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The Importance of a Briefing Doc and How to Write One

Remote PR Jobs

Now you need to make sure your client is adequately prepared for the interview. You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. Briefing document framework. The hard part is over, or is it?

Writing 130
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Pitching the Local Media – Tips from the Pros

PR for Anyone

I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. ” What is the most creative residential real estate story the Washington Post has run? How do you prefer to be pitched?

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How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. ” Is that a weird freaking quote?

How To 137
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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. Fact-checking remains an issue.

Report 119
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Fact-checking becomes even more important when you’re writing about sensitive topics. But after that, it gets more nuanced.

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How to Create a Content Contributor Guide

Cision

Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®? Know who you’re currently writing to, and who you want to reach, then impart that information to all your contributors as you create your contributor guide. Interviews. Headline writing tips. Word document?

How To 177
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How Simple Automation Saves Time And Tedium In PR

ImPRessions - Crenshaw Communications

And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!). But much of it can be automated, allowing more time for developing the creative subject line or the new launch idea. Social content is simple.

Pitching 136