Landis PR

MAY 1, 2023

But of course, this is only the beginning – countless other resources are out there waiting to be explored. While Auto-GPT may soon auto-generate prompts, it’s still helpful to know how to phrase your writing assignment or research project for the best outcome. suggests relevant journalists pitch based on your news.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. AI input optimization could evolve into a marketing specialization in the same way SEO did. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.”

Software 78

Software Company Pitching Training 78

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Of course, b-school being b-school we debated the merits of that journal article in class. SEOs want links and PR is the function that can legitimately earn high-value backlinks. As I write this post, the current asking price on OpenSea is $36,099.60.

Software 85

Software Pitching Internal International 85

5W PR

FEBRUARY 22, 2023

PR Ideas for a Successful Post Product Launch Press Releases There are certain basic PR tactics that should be done as a matter of course when you are releasing a new product, starting a business, or want to tell the public about any new business related development. Press releases are probably the best known PR technique of all.

Strategy 88

Strategy Product Launch Brand Branding 88

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Of course, this isn’t limited to new channels. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. How to prep and pitch a byline. Make the pitch short and authoritative. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

5W PR

DECEMBER 18, 2019

There are certain basic PR tactics that should be done as a matter of course, when you are releasing a new product, starting a business or want to tell the public about any new business related development. Always create press releases in the form of an authentic news story rather than writing it like an ad. Press Releases. Conclusion.

Strategy 133

Strategy Marketing Trade Shows Video 133

ImPRessions - Crenshaw Communications

MARCH 15, 2016

Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. Improve your writing by reading. Medium is the place for some of the best writing out there by journalists with whom you’re already familiar via The Atlantic, Wired or the New Yorker. What is Medium?

Case Study 120

Case Study Writing SEO Social Media 120

Shift Communications

SEPTEMBER 17, 2014

It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. Provide value to your readers and keep the sales pitches to a minimum. Of course, there are strategies to give them a gentle nudge every now and then, but we’ll cover that further down in the post.).

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. traditional PR pitching) 34% said paid services (e.g. According to the survey, the average blog post is 1,269 words.

B2B 151

B2B Study Blogging Marketing 151

Cision

APRIL 18, 2017

It also increases your SEO and search rankings, which brings those prospects directly to you. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. I promise you can do it. Do it well.

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant!

Meeting 93

Meeting Media Journalism Education 93

PR Fuel

OCTOBER 27, 2020

Even if you are adept at writing, you may not necessarily have the kind of writing skills for a press release. The Great Elevator Pitch Press Release. A great elevator pitch should grab the attention and sum up who you are, along with what you do, in all the time it would take to share an elevator ride with someone.

Examples 52

Examples SEO Writing Engineering 52

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. He cautions those writing pitches against using a tool like this for a cursory glance or pretending to have read his work.

Company 152

Company Tools Technology Software 152

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Speech writing.

Publicity 48

Publicity Advertising Advertising Tools 48

Buzzstream

DECEMBER 15, 2021

When pitching comments to journalists or any tactic where an expert is involved in what you’re doing, you can build on this background methodology with a strong company or author bio. Of course it does. For anyone interesting, I’ve written extensively about the role of Digital PR in SEO in my Guide to Digital PR. Bottom Line.

Digital PR 83

Digital PR Data Survey Construction 83

Sword and the Script

JUNE 25, 2016

It is just seven seconds on a cold call for sales or perhaps a phone pitch for PR. SEOs have just 60 characters for a headline – and it’s about the same for email marketers and their subject lines. All in he says he invested about 35 hours of work and made the calls for a couple of hours every Thursday over the course of 11 weeks.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP.

Survey 60

Survey System Trends Small Business 60

Beyond PR

MARCH 6, 2018

Keywords, of course, being high-quality, attract and engage. You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 How to Overcome These Hurdles

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? Offer solutions not a sales pitch. Writing in a generic tone of voice risks making you yet another bland voice in a sea of content. And that results in poor results.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Beyond PR

AUGUST 9, 2016

While social media and SEO can help, you can count on your competitors employing these same strategies. Marketers must turn to traditional PR tactics, such as pitching influencers and distributing press releases, to effectively promote their marketing content. Of course, press release approaches must vary. Full-Text Syndication.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

Publicity 90

Publicity How To Course Facebook 90

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. Take notes (yes, write in your book). When I’m done, I flick back through the book again and write up what I’ve learnt from it.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Journalistics

JUNE 18, 2012

Why are we still writing press releases? What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? Here are a few suggestions for using a news blog as an alternative to writing and distributing press releases. There are hard costs associated with the process.

Blogging 52

Blogging Writing Engineering Video 52

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. Search marketing and SEO statistics. The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . Pressing Questions on SEO ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 64

Blogging Analytics Google Writing 64

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Journalistics

JANUARY 3, 2016

Questions like, “Do I enjoy writing for Journalistics?” ” I do enjoy writing for you, and there’s not something else I’d rather be doing with this time. I didn’t have a formal strategy for Journalistics when we launched, but I knew what I wanted to write about.

Blogging 40

Blogging Analytics Google Writing 40

Contently - Strategy

OCTOBER 15, 2020

Educational Courses Are Lead Gen Machines. At the end of the course, they included an optional exam. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. “At Every course begins with a landing page.

B2B 145

B2B Trends Video Course 145

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. And it’s even more multi-faceted than Adrian writes. Of course, for them to recommend you, they need to be comfortable with what you know. ” Dave, the PR: Spot on, Aadriiaaaan.

How To 65

How To Meeting Creativity Agency 65

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. People often make the mistake of confusing a pitch or marketing copy for a press release. Gaining Organic SEO Traffic. What Is a Press Release?

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

OCTOBER 15, 2021

Educational Courses Are Lead Gen Machines. At the end of the course, they included an optional exam. At the end of the course, they included an optional exam. If someone went through the course and passed the exam, they’d receive an official Inbound Certification. “At Every course begins with a landing page.

B2B 85

B2B Content Marketing Trends Marketing 85

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Waxing UnLyrical

JANUARY 13, 2011

So pitching the merits of going paperless was a no-brainer. It’d be great if they all wanted to take classes here and write donation cheques. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Perfect example of that. Wanna Subscribe? Shall We Tweet?

Blogging 68

Blogging How To Print Facebook 68

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71