Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

Blogging 107

Blogging Survey B2B Analysis 107

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Of course we can offer data alone, but by sharing it in press release format, we shape the story and allow room for the client to offer their commentary through quotes in the release. Here’s why.

SEO 221

SEO Data B2B Writing 221

Frederik Vincx

MAY 26, 2015

This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. This post originally appeared on the Prezly blog. The post PR workflow hacks visual crash course appeared first on Frederik Vincx. Can you keep up? The full presentation.

Course 60

Course Software SEO Tools 60

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Writing Boring Headlines. If your posting on your website, however, you want to be sure to reformat it and edit it for your blog.

How To 105

How To Writing Social Media SEO 105

Landis PR

MAY 1, 2023

But of course, this is only the beginning – countless other resources are out there waiting to be explored. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. It’s generally OK to pitch to sites that accept guest posts or contributors, but avoid sites that advertise “write for us” all over the site (e.g., He’s seen that sites doing the best job with their SEO are typically the ones most open to link exchanges.

Google 71

Google SEO Tools Pitching 71

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Always create press releases in the form of an authentic news story rather than writing it like an ad. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Melissa Agnes

SEPTEMBER 4, 2020

Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. ReputationDefender also has a Self-Help resource center on its company blog, where you can find downloadable guides and hundreds of long-form blog articles with practical tips.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The executive bylining the piece should be writing about an area where he has clear expertise and a distinct point of view. How to prep and pitch a byline.

B2B 147

B2B Leadership Customer Service eBook 147

Waxing UnLyrical

APRIL 22, 2015

Does your business blog have the livelihood of a funeral? When you look around at your blog and analytics, what do you see? You have absolutely no evidence whatsoever that anyone even cares remotely about your blog. What’s going wrong with your business blog?! Blogging for business purposes is (still) relatively new.

Blogging 40

Blogging How To Writing Google 40

ZudePR

JANUARY 21, 2016

You want to learn more about digital marketing and SEO. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. These authors were blogging all the latest information. You want to learn. Truthfully.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Of course, this isn’t limited to new channels. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 86

Software Pitching Internal International 86

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 151

Company Tools Technology Software 151

PR Fuel

JULY 12, 2020

Keep Search Engine Optimization (SEO) in Mind. Search engine optimization (SEO) is still a proven and effective form of marketing. Marketers today are in touch with how important blogs are for SEO, but press releases can be every bit as useful. Perhaps you’re planning an album release or launching a course.

SEO 69

SEO Engineering Web eBook 69

Journalistics

JUNE 18, 2012

Why are we still writing press releases? There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? Distribution is earned by the quality and relevance of the information you share through the blog.

Blogging 52

Blogging Writing Engineering Video 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 40

Blogging Analytics Google Writing 40

Buzzstream

JUNE 16, 2021

Sometimes we’re seeking to replicate the success of others in a pretty abstract way – we see other people’s successful campaigns on Twitter, LinkedIn, industry blogs and so on, and feel the pressure to replicate the results that others have achieved. But of course, that’s not always the case. Should we remake this remake?

Digital PR 160

Digital PR Film Instagram Writing 160

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?

Meeting 93

Meeting Media Journalism Education 93

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective).

How To 308

How To Tools SEO System 308

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? By this, I mean a frequently updated blog. SEO is snake oil.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR Fuel

JUNE 26, 2020

Keep reading below for tips on compiling your media contact list, writing the best release possible, and maximizing your media exposure. Regardless of whether you’re writing a press release for a government agency, non-profit, or retailer, your first step should be to consider your target audience. This is harder than it sounds.

How To 53

How To Writing Guidelines Television 53

Waxing UnLyrical

APRIL 21, 2011

This is part of the Blogging for Grasshoppers series. As I’ve been paying more attention to blogging—not just the writing thereof, but the look and how the posts come across—one of the fields that I believe is little-used is the “excerpt&# field in one’s WordPress blog. What plugins such as AiO SEO, etc.,

SEO 82

SEO Engineering Blogging Google 82

ISEBOX

SEPTEMBER 27, 2016

When you write the release, write it as if it’s a free standing article all of its own. And it provides the angle (while making it interesting enough for the journalist to choose to read on) for which we are writing the article. Are you just joining us in our 14 Part Blog Series for The Well Written Press Release?

Writing 70

Writing Product Launch Fashion SEO 70

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. For example, someone selling a new, healthy soda might write “So you thought soda was full of sugar?” SEO Optimized Press Release Examples. To do this, they need to be suitably SEO optimized.

Examples 52

Examples SEO Writing Engineering 52

Waxing UnLyrical

JUNE 6, 2011

This is part of the Blogging for Grasshoppers series. [I This was a post I'd been meaning to write for a long time, because I believe it can really help your blog, so I put a lot of effort into it. Which didn't mean that the blog went down, but Livefyre, the super-duper comment system I've been using, did.

SEO 71

SEO Engineering Blogging Google 71

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. In particular, search engine optimization (SEO) is a big part of our approach. So we start by thinking: What do we want to write?

Marketing 74

Marketing SEO Trade Shows Technology 74

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. I manage the University of Regina’s blog.

Blogging 68

Blogging How To Print Facebook 68

The Resolution Blog

FEBRUARY 25, 2019

It’s using your own channels (like your blog and social media) to attract people to your business. You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. I think it can, but of course, it depends on the industry. So it really is content led?

Measurement 120

Measurement Case Study Pitching Agency 120

PR Fuel

NOVEMBER 24, 2020

This goes for writing press releases and blog posts as well. Master SEO. Building your SEO and rankings in search engines is a long game, but if you want to get on top and stay on top, you need to figure it out. ” Yes, of course, they’ll run your guest post! Known When to Back Off. Conduct a PR Audit.

Publicity 52

Publicity SEO Advertising Advertising 52

Solo PR Pro

MAY 8, 2018

As a solo, you can chart your own course and craft a practice that includes diverse areas of expertise. Search Engine Optimization (SEO). Writing and editing. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Community relations. Corporate communications.

Public Affairs 40

Public Affairs Internal International Community 40