Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. Small Players Get Creative. So, what did work for the smaller exhibitor?

Trade Shows 136

Trade Shows How To Enterprise Video 136

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. We all saw the headlines from Las Vegas. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative.

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Be Imaginative. About Erienne Muldoon.

Industry 76

Industry Trade Shows Marketing Film 76

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Creative employee communications. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169