Bianchi Biz Blog

MARCH 7, 2024

We are pleased to share the next post in a series of in-depth profiles of a key international market written by one of our PRGN partners. This sector’s growth is complemented by robust capital markets and a surging real estate industry, alongside advancements in renewable energy technologies and the burgeoning natural gas market.

Print 105

Print Marketing Real Estate Automotive 105

Wadds Inc.

APRIL 26, 2023

The consumer slowdown started early in 2022, impacted by the cost of living crisis, energy costs and Brexit. Technology and media layoffs and a slowdown in private equity funding are also having an impact. This is inevitably impacting business and consumer confidence. We knew it was coming, but the whiplash is no less acute.

Agency 98

Agency Publicity Marketing Banking 98

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. Create a Hub.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More internal comms. More internal comms. Old and new tasks.

Communications 126

Communications Crisis Internal International 126

Stern + Associates

DECEMBER 19, 2022

Why do organizations spend so much money trying to get things done with technology but fail so often? While the most recognizable platform businesses like YouTube and LinkedIn are consumer-focused, through his current research with the MIT Initiative on the Digital Economy , Parker says a shift is coming.

System 62

System Technology Engineering Data 62

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

ImPRessions - Crenshaw Communications

JULY 15, 2020

For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.” ” Content, content, and more content. Early on I tweeted something negative about working from home. True enough. Renew relationships.

Reputation 221

Reputation How To SEO Guidelines 221

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability. LinkedIn images. Brand humanization. B2B platforms.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

OCTOBER 11, 2021

There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. .

Local 98

Local Newspapers Sports Video 98

Deirdre Breakenridge

SEPTEMBER 3, 2014

However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. Yellowdig is an internal collaboration tool. Google has a lot of research to share with you. I discovered.

Communications 383

Communications Tools Google Resources 383

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Bank, Capital One and TD Bank discover ways to motivate consumers to act. Connect with Chris McGuire on LinkedIn. Barbara Rozgonyi on LinkedIn. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. Cision releases internal DE&I report.

Software 85

Software Pitching Internal International 85

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. Is this a rebrand?

Software 159

Software Tools Print Technology 159

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Include internal links to other relevant pages on your website to guide users to more valuable content. You can connect with him on Twitter or LinkedIn.

Engineering 100

Engineering Writing Mobile SEO 100

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Mobile Automotive Transportation 57

ImPRessions - Crenshaw Communications

DECEMBER 6, 2018

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. For an influencer marketing investment to pay off, there must be a line between the influencer’s content and an actual behavior by the target consumers.

Fashion 180

Fashion Instagram Measurement YouTube 180

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. I attended the 2018 PRSA International Conference in Austin, Texas, and it was one of the best conferences I’ve ever attended. I expanded my network with people’s stories, shared experiences and real connections, not simply names, titles and LinkedIn.

Nonprofit 118

Nonprofit Conference Study Retail 118

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. Critical Mention adds “cast & crew” TV data.

Pitching 89

Pitching Report Software Survey 89

PRSay

MAY 12, 2023

The average American consumes nearly 13 hours of media each day, according to 2022 industry research firm Insider Intelligence. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Daycare sends a note that tomorrow is pajama day. Show don’t tell.

Employee 150

Employee Communications Storytelling Corporate 150

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Whether for a brand or an individual, most good PR people spend their time helping internal or external clients create a positive perception among key audiences or building a specific kind of reputation in the marketplace. One foundation of a good public relations campaign is reputation management. Understand SEO basics.

Reputation 185

Reputation SEO Web Community 185

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. While these channels are important and highly used, it’s more important for you to keep an eye on your specific audience – their use of technology, conversation patterns, media consumption, etc.

Employee 120

Employee Storytelling Content Marketing Leadership 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than malicious code and probably raised at least as much grief. It also offers some learnings for communicators. Fix the problem.

How To 120

How To Reputation LinkedIn Software 120

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. There’s a tool for that The market for technology in marketing and public relations is exploding. Google+ will close to consumers on 2 April.

Tools 69

Tools Insurance Insurance Handbook 69

Cision

OCTOBER 2, 2017

While many people who identify as Hispanic in the United States receive their news in English, that trend may be due to a lack of Spanish translations rather than a desire to consume news in English. Priyanka Ninan is a UCLA senior and an intern at PR Newswire, where she works as a part of the product management team.

Community 225

Community Pinterest Mobile Television 225

Mindful Marketing

NOVEMBER 16, 2019

” The Vatican suggests the device serves as “a meeting point between technology and spirituality” that “unites daily life and prayer,” helps one “ pray deeply ,” and unites people around the challenges that confront humanity and the mission of the Church.

Print 71

Print Technology LinkedIn Mobile 71

The Hoffman Agency

OCTOBER 25, 2019

Connect with Melissa on LinkedIn and Twitter. Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. Connect with Mike on LinkedIn and Twitter ! Hannah began her PR journey as a public relations intern. Connect with Hannah on LinkedIn. AE at Ogilvy.

Agency 28

Agency LinkedIn B2B B2C 28

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. This new technology enables 24/7 availability. LinkedIn images. Brand humanization. B2B platforms.

Social Media 61

Social Media Trends Media Instagram 61

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Cision

NOVEMBER 16, 2015

Reassess technology. In case you missed it, technology changes at a pretty rapid pace — particularly communication platforms such as social media channels. Ignoring the way that these different types of technology change could make your marketing or communication plans far less effective.

Measurement 120

Measurement Resources Technology Examples 120

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! 7 as the first Keynote Speaker.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> LinkedIn, YouTube and Instagram all ranked in the top three social networks by weighted average. PR technology. That is, yes.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Sword and the Script

DECEMBER 10, 2019

New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Snapchat (which resulted in 1.4

B2B 120

B2B B2C Facebook Storytelling 120

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Stephen Waddington

JANUARY 27, 2019

Community based learning and the application of technology in learning were strong themes. BETT had an international feel with a notable rise in exhibitors from Asia. It provides data and insights about the content that people are consuming around the internet. There’s a learning and development theme to my letter this week. ??

Handbook 60

Handbook Instagram Government Community 60