ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. We all saw the headlines from Las Vegas. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Isentia “appointed Rainer Rhedey as chief technology officer,” Mumbrella reported. “In

Software 124

Software Analytics Technology Video 124

Flack's Revenge

APRIL 27, 2021

Realize you have to be smart and creative, and work hard to earn their attention. Most PR people don’t have hands-on experience with the often esoteric technologies. Take in demos, attend conferences. That said, sending and praying, optimistically, is not good; or is falling in love with your own ideas and pitches.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Critical Mention

FEBRUARY 22, 2019

In particular, all-in-one media monitoring platforms cut down time of sifting through millions of data sources, so marketers can spend more time applying what they learned from the data, allowing for the rise of more focused creative strategies instead of crunching numbers. Creative skills (26%). SCHEDULE A DEMO. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. There are many more creative approaches to achieving a positive image. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness?

Video 108

Video Marketing SEO Social Media 108

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Bianchi Biz Blog

OCTOBER 11, 2022

I would say the stories that have been on our radar lately consist of new technology and software that is being installed in vehicles as well as anything to do with electric or autonomous vehicles. But I did with the intent of using it for my demo tape to submit to other news stations to try and get an on-air job.

Automotive 63

Automotive Meeting Media Journalism 63

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. SCHEDULE A DEMO. Selling PR’s value. Your time is now!

Technology 73

Technology Print YouTube Financial 73

Cision

OCTOBER 3, 2016

With a little creative keyword searching, you can easily find people looking to purchase your product or service. To accomplish these tasks you need media monitoring technology that delivers. Learn how to improve your media monitoring with Cision’s best-in-class solution and request a demo here.

Software 0

Software Comparison Media System 0

Flack's Revenge

MARCH 12, 2019

Small Players Get Creative. Their live 5G broadcast demo showed how operators will soon be delivering HD video quality on a large scale. These looked fun – but seemed to limit flow and traffic, as only a couple of people could participate at a time. So, what did work for the smaller exhibitor? A few tactics stood out.

Trade Shows 136

Trade Shows How To Enterprise Video 136

Critical Mention

OCTOBER 14, 2018

The agency’s diverse team has won some of the most prestigious awards in the world for creative, innovative approaches. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Agency 72

Agency Twitter Conference Financial 72

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

PRSay

SEPTEMBER 19, 2017

Given that AirPR is a PR technology company, we get a front-row seat to some of the best and brightest PR professionals in the industry, individuals who care deeply about whether or not their work is driving website traffic, sales and so forth. Is the goal of throwing an industry event to secure at least 10 demo sign-ups?

Measurement 135

Measurement Analytics Data Conference 135

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. A globally recognized thought leader in creative excellence and business strategy, his passion is connecting consumers with brands in a genuine way and promoting positive societal change. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. And this is a perfect example of why I love working in healthcare technology – the work some of our clients are doing is truly life-changing!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. SCHEDULE A DEMO. They build your brand’s credibility.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

PR in High Definition

SEPTEMBER 26, 2018

It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. LinkedIn offer a free demo of Sales Navigator or book onto a Social Selling course via the IDM. RELEASE your creative energy. Warning: It’s quite addictive.

Energy 48

Energy Course Creativity Web 48

Deirdre Breakenridge

SEPTEMBER 25, 2017

Recess Fellows are provided a structured work day, demo days, collaboration sessions, and a strong culture that supports the curiosity and experimentation of its members to build their passion project, even if it isn’t a venture-backed startup. Unlike a startup incubator or studio, the program doesn’t take equity from participants.

Writing 171

Writing Journalism Travel Meeting 171

Cision

SEPTEMBER 22, 2016

That marketing analytic created credibility, community and creativity to how metrics can make a story come alive. Find out how Cision can help by requesting a demo. But measurement and analytics can be a terrific source for narratives and can enrich most marketing approaches immediately. How has measurement evolved in recent years?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

PR 20/20

APRIL 1, 2021

Think about how rapidly technology has evolved over the last two decades. This technological revolution is unstoppable. To the three great technological revolutions–the agricultural, the industrial, and the computational–we will add a fourth: the AI revolution.” — Sam Altman, CEO, OpenAI. AI Tech Showcase product demos.

Education 52

Education Marketing Conference Agriculture 52

Critical Mention

SEPTEMBER 19, 2018

As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO. Artificial intelligence.

How To 61

How To Media Crisis Crisis Management 61

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Critical Mention

OCTOBER 1, 2018

Erica Sunarjo graduated from South Texas College majoring in marketing and creative writing. She keeps track of the latest trends in IT and technologies, blogs about efficient strategies in education and business coaching and holds educational webinars. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment. It lives at the intersection of business, technology and communications.

Strategy 52

Strategy Interviews Pitching Energy 52

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Content that is authentic, accessible and relevant has the power to shape our behavior — whether it’s making a purchase, supporting a cause, or requesting a demo. 100, 500, maybe 1,000?

Strategy 67

Strategy How To B2C Content Marketing 67

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. TikTok is essential for this demo, as 60% of U.S. Creativity is the only rule. TikTok users want the platform to stay a creative, authentic channel for human-to-human interaction.

B2B 310

B2B Video Creativity Social Media 310

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. It’s difficult to be creative on command, especially when you don’t know where to start. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Burrelles Fresh Ideas

JULY 25, 2023

Taking some of the small, menial tasks from employee plates through automation can free them up to focus on bigger, more important tasks that take human creativity and connection to truly come to fruition. The basic premise of the technology is to help businesses collect customer data and better interact with them.

Tools 74

Tools System How To Software 74

Contently - Strategy

OCTOBER 15, 2020

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Here are the five biggest trends you need to know. This personality has a point.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

Interactive Tools Give Brands a Creative Edge—and Empower Buyers. On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. B2B Tech Leaders Are Reimagining the Product Story in New, Creative Ways.

B2B 57

B2B Content Marketing Trends Marketing 57

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47