Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. Additionally, and critically, this was industry relevant news.

SEO 71

SEO Film Reddit Video 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. Digital PR practitioners have had to step up and learn new skills.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. Here’s a great post from Kellye Crane on 23 creative holiday gift ideas for clients.

Resources 69

Resources Nonprofit Measurement Creativity 69

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. I’d advise just using the news function for prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

Prohibition

MARCH 14, 2017

The importance of a university degree and demonstrating a certain level of learning, has long been spearheaded as an ideal route into the PR industry. I didn’t study PR at university. Should we be doing more on the ground to entice young blood into the industry at an earlier age? There’s a skills shortage.

Communications 48

Communications Industry Fashion Agency 48

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. new research from staffing firm The Creative Group shows. g) Do Execs Know What PR Is?

Trends 60

Trends Media Report Technology 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. That’s where a digital approach with everything under one roof can be a game changer for your bottom line.

Analytics 78

Analytics Digital PR Storytelling Local 78

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Ideally, you should have as many digital channels as possible at your disposal. Collaborate With Publishers and Industry Experts.

Strategy 244

Strategy How To Media Measurement 244

ZudePR

JANUARY 26, 2016

I want to understand their industry. Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design).

How To 65

How To Meeting Creativity Agency 65

Waxing UnLyrical

APRIL 13, 2016

Being able to measure and assess influencer marketing ROIs accurately (44%). The content is creative, interesting, serves a purpose and captures their followers’ attention. Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

Digital PR 71

Digital PR Construction Case Study SEO 71

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Digital PR. Content Types.

Trends 88

Trends Data SEO Consumer 88

Doctor Spin

MAY 21, 2023

They can provide fresh ideas, unbiased advice, and insights based on their experience with many other clients and industries. A PR agency with established relationships with media outlets, influencers , and key stakeholders. Get access to creative, out-of-the-box thinking. Digital PR. Marketing PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Buzzstream

MAY 2, 2024

I knew of Nate Matherson’s previous work with LendEDU because I used to do a lot of work in the personal finance industry when I was with Siege Media. Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? Does internal linking have a measurable effect on ranking?

Internal 118

Internal International Insurance Insurance 118

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog. Until next time! Critical Mention. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

JUNE 30, 2021

As a Digital PR, I’ve probably produced all of the above. However, after four years in the industry and eight as a journalist and writer, I’d like to believe that I understand what makes a ‘good’ subject line. Freelance Digital PR Luke Whelan takes a similar approach to me. And while I hated doing it, it did work.

Writing 71

Writing Pitching Study Data 71

Buzzstream

NOVEMBER 10, 2020

As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). my day is somewhat at the mercy of the marketing industry.

Writing 114

Writing Social Media SEO Blogging 114

The Hoffman Agency

SEPTEMBER 7, 2020

The other two contain educational materials and offer industry insight to help build an authentic connection with website visitors. For our campaign, we used this as a base for each of the two audiences, primarily working with job titles and industries to reach new B2B Facebook users. Measure the results and analyze trends.

Advertising 36

Advertising Advertising B2B Facebook 36

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. Author of 27 Blogging from Paradise books.

Communications 81

Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100