5 examples of clever, creative COVID-19 pivots

PR Daily

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The post The Biggest Barrier Between PR and Creativity Is … appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. industryI've written up the winners across all categories. I don't think there's any need for any awards this year.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. Sure, stunts can be fun, creative, stimulating, etc. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications .

PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. Industry talent is in a state of upheaval.

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. To be fair I’ve blatantly nicked his idea for alternative industry awards from Delusions of Brandeur. Copycat The most blatant but uninspired rip off of an existing creative idea. industry

Tips for Effective, Creative PR Ideas

Public Relations Sydney

Effective ideas in PR can seem difficult in such a competitive industry, however there are certain steps you can take to help lead you in the right direction. Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney.

After lockdown: the creative agency market

Stephen Waddington

What’s your take on the industry and what are other agencies doing? The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities.

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A Guide to Breaking into the PR Industry

Ronn Torossian

The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before. According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

2019 digital skills update—creative pros across industries identify key trends

Agility PR Solutions

The post 2019 digital skills update—creative pros across industries identify key trends appeared first on Agility PR Solutions. New research from digital skills training firm BrainStation aims to identify digital trends for companies and individuals, and better understand the day-to-day experience of professionals.

Get creative: 5 ways to revive your writing

PR Daily

Here’s how to tap into the power of creative writing before you tackle that next pitch, post or press release. Communicators can be perfectionists,” says Rebecca Ferlotti, a freelance writer with a bachelor’s degree in creative writing and a client list that includes Executive Arrangements and FreshWater Cleveland. Pick the time you’re most creative, whether it’s during lunch break, before work or after you get home.”. Is your love of writing on the ropes?

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. A post featuring an interview with an industry expert. To see what’s trending in your industry, give Buzzsumo a try. Perhaps someone in your industry covered a hot-button topic that you missed, or maybe you see that a peer’s followers are responding well to something you hadn’t considered. Is there someone in your industry you admire and would love to work with?

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? And then a human can review and edit these, test them, revise and add our creativity. Creativity and CMOs will come back into fashion. As a result, creativity isn’t valued enough, and the trade press (and analyst community) is full of itself with the-creative-CMO-is-dying stories. But not thought leadership in terms of ‘being an authority in your industry.’

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. A perspective shift is to don your secret shopper disguise and visit your own stores, your competitor’s stores, and unrelated industry stores to see how they do things from the perspective of a customer.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

Marketing lessons from the South Korean beauty industry

PR Daily

In the past decade, Korea has transformed itself into a cultural hub and a land of creativity. The global cosmetics industry’s revenue is expected to grow to at least $ 379 billion , and skin care is its main driver. Western brands are creative in their products, but most stick to a traditional approach. The post Marketing lessons from the South Korean beauty industry appeared first on PR Daily. The nation exported nearly $625 million in cosmetics to the U.S.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Most of all, Schmertz pioneered “creative confrontation” with media by corporate communicators. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. Those who practice the science—and art—of the profession, we rarely think about how it evolved.

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

Creativity in PR: Too Focused on the Big Idea?

The Hoffman Agency

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”. I’ve nothing against the big idea, and the creative thinking that goes into it. Tips for structuring a creative PR programme.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

10 offbeat ideas to spark creativity and promote collaboration

PR Daily

I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails.

It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

But whilst we’re busy rushing to get sales and keep the cash flowing quickly, we could potentially be destroying our need to think creatively about the situation we find ourselves in. Explore ways to be creative and innovate. The word ‘OK’ has been around for about 180 years.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. It is one example among many that VMware has added to Radius: “The B2B company has turned itself into a content factory of brand films, bringing interesting profiles to its specific audience about innovators in various industries, from a pre-med student helping improve healthcare delivery in Africa to elementary school teachers working to improve student learning.”.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? Suzanne has been in the communications industry for more than 25 years.

10 tips to improve your writing and ignite creativity

PR Daily

Instead of waiting for the creative fog to lift, here are 10 ways to get the words flowing: 1. Here are a few sources to get you going: 25 creative writing prompts. 365 Creative Writing Prompts. If you’re in a rut writing boring corporate copy, see what kinds of stories industry competitors are sharing. That’s an easy way to unleash your creativity. might not make much sense, but it’ll get those creative juices flowing.

Reader challenge: Creative ways to inject culture during quarantine

PR Daily

I want to hear all the creative ways you’re reaching your workforce. Let’s call it our collective industry brainstorm. The post Reader challenge: Creative ways to inject culture during quarantine appeared first on PR Daily. What are innovative ways to foster company culture for remote, isolated employees? We want to hear from you. There’s more to work than, well work when you go to a physical office.

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. A perspective shift is to don your secret shopper disguise and visit your own stores, your competitor’s stores, and unrelated industry stores to see how they do things from the perspective of a customer.

Creative Uses for Google Analytics in Public Relations

Shift Communications

” This presents a challenge to the public relations industry because it leaves us with a proof problem. The solution seems to be to get more creative. Matt’s presentation about Google Analytics demonstrates a creative way to utilize an analytical tool for public relations work. cta] The post Creative Uses for Google Analytics in Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

A Holiday Guide to Gear That Can Improve Your Creative Content

PRSay

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones. Smart tech for the home is one of the quickest growing industries around, and you can use it to give your space a bit of an upgrade.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content. Best Practices for Communicators in Highly Regulated Industries Conference. This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries.

ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today. As the roles between traditional, digital, social and advertising are blurring, new skill sets are required to adapt to the changing needs of the industry and its audience. The following article is written by Victoria Arscott.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. It’s as if the PR industry must trade entire skill-sets with the advertising industry — and vice versa.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. The following examples focus on health and wellness brands, but the takeaways apply to any industry. Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. Where is your industry going?

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. Adapting to this new digital norm bridges the anxiety that firms often experience and vocally express when advised to optimize new websites and engage with their industry and target public ASAP.

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Why PR graduates should consider careers in the tech industry

PR Daily

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. You Can Do Anything: The Surprising Power of a ‘Useless’ Liberal Arts Education ,” veteran journalist George Anders argued that “creativity, curiosity, and empathy are the job skills of the future.”. The tech industry is great for beginners.

The Craft of Creative Writing

Barokas

The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. While some might view control as a positive thing as it can drive efficiency, it can have the opposite effect on creativity.

What’s next for PR pros in the fashion industry?

PR Daily

As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond. From dropping the PR in their company names entirely, to coining themselves as integrated marketing or brand consultancies, there is an industry-wide acknowledgment that thriving public relations agencies can no longer exist in a tactical silo.