The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Deirdre Breakenridge

NOVEMBER 13, 2017

The year 2017 has been quite a year for the PR industry. With this year almost over, it’s time to make some predications for what 2018 will look like for the PR industry. However, when you think about it, it’s not that the press release is dead, but rather it has been reinvented to reflect the shift towards digital PR.

Trends 0

Trends Storytelling Creativity Reputation 0

Rock the Status Quo

OCTOBER 6, 2015

Like the first summer monsoon washing away a year’s worth of dust, or a squeeze of fresh lemon bursting on your tongue when you sip water, the industry is becoming infused with new ideas, new influencers and experts, and a deluge of alternatives to grow visibility. How can you use the shifts in PR to change your tactics?

Digital PR 100

Digital PR Publicity Pitching Social Media 100

Waxing UnLyrical

DECEMBER 11, 2013

Look at these examples to understand the changes that the Indian media industry has been going through in the past few months: In May, NDTV Profit cut back on all non-market-hour programming, which meant the channel only needed a handful of anchors and reporters. It’s time for the next big leap in the way PR agencies work in India.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. How can I succeed in an industry that’s becoming more challenging year after year? .

Publicity 119

Publicity Digital PR Creativity Education 119

Prohibition

AUGUST 8, 2022

For August, get to know all about our lovely, talented, digital PR specialist Account Manager, and cat mum, Danielle! Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. Another month, another meet the team. 1 year in August!

Meeting 62

Meeting Exercises Digital PR Instagram 62

The Proactive Report

DECEMBER 2, 2022

Tech startups were drawn to the simple and generic look of the style, and it became so synonymous with the industry that you could put a safe bet on any new company in that field to incorporate the design style in their branding. Look at what happened with the Corporate Memphis design trend a few years ago.

Trends 147

Trends Instagram Creativity Small Business 147

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Prohibition

APRIL 9, 2021

We have achieved a lot in this time growing from a team of 3 to eighteen (and counting), winning multiple industry awards and working with a host of amazing brands. Working at our agency, you will have the opportunity to lead and be part of a fun, talented and creative team working on a wide variety of innovative, insight-driven campaigns.

B2C 100

B2C B2B Agency Training 100

Landis PR

JANUARY 3, 2024

2023 Hollywood Strikes By Makenzi Jordan Rodriguez Photo courtesy of Pixabay We talk a lot about artificial intelligence (AI) in public relations and what this means for our industry and others in media. The post Best PR Stunts, Fails and Learnings of 2023 – Part One appeared first on Landis PR.

Transportation 59

Transportation Film Television Education 59

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Rock the Status Quo

OCTOBER 22, 2014

It doesn’t just apply to clients – it applies to how I run my own business as a digital PR consultant. (Is After all, we’re creatives or we wouldn’t be in the industry we are in, right? Is that a real word? Spell check doesn’t seem to think so.)

Digital PR 187

Digital PR Creativity Facebook Tools 187

Maxim Behar

NOVEMBER 22, 2020

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52

Ethics Government Journalism Local 52

The Proactive Report

JUNE 17, 2018

It shows, with statistics, that the beef industry is the number one cause of deforestation and that sustainable palm oil producers are leading the environmental conservation efforts. It must be interesting, different, and creative. Get the Digital PR Tips Newsletter. Need help with your content? Call 888 243 3470.

B2C 157

B2C Study Exercises Sports 157

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Branch out of your client’s industry and consider other online vertical market applications. Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Additionally, and critically, this was industry relevant news.

SEO 71

SEO Film Reddit Video 71

The Proactive Report

JUNE 18, 2021

There are usually industry groups you can network with. All aspects of the campaign used similar creative so that the message was consistent across all platforms. How can small businesses create effective PR campaigns on a low budget? Get creative and get smart. Digital is now an essential part of PR.

Small Business 213

Small Business Fashion Groups Local 213

Deirdre Breakenridge

OCTOBER 26, 2015

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree. I think that as educators, we can also think of ourselves as PR professionals.

Education 150

Education Twitter Leadership Trends 150

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Prohibition

OCTOBER 19, 2022

We thought this was a really exciting move in the fashion industry, and apparently so did everyone else – with Coperni’s ‘The making of a dress’ video receiving 365k likes on Instagram. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used. Watch out for the smiles! ??

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

JUNE 17, 2021

The platform is also aiming to break into the podcast industry, making it possible for users to find and listen to podcasts through Facebook. TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Doctor Spin

MARCH 20, 2023

Why PR Must Focus on Extremely High-Quality Content So, we can expect an artificial content explosion in the PR industry. This is especially true in industries where many organisations are vying for attention. This could free up PR professionals to focus on their work’s more strategic and creative aspects.

Corporate 52

Corporate eBook Tools Data 52

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Learn more: Marketing PR Industry PR (B2B) (Sometimes referred to as “B2B PR,” “B2B Communications,” or with more specificity, like “Tech PR,” “Telecom PR”, “Medical PR,” etc.)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. I’d advise just using the news function for prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 59

Product Launch Agency Consumer Film 59

Doctor Spin

FEBRUARY 14, 2024

When PR is Better Than Marketing Spin Academy | Online PR Courses What Public Relations Does for an Organisation Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Some people even wish to be more than just customers—they want to be fans, followers, and subscribers!

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. A great way to give significant time back to the company is by leaning on a PR Agency. Without fail, unforeseen obstacles pop up, or reformulations are needed.

Product Launch 52

Product Launch Agency Consumer Film 52

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

JULY 10, 2023

Domino’s teamed up with Gravity Industries to find a clever workaround to selling their pizzas from a stall inside the festival. From ‘A mutant umbrella tree shaped like a nuclear bomb explosion’ to ‘A latte skatepark in the middle of the desserts in Mars’, the fake prompts are as creative as the photos themselves.

Tourism 62

Tourism Fashion Social Media B2C 62

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. Sometimes all it takes is adding one task to your team’s workflow. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

ZudePR

MAY 20, 2015

He was speaking at a CIPR event in Glasgow about his 10 pledges to modernise the public relations industry in the UK. A few years ago, like many senior PR pros, I had the digital fear. But through a combination of sheer hard work and determination, I grasped the digital nettle. New PR Online Tools.

eBook 60

eBook Tools How To Case Study 60

Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Here’s a great post from Kellye Crane on 23 creative holiday gift ideas for clients.

Resources 69

Resources Nonprofit Measurement Creativity 69

Buzzstream

SEPTEMBER 30, 2021

Our industry as we knew it changed. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone.

Digital PR 71

Digital PR How To Reddit Engineering 71

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60