Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Wadds Inc.

MAY 26, 2024

report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation. It asked us to investigate the role of corporate communications in helping companies manage social and political polarisation. A new Wadds Inc.

Corporate 58

Corporate Communications Case Study Study 58

Agility PR Solutions

NOVEMBER 22, 2021

Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. The post Kind leadership becoming a key driver of innovation—and competitive advantage for business appeared first on Agility PR Solutions.

Leadership 148

Leadership Corporate Measurement Trends 148

Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 301

Blogging Report Pitching Journalism 301

Agility PR Solutions

SEPTEMBER 7, 2023

As the corporate landscape prepares for its AI-powered future, a new research report from Leadership Dynamics, an analytics and evaluation platform owned by leadership insights firm The LCap Group, offers a look into the likely future of the C-suite, spotlighting the pivotal role of AI-driven leadership in the evolving world of business.

Leadership 96

Leadership Analytics Corporate Groups 96

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Landis PR

NOVEMBER 15, 2021

Thought leadership is more than just “blowing your own horn.” Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? An active thought leadership program needs a content calendar that is eminently doable. Photo courtesy of Unsplash.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Those blogs probably drive organic traffic to their corporate sites (a huge goal, I’m sure).

Blogging 109

Blogging Corporate Survey Interviews 109

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Corporate communicators should develop clear, consistent messaging that aligns with the company's values and purpose.

Corporate 52

Corporate Communications Crisis Reputation 52

PRSay

MAY 3, 2023

Factors that influence corporate reputation are more complex and varied today than even five years ago. Communicators and investors agree that customer surveys are an important way to measure corporate reputation, the report finds. According to the study, business performance remains a significant factor in corporate reputation.

Reputation 129

Reputation Corporate Report Employee 129

ImPRessions - Crenshaw Communications

APRIL 18, 2018

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. The panelists agreed that most corporations need to build trust by conducting themselves with transparency, honesty, and finesse.

Corporate 213

Corporate Ethics Apparel Journalism 213

Agility PR Solutions

NOVEMBER 3, 2022

While boards are prioritizing sustainability, there is much room for improvement—and getting the right composition, culture, mindset and skills are key for driving ESG agendas, asserts a new report from leadership advisory firm Egon Zehnder.

Corporate 91

Corporate Leadership Study Report 91

Reputation Us

FEBRUARY 21, 2023

But content also includes your press releases, corporate communications and annual report. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Doctor Spin

MARCH 23, 2023

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

Leadership 52

Leadership Training Employee Media Training 52

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. Why Is It Hard to Compete on Thought Leadership? appeared first on Stern Strategy Group.

Leadership 62

Leadership Conference Data Report 62

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Thought leadership Establishing a brand as a thought leader and industry expert can elevate a wellness communications strategy.

Corporate 78

Corporate Industry Communications Ethics 78

Institute for Public Relations

JANUARY 24, 2023

Korn Ferry explored how corporate leaders in the Asia-Pacific (APAC) have evolved during the COVID-19 crisis. Interviews were conducted with over 70 CEOs from across the APAC region from Sept. 2021 – July 2022. Key Findings:1.)

Leadership 64

Leadership Interviews Crisis Corporate 64

ImPRessions - Crenshaw Communications

MAY 1, 2024

Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. In an age where the country’s best-selling beer can see its market leadership evaporate over an influencer promotion, it’s hard to stick your neck out.

Leadership 203

Leadership Corporate Study Survey 203

PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”.

Corporate 112

Corporate Report Survey Employee 112

Institute for Public Relations

FEBRUARY 15, 2023

Corporate social advocacy (CSA) has become a focal topic for public relations scholars and practitioners. CSA tends to attract much greater attention and visibility from the media and the publics due to its controversial nature than the more common corporate social responsibility (CSR) activity.

Employee 52

Employee Leadership Corporate Publicity 52

PRSay

MAY 18, 2022

Whitehouse, founder and managing partner of Copperfield Advisory , a New York-based boutique consulting firm for brand reputation, was a guest speaker for PRSA Storytellers on May 11, “Lessons From Political Communications for Corporate Comms Professionals.”.

Corporate 157

Corporate Communications Storytelling Government 157

Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. The company had achieved a true thought leadership status. This is very hard to achieve for many companies, not because it’s hard , but because the corporate culture just can’t get out of its own way.

B2B 105

B2B Leadership Marketing Blogging 105

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance. According to Paul Argenti, a professor of corporate communication at Dartmouth College, such visibility can be a critical component of effective strategy execution.

Corporate 182

Corporate Analysis Reputation Trends 182

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Landis PR

AUGUST 22, 2023

I’m very proud to share that for the fourth year in a row, San Francisco Business Times has named Landis Communications one of the top 100 Bay Area corporations for overall corporate giving in 2022. Giving back, whether it be a monetary contribution or an act of service, is crucial to achieving a better tomorrow.

Corporate 52

Corporate Examples Groups Community 52

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. But social advocacy works best when it grows out of existing corporate values and the strategies and tactics that communicate them.

Corporate 149

Corporate Policies Privacy Construction 149

Mark My Words

MAY 20, 2020

Leadership once associated and celebrated for being able to create order from chaos, will now be applauded for thriving in it, with policies, that back in February would have seemed unworkable, now the norm. Not so long ago leaders and corporations could hide behind expensive public image campaigns.

Leadership 60

Leadership Policies Corporate Social Media 60

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. The post Running Corporate Communications and Social Media appeared first on wiredPRworks. wiredPRworks.

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

OCTOBER 10, 2017

But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. Big business is in a position to offer a form of civic and social leadership that is very scare in our government or other institutions. This is Big Business with a capital “B.”.

Corporate 159

Corporate Trends Banking Healthcare 159

Institute for Public Relations

JUNE 10, 2023

A census-level analysis of board directors from 92 … Continue reading How Diverse are Corporate Boards? The report identified changes in the number of board seats held by individuals in underrepresented racial and ethnic groups between 2020 and 2022.

Corporate 52

Corporate Analysis Groups Company 52

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

MARCH 8, 2022

What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? The sense I’m trying to convey here is whether or not the vendor – and its leadership – are out in the market listening to PR people. Corporate outlook. Here are some characteristics worth considering: 1. Approachability.

Software 81

Software Corporate Publicity Technology 81

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Agility PR Solutions

FEBRUARY 3, 2020

At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of all their stakeholders, not just investors.

Financial 78

Financial Leadership Corporate Study 78

Stern + Associates

JULY 3, 2024

Creating thought leadership isn’t just about website content; it’s about fostering a culture where sharing expertise is integral to a company’s identity and its efforts to standout and grow. Collect and Share Success Stories: Regularly collect success stories, reflecting the impact of thought leadership promotion.

How To 93

How To Leadership Knowledge Base Internal 93

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Executive Thought Leadership. Messaging & Positioning.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 152

SEO Corporate Blogging Storytelling 152