Stern + Associates

APRIL 17, 2024

We’ve asked our clients – some of the world’s top authorities on geopolitics, foreign policy, artificial intelligence and leadership – for guidance on what should be top of mind for anyone choosing their state’s top leaders this year. This requires mobilizing others and working through the dynamics and tactics of doing just that.

Policies 102

Policies Leadership Mobile Employee 102

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 95

Local Internal International Crisis 95

ImPRessions - Crenshaw Communications

JULY 23, 2020

As he announced Goya’s involvement, Unanue praised president Trump’s leadership, commenting that the country was “truly blessed […] to have a leader like President Trump, who is a builder.” In my view, the bad PR is effective when it runs counter to a corporation’s character or values.

Brand 297

Brand Branding Banking Interviews 297

Stern + Associates

JUNE 25, 2014

Your marketing and web teams are in constant communication and your website is consistently refreshed with thought leadership content. Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. You’re doing everything right.

Leadership 81

Leadership Strategy Energy Advertising 81

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

Still, companies are dragging their feet in this aspect of corporate communications. One of the reasons for the corporate reticence may be the overabundance of tech comms tool choices. But take note, IC (and IT) managers: it’s imperative that the technology be optimized for mobile operating systems.

Internal 147

Internal International Employee Mobile 147

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. In November 2021, Sethi became the first-ever CEO of the Public Relations Consultants Association of India (PRCAI ) in its two-decade history.

Local 133

Local Crisis Management Internal International 133

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. The company’s leadership must earn this trust daily. Gulati surveys successful companies that have a purpose-driven culture—Etsy, Panera Bread, and Warby Parker among them—as well as businesses that have seen setbacks because they don’t.

Reputation 78

Reputation Ethics Mobile Corporate 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support. While a mobile apps reporter may like the story, a telecommunications or consumer electronics reporter will be annoyed with your offbeat pitch. Consider all angles.

Media 136

Media Mobile Telecommunications Pitching 136

PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I also serve on your Global Affairs Task Force, which is made up of very switched-on leaders from corporate, agency, nonprofit and academia. We’re tenacious. We have an informed point of view.

Communications 95

Communications Internal International Travel 95

Doctor Spin

DECEMBER 15, 2023

This is the upward flow of information from lower-level employees to the management and leadership teams. Why the Intranet Matters The intranet extends far beyond just a repository of documents or a corporate bulletin board. Mobile (hybrid) accessibility. Horizontal. Ensure your intranet is intuitive and easy to navigate.

System 52

System Employee Meeting Internal 52

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. Can you say more about how corporations and associations can realize this vision? Dealing with an Omni-Channel World.

Leadership 40

Leadership Survey Enterprise Conference 40

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Social networking is one of the most popular activities for mobile internet users.

Video 117

Video Communications Strategy Product Launch 117

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used. Don’t let an eyewitness with a mobile phone destroy your organization when “it” hits the fan.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Stephen Waddington

JUNE 15, 2017

It’s a practical expression of Professor Anne Gregory’s work on the leadership role for public relations. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole.

Publicity 118

Publicity Corporate Reputation Community 118

Cision

NOVEMBER 30, 2016

Over time, I took on leadership roles with larger companies that combined my knowledge of storytelling with software product geekery — most recently as the global head of product marketing for Oracle’s Marketing Cloud business. So the fact that it gets the bronze in corporate budget competition is something CMOs must reevaluate.

Software 0

Software Media Leadership Journalism 0

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. Microsoft: Get on that). Two of my clients use it, so I don’t have to front the cost, which is also a bonus.

Tools 89

Tools Google LinkedIn Leadership 89

Prohibition

DECEMBER 19, 2022

Twitter Blue has relaunched after last month’s rollercoaster with a slight twist – users signing up on a mobile iOS device will have to pay $11 a month for the premium subscription while web users will pay the previous $8 a month for blue tick luxury. Step by step guide to create a corporate video for your marketing needs.

Instagram 62

Instagram LinkedIn Social Media Media 62

Stern + Associates

MARCH 3, 2023

That means identifying and explaining need – whether for a more sustainable economy, for more helpful technology or for a new approach to leadership – is key to our job. In our own work, we have clients who work in many areas of business and society where challenges abound.

Communications 109

Communications How To Banking Government 109

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

JUNE 11, 2019

Registration forms are a pain on a mobile device. More and more people are accessing information on mobile devices and filling out a registration form on a mobile device is hard – so visitors bounce. Pull out all the stops. Frictionless marketing – content earns more exposure if there are no friction points. landing pages).”.

B2B 125

B2B Mobile Content Marketing SEO 125

The Hoffman Agency

MARCH 6, 2024

to enter leadership roles. So while, in principle, businesses are happy to localize inclusivity efforts to cater to market nuances, employees are essentially left to mobilize and fend for themselves. These organizations aren’t just “inspiring inclusion” and adding to the corporate noise. They’re enacting it. No narcissism.

Handbook 36

Handbook Trade Shows Employee Local 36

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

AUGUST 17, 2015

This article will address the global falling trust in businesses and their representative CEOs, the implications of the growth of search engines as a trusted source of information and the growing importance of thought leader mobilization to compensate for the decrease in trust allotted to CEOs. Falling Trust in Business Structures.

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

MARCH 15, 2022

A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. It’s mobile-friendly too. In doing customer UX research, Truescope found a lot of corporate communications people gravitate toward an “inbox.”. You can add, remove or edit and re-order the sources.

Tools 161

Tools Media Software Analysis 161

Stephen Waddington

AUGUST 27, 2019

Rachel I’ll be an ambassador for the strategic leadership role PR plays and create board level advocates for PR. We’ll promote PR as an exciting career choice, open to all and bring PR industry awareness and education into schools to develop a professional community that better reflects our diverse and socially mobile society.

Government 113

Government Education Community Big Data 113

Bianchi Biz Blog

JANUARY 7, 2021

Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor City, and its executives recognize the huge revenue opportunity in the automotive mobility space. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker.

Agency 97

Agency Automotive Company Mobile 97

NewsWhip

SEPTEMBER 3, 2021

Whether it’s a shift in leadership, product innovations, or new ventures all together, they’ve gained the public and media’s attention in the process. However, Netflix noted that the initial focus will be on games for mobile devices. What’s in store for Big Tech? In recent months we’ve seen some notable changes among the tech giants.

Company 78

Company Publicity Google Government 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Most social networks are now mobile first. Almost 70% of Facebook time is spent on mobile. From day zero you can pursue a mobile first strategy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

OCTOBER 25, 2017

3 Ways to Maintain Control of Your Corporate Social Media. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video. Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network.

Financial 164

Financial Video Consumer Data 164

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value.

Social Media 52

Social Media Trends B2C Media 52

Ishmael's Corner

JUNE 2, 2015

I sympathize with our corporate brothers/sisters who juggle a fire hose of demands from varied stakeholders. If an agency can’t implement thought leadership for itself, it doesn’t bode well for its clients. Mobile-friendly: Buyers increasingly access information on mobile devices, which impacts the development of content.

Agency 60

Agency Real Estate Mobile LinkedIn 60

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. They act as a common, corporate language. It enables corporations to insert messages into the public conversation and has contributed to a breakdown of democratic process.

Industry 153

Industry Publicity Agency Community 153

Melissa Agnes

JULY 19, 2016

It’s no secret that social media and mobile technology have changed the landscape for crisis management. Live-streamed video footage comes with a certain amount of weight – especially when it’s produced by a seemingly innocent bystander or individual, rather than a corporation. Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100