The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. It shows, with statistics, that the beef industry is the number one cause of deforestation and that sustainable palm oil producers are leading the environmental conservation efforts. It must be interesting, different, and creative. Get the Digital PR Tips Newsletter.

B2C 157

B2C Study Exercises Sports 157

Konnect Agency

MARCH 7, 2022

In today’s digital world, you want to be sure you’re reaching your customer at multiple touchpoints, creating a 360-campaign that includes digital, PR, and more. How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Stay Relevant.

Product Launch 52

Product Launch Agency Consumer Film 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Rock the Status Quo

NOVEMBER 12, 2014

Try one of these ideas to leverage the instant gratification nature of digital PR. Branch out of your client’s industry and consider other online vertical market applications. Move past real estate trade pubs and consumer media. Let’s use the example of a luxury residential real estate client.

Real Estate 195

Real Estate Pitching B2C Fashion 195

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

JUNE 18, 2021

There are usually industry groups you can network with. All aspects of the campaign used similar creative so that the message was consistent across all platforms. How can small businesses create effective PR campaigns on a low budget? Get creative and get smart. Digital is now an essential part of PR.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Additionally, and critically, this was industry relevant news.

SEO 71

SEO Film Reddit Video 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Innovation. Remember how popular HQ Trivia was only a few months back?

Brand 54

Brand Branding Trends Social Media 54

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

APRIL 29, 2017

This exciting new role has been created due to our rapid growth and winning of new business, it includes several well known high street consumer brands as well as some interesting B2B clients. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Organise and coordinate PR activities.

Agency 54

Agency Creativity Hotels Social Media 54

Prohibition

JANUARY 24, 2022

Prohibition PR will assist you in responding to media issues and provide you with regular updates to secure your brand’s reputation. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public. After the incident, we provide support.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. The same was pretty much true of PR. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. For example, a fintech journalist isn’t going to talk about topics in the health tech industry.

Trends 88

Trends Data SEO Consumer 88

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Now, with social media, we’re talking directly to our members— and health care consumers more broadly.

Insurance 60

Insurance Insurance Social Media Corporate 60

ZudePR

JANUARY 26, 2016

I want to understand their industry. Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design).

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. The content is creative, interesting, serves a purpose and captures their followers’ attention.

Marketing 40

Marketing Viral Fashion Product Launch 40

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Doctor Spin

MAY 21, 2023

They can provide fresh ideas, unbiased advice, and insights based on their experience with many other clients and industries. A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. Digital PR. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What should digital PRs know about internal linking?

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. Some only need to be updated once per year (sometimes quarterly, depending on the industry). Sometimes your industry might be such a niche that it doesn’t have links even though others are writing about the topic.

Survey 91

Survey How To Reddit Pitching 91

Buzzstream

MAY 9, 2018

To provide some answers to these questions, we’ve analyzed campaigns across our customer base to show what the baseline response rates look like and to determine whether (and how) certain organizations are able to consistently outperform the industry. Spoiler alert: they are. And we’re going to show you the tactics that let them do it.

Data 120

Data SEO Groups Pitching 120

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Aim to create content that is relevant to your industry, will provide value to your audience and increase their awareness of future trends and your brand. Dove did a great job reaching their target audience through innovative and creative videos.

Infographics 120

Infographics eBook Content Marketing Video 120

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). my day is somewhat at the mercy of the marketing industry.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “I would ‘listen’ carefully on Twitter through different hashtag conversations and then attacked the critical issues on my PR blog. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81