Mark My Words

Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm. Not so long ago leaders and corporations could hide behind expensive public image campaigns. Unintended consequences are often the result when leaders communicate without a clear understanding of the media, the crowd and their own people.

Corporate email: Too much of too much

PR Daily

Corporate communicators sent 72% more emails in 2020 than they did in 2019, according to a new study by PoliteMail. Emails have become a part of our corporate experience, not necessarily our preference in the corporate experience.


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Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. The pendulum swung back, hard , to an old standby: corporate comms and its suits, process documents, strategy decks and employee memos. But that doesn’t mean corporate communications will go back to where things were in 2019.

4 tips to cut the corporate speak and connect

PR Daily

You can’t use corporate speak. They include Blacks United in Leadership and Development, a group that held several virtual gatherings with hundreds of employees after the police murder of George Floyd. Jargon and corporate speak are the antithesis of authenticity. “At

How can communicators expand diversity in their thought leadership efforts?

PR Daily

Thought leadership can be a powerful tool for PR pros to earn media coverage, strengthen their corporate reputation and establish themselves as trusted industry sources. When it comes to thought leadership in the media, what disparities are seen when it comes to race and identity.

6 top concerns for corporate communications leaders

PR Daily

What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams.

How to Create Compelling Thought Leadership Content — and How Your PR Staff Can Help

Glean.info Blog

Thought leadership is a widespread and often very effective PR strategy. When done well, thought leadership content establishes corporate executives as experts in their industries and as sources of worthy ideas. 14 Steps to Stellar Thought Leadership Content.

What it takes to make your corporate podcast shine

PR Daily

The post What it takes to make your corporate podcast shine appeared first on PR Daily. Content Marketing Leadership Communications PR Industry Storytelling Visual & Video Communications

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

Ragan launches The Crisis Leadership Board

PR Daily

Ragan Communications’ new Crisis Leadership Board is designed for executives and their teams who must respond swiftly and effectively when a critical event impacts their employees, customers and brand reputation. “How communicators handle crisis is the ultimate test of leadership.”

Thought Leadership Actually Requires Thought and Leadership

Sword and the Script

It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer.”. This is thought leadership at its finest – opening or changing minds, defining markets, and shaping reputations. But thought leadership is not something you can just toss over the wall to PR and hope it turns into coverage. Thought leadership it requires continuous thought and leadership.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation.

Why ‘thought leadership’ is a buzzword PR pros should retire

PR Daily

The term is meaningless without the true leadership behind it. All PR pros hate corporate jargon. We all hate using corporate jargon. In the case of the phrase “thought leadership,” though, it gets tricky. No matter how much you proclaim the happy end of “thought leadership” as meaningless jargon, thought leadership is an essential part of many communications plans. When used correctly, thought leadership is exactly what it says on the tin.

Why corporate communicators should abandon PowerPoint – and how to do it

PR Daily

However, if you’re a corporate communicator who’s facing time-sensitive productivity issues (and who isn’t?), RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ].

ESPN, Discovery Education, Ketchum among the winners in Corporate Social Responsibility awards

PR Daily

From campaigns around carbon neutrality and mental illness to road safety and transgender rights, this year’s winning organizations in PR Daily’s 2020 Corporate Social Responsibility Awards have a lot to take pride in.

Leadership tips with Ken Jacobs | On Top of PR podcast

Axia PR

Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

5 Thought Leadership Trends That Will Impact Your Strategy

B2B PR Sense

Thought leadership is a tested concept that works. So what should you know about thought leadership as it is today? Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Before we get into what trends could affect your thought leadership strategy, let's discuss the basics of thought leadership and why every brand should use it.

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Business bunk and other corporate ‘wisdom’ to ignore

PR Daily

The corporate world is rife with bad advice and wonky wisdom. The post Business bunk and other corporate ‘wisdom’ to ignore appeared first on PR Daily. Executive Communication Leadership Communications The Workplace Writing & Editing

10 tips to establish a consistent, captivating corporate tone of voice

PR Daily

Corporate communication is often vague and evasive. Make corporate communication something people are happy to receive and want to engage with. The post 10 tips to establish a consistent, captivating corporate tone of voice appeared first on PR Daily. Keep it simple. Be direct.

Is kind leadership an oxymoron?

PR in High Definition

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. The post Is kind leadership an oxymoron?

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.

This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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The Communications Leadership Council is earning high praise

PR Daily

Ragan’s Communications Leadership Council is the premier resource for senior corporate communicators looking to train their team, network with peers, and access industry research. As a director-level or above communicator, you’ll enjoy the following membership benefits: · Two all-expenses paid leadership retreats each year. · The post The Communications Leadership Council is earning high praise appeared first on PR Daily

Monday Roundup: Building Thought Leadership

Waxing UnLyrical

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). Btw, that photo was taken at a thought leadership panel discussion I participated in a few months ago, co-hosted by WWPR , ColorComm , and Johns Hopkins , all organizations I’m involved with in some capacity or other. So, how do you start building thought leadership in your organization?

3 PR leadership lessons from Dale Carnegie

PR Daily

shares tried-and-true lessons from his years of extremely successful leadership. Carnegie’s fundamental leadership traits will continue to ring true. ​[ RELATED: The ultimate conference for corporate communicators: Join us for CCC in Chicago, June 15-17. ]. In 1936, the world didn’t have computers. There were no tweets, pins or Facebook posts. Heck, the first chocolate chip cookie wasn’t even developed until 1938.

Understanding social media for B2B and corporate companies


When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Twitter and LinkedIn are no different, and, for corporate brands, this presents tremendous opportunities to join in the conversation, grow share of voice, build a reputation and establish meaningful and valuable relationships.

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Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. While I have great respect for corporate counsel, lawyers tend to be far too quick to recommend a non-apology, when that’s really just the right thing to do. This is true of messaging, positioning, press releases and corporate apologies.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Amber Allman, vice president of corporate communications and events for Gannett | USA TODAY NETWORK, shares a few tips to make sure your corporate content sings—no matter what you’re writing about: 1. For a corporate audience, communicators should know where their employees most prefer to receive content.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Corporate communications departments are taking more work in-house. Last summer, Washington Post Pulitzer-prize-winning columnist Steven Pearlstein lamented about the “ sorry state of corporate media relations ” after a major company declined to produce an executive for an interview for what he described as an easy story. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends.

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Uber’s chief: ‘I need leadership help’

PR Daily

In it, he admitted he needs help with leadership, and said he must “grow up”: By now I’m sure you’ve seen the video where I treated an Uber driver disrespectfully. This is the first time I’ve been willing to admit that I need leadership help and I intend to get it. Few of these companies want to hear about, or do, the socioeconomic corporate work that would solidify their long-term survival. Has Uber’s PR nightmare reached its apex?

Why a Corporate Blog is Crucial to Any Thought Leadership Plan

RH Strategic

But there’s another key pillar in any thought-leadership strategy that is often forgotten: blogging. Establishing a successful, corporate blog has myriad advantages; here are three to consider: It’s a. The post Why a Corporate Blog is Crucial to Any Thought Leadership Plan appeared first on RH Strategic. Connecting with reporters and analysts or landing a speaking opportunity at a top-level industry event are great ways to position your company as a thought leader.

Looking at Leadership Today: Amy Lyons, SHIFT President

Shift Communications

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. I have always found PR to be an industry that’s very supportive of women in management and leadership roles – I had a number of female role models when I started out, which certainly helped.

4 Corporate Communications Lessons From Hurricane Harvey


As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. In corporate settings, outside crisis management experts can use their mental and physical distance from a crisis to see it clearly. Before you face your own corporate crisis, draw lessons from Houston’s response to help weather the storm and return to normal.

Professor Marketing 101: How to Boost Your Thought Leadership Strategy

Stern + Associates

As a thought leader, corporate decision makers, policymakers and media institutions depend on your research to support changes and ideas happening in the world. You’re called upon for two reasons: The post Professor Marketing 101: How to Boost Your Thought Leadership Strategy appeared first on Stern Strategy Group. Brand Strategy Thought Leadership Brand Reputation Conferences networking Social Media Thought leadership strategy Websites

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator. One of a corporate communicator’s most important partners is the chief executive. When I was working on the corporate side, these were always the first people I sought out. Not just the issues leadership sees.

5 elements of stakeholder-centric leadership that lead to stronger financial performance

Agility PR Solutions

At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. The post 5 elements of stakeholder-centric leadership that lead to stronger financial performance appeared first on Agility PR Solutions.

New strategies for actionable thought leadership at B2B organizations

Agility PR Solutions

In today’s competitive marketplace, companies need to sharpen their message to stand out from the crowd and create a corporate differential. Thought leadership brings a fresh, insightful perspective to a common problem or can anticipate emerging trends with an authoritative voice. The post New strategies for actionable thought leadership at B2B organizations appeared first on Agility PR Solutions.