Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The post The Biggest Barrier Between PR and Creativity Is … appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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5 proven ways to boost creativity to solve tough problems

PR Daily

Are you creative? But while creativity might seem like something only the Da Vinci’s and Walt Disney’s of the world are blessed with, there’s a growing body of research that suggests the trait lies with everyone.

5 examples of clever, creative COVID-19 pivots

PR Daily

The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications External Communications Leadership Communications PR Industry Storytelling The Workplace Visual & Video Communications

8 tips to help demystify the creative process

PR Daily

If you’re familiar with the show, you know there are many times when genius, client-dazzling, creative concepts seem to “jump up” in the face of various characters, seemingly without a lot of methodology behind them. Always start with a creative brief.

How to combat ageism in the PR industry

PR Daily

Discrimination against older and experienced workers has existed for many years, but today it has become a routine practice in technology and many other industries. It demonstrates initiative, creativity and uniqueness. Marketing PR Industry Storytelling The Workplace

PR Creative: A 7-Year History

Shift Communications

Six months before any of us knew the market would crash, I considered my decision to enter the PR industry a calculated career risk. I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. Creative Director.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. Sure, stunts can be fun, creative, stimulating, etc. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications .

Tips for Effective, Creative PR Ideas

Public Relations Sydney

Effective ideas in PR can seem difficult in such a competitive industry, however there are certain steps you can take to help lead you in the right direction. Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney.

2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

After lockdown: the creative agency market

Stephen Waddington

What’s your take on the industry and what are other agencies doing? The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? And then a human can review and edit these, test them, revise and add our creativity. Creativity and CMOs will come back into fashion.

Marketing lessons from the South Korean beauty industry

PR Daily

In the past decade, Korea has transformed itself into a cultural hub and a land of creativity. The global cosmetics industry’s revenue is expected to grow to at least $ 379 billion , and skin care is its main driver. The nation exported nearly $625 million in cosmetics to the U.S.

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. A post featuring an interview with an industry expert. To see what’s trending in your industry, give Buzzsumo a try. Perhaps someone in your industry covered a hot-button topic that you missed, or maybe you see that a peer’s followers are responding well to something you hadn’t considered. Is there someone in your industry you admire and would love to work with?

A Guide to Breaking into the PR Industry

Ronn Torossian

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

2019 digital skills update—creative pros across industries identify key trends

Agility PR Solutions

The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions. New research from digital skills training firm BrainStation aims to identify digital trends for companies and individuals, and better understand the day-to-day experience of professionals.

Reader challenge: Creative ways to inject culture during quarantine

PR Daily

I want to hear all the creative ways you’re reaching your workforce. Let’s call it our collective industry brainstorm. The post Reader challenge: Creative ways to inject culture during quarantine appeared first on PR Daily.

Get creative: 5 ways to revive your writing

PR Daily

Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”. Is your love of writing on the ropes?

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. A perspective shift is to don your secret shopper disguise and visit your own stores, your competitor’s stores, and unrelated industry stores to see how they do things from the perspective of a customer.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. Industry talent is in a state of upheaval.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The word ‘OK’ has been around for about 180 years.

10 offbeat ideas to spark creativity and promote collaboration

PR Daily

I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails.

A Holiday Guide to Gear That Can Improve Your Creative Content

PRSay

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. Smart tech for the home is one of the quickest growing industries around, and you can use it to give your space a bit of an upgrade. Adobe Creative Cloud.

4 creative ways PR agencies can build killer relationships with clients

Agility PR Solutions

Client relations can be a hassle no matter the industry. The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions. It can get especially tough for PR and marketing agencies.

Critical Mention Adds Instagram Tracking to Industry-Leading Earned Media Suite

Critical Mention

The release follows a number of other significant feature adds, including a Google Analytics integration , industry-first Media Contact Database features and Podcast Monitoring.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. Those who practice the science—and art—of the profession, we rarely think about how it evolved.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. It is one example among many that VMware has added to Radius: “The B2B company has turned itself into a content factory of brand films, bringing interesting profiles to its specific audience about innovators in various industries, from a pre-med student helping improve healthcare delivery in Africa to elementary school teachers working to improve student learning.”.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme.

10 tips to improve your writing and ignite creativity

PR Daily

Instead of waiting for the creative fog to lift, here are 10 ways to get the words flowing: 1. Here are a few sources to get you going: 25 creative writing prompts. 365 Creative Writing Prompts. If you’re in a rut writing boring corporate copy, see what kinds of stories industry competitors are sharing. That’s an easy way to unleash your creativity. might not make much sense, but it’ll get those creative juices flowing.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Brett: Covid has reshaped industries, changed attitudes and behaviors. What’s next for the travel industry?

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? Suzanne has been in the communications industry for more than 25 years.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. A perspective shift is to don your secret shopper disguise and visit your own stores, your competitor’s stores, and unrelated industry stores to see how they do things from the perspective of a customer.

Creative Uses for Google Analytics in Public Relations

Shift Communications

” This presents a challenge to the public relations industry because it leaves us with a proof problem. The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. cta] The post Creative Uses for Google Analytics in Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. Where is your industry going?

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content. Best Practices for Communicators in Highly Regulated Industries Conference. This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries.