding Local Interviews 183

Stephen Waddington

OCTOBER 5, 2018

Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

MAY 24, 2016

Maintain a “living and breathing” messaging document. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story. The resulting document is key to guiding the PR team in every type of outreach as we tell the brand story.

Interviews 136

Interviews B2B Pitching Company 136

MaccaPR

JUNE 28, 2016

Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. The health benefits of deep breathing are well documented – from decreased aches and pains to improved circulatory and digestive systems. We say, “Prepare key messages and practice them.” “Use

Interviews 59

Interviews Media Training Media Training 59

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

Cision

JUNE 8, 2017

Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right? This document will be your lifesaver and will keep the PR process rolling smoothly. Use a Workflow Platform.

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

“Lean” communications like emails or shared documents are best for routine updates and edits to materials. Lack of preparation for a media interview. Broadcast and online media are filled with examples of mediocre executive interviews, missed opportunities, and even a few disasters.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

JUNE 26, 2019

What would you do if your client pulled out a sheet of talking points during a live interview? ” During the interview, Hanks whipped out a stack of key messages that Disney had prepared for him — jokingly referring to them as “Gutenberg Bible stuff.” If you’re like many PR pros, then you’d likely be in a state of panic.

Interviews 60

Interviews Media Study Course 60

Flatiron Communications

FEBRUARY 1, 2024

In this particular SLM, the user is given the chance to upload 20 documents of any length to create a custom dataset to which one can pose questions and receive back intelligent, insightful, and prosaically written answers based on the uploaded content. Those transcripts were the first documents I loaded into NotebookLM.

Google 28

Google Government Journalism Industry 28

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

Corporate 272

Corporate Reputation Policies Employee 272

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens.

Report 119

Report Publicity Training Policies 119

Bad Pitch Blog

AUGUST 24, 2009

We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. Instead of more this drama, we’ll help you create an interview brief so you, and your source, can steer clear of a bad interview. Here are the key elements of an interview brief.

Interviews 56

Interviews Pitching How To Report 56

ImPRessions - Crenshaw Communications

APRIL 29, 2022

And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. Make sure your lists and documentation are easily accessible to everyone in the shared resource. Following a pitch, you may see auto-responses like an out-of-office message about a vacation, family leave, or departure.

Agency 170

Agency Media Software Pitching 170

Onclusive

JANUARY 31, 2018

Positioning is not a creative exercise nor is it a matter of sitting down and reading customer interviews and talking to a few employees, locking yourself in a room and coming out with this great idea. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning?

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Mark My Words

MAY 24, 2021

The Times The BBC and ITV have been urged to review how Martin Bashir landed his other big interviews after the damning report into how he deceived Diana, Princess of Wales. Bashir, 58, told The Sunday Times that Diana was never unhappy about the content of the interview and that they had remained friends.

Interviews 60

Interviews Government Financial Journalism 60

Contently - Strategy

JANUARY 24, 2022

How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets. Dell tackles racial bias in tech, challenges facing women in STEM and LGBTQ+ telehealth issues, and boasts noteworthy growth as a result of focusing on the topics their target audience was passionate about.

Case Study 80

Case Study Study Brand Branding 80

PR for Anyone

NOVEMBER 3, 2021

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. They found all these newspapers, cards, and historic documents in the wall of the home. How do you prefer to be pitched?

Real Estate 223

Real Estate Local Pitching Media 223

Barokas

MAY 28, 2020

Countless studies have documented the negative effects of fatigue, including “ degraded performance, ” which may include errors and miscommunication. While most people now default to video conferencing as a means to replace in-person interactions, in most cases, there’s still little reason for conducting a media interview by video.

Video 97

Video Interviews Meeting Energy 97

Contently - Strategy

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Customer Interviews Interviews are a more qualitative method of gathering data about your customers. The goal is to gain insights and empathy into your customers’ needs, interests, and pain points.

Survey 99

Survey Data Interviews Reddit 99

The Proactive Report

JUNE 30, 2015

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. These ten steps will help you create and document your content marketing strategy.

Tools 100

Tools Strategy Content Marketing Measurement 100