PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

Beyond PR

NOVEMBER 16, 2017

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. Before you’ve started to write, ask yourself: what is it about this announcement that my readers will find compelling?

SEO 75

SEO Engineering Google Writing 75

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

Course 60

Course Software SEO Tools 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR How can you improve technical and SEO skills? There are plenty of free and low-cost courses. What are the new services?

Media Relations 99

Media Relations Report Industry SEO 99

Onclusive

JUNE 21, 2017

Will every PR professional be versed in everything from domain authority to SEO?” Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Landis PR

MAY 1, 2023

But of course, this is only the beginning – countless other resources are out there waiting to be explored. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Writing Boring Headlines. The tone is absolutely essential when it comes to any kind of writing. Not Modifying Headlines to Fit the Audience.

How To 105

How To Writing Social Media SEO 105

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. a free marketing course). Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Tech , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Always create press releases in the form of an authentic news story rather than writing it like an ad. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.). Once your content is established and SEO is in check, the next step is to share.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. According to the survey, the average blog post is 1,269 words. Multiple surveys and data studies support this conclusion.

B2B 150

B2B Study Blogging Marketing 150

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. People will also trust your brand more when reputable publications write about you.

SEO 74

SEO Engineering Web eBook 74

PR Fuel

OCTOBER 8, 2022

You can then share this content on social media, not to mention get an SEO boost out of it. Press releases are, of course, the perfect way to inform the public. Press releases are, of course, an integral marketing tool that enables a company to widen its reach. Technology. e-releases has you covered.

Industry 105

Industry Company Real Estate Tourism 105

Ishmael's Corner

AUGUST 24, 2014

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Of course, to generate backlinks, you must create content that prompts other digital properties to share your content with their audiences. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Buzzstream

JUNE 16, 2021

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

Digital PR 160

Digital PR Film Instagram Writing 160

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 85

Software Internal International Pitching 85

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. Also, consider that a press release writing and distribution company will work alongside your marketing department.

Writing 103

Writing Consumer Small Business Reputation 103

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Melissa Agnes

SEPTEMBER 4, 2020

If you choose to do it yourself, ReputationDefender still offers you support by providing you with an extensive social media best practice guide that offers additional SEO best practice tips to help you strengthen your rankings and results on your own. Choosing to maintain your online reputation yourself.

Brand 234

Brand Branding Reputation Crisis 234

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts.

Meeting 93

Meeting Media Journalism Education 93

Waxing UnLyrical

JUNE 12, 2018

Of course, as you figure out what automation works for your mobile-only marketing , you will most likely take advantage of a wide range of templates through which you and your organization can provide instant alerts, surveys and other important messages for your customers. Image: Alejandro Escamilla via Unsplash, Creative Commons CC0.

Mobile 65

Mobile SEO Small Business Analytics 65

Cision

NOVEMBER 7, 2016

There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective). …and of course, the decrease indent button can bring you back to a higher order within your indented hierarchy.

How To 308

How To Tools SEO System 308

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. When it came to small business marketing, digital marketing, SEO, PR, media relations, crisis management, Glasgow no-one would curate better content than me. There is no better blogger writing about website strategy. There are so many gems in his writing. Digital PR.

Digg 104

Digg SEO System Reddit 104

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 54

How To Writing Guidelines Television 54

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work. Check out our services.].

Company 151

Company Tools Technology Software 151

Sword and the Script

NOVEMBER 23, 2019

How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and. Bloggers who write more (either in length or in frequency) are more likely to report strong results.”. 1,236 words; 55% of bloggers report an average post exceeds 1,000 words; and.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” SEO Optimized Press Release Examples. To do this, they need to be suitably SEO optimized.

Examples 52

Examples SEO Writing Engineering 52

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. And it provides the angle (while making it interesting enough for the journalist to choose to read on) for which we are writing the article. THE WELL WRITTEN PRESS RELEASE #3: WRITE FOR PERSONAS. Include the Key Facts. Key Takeaways.

Writing 70

Writing Product Launch Fashion SEO 70