PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. For B2B companies, this presents a massive PR opportunity. Data-driven coverage can establish a brand as a category expert or leader. These audiences look for category insight and find… you!

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. When a friend complained that a certain large coffee company has forced mom-and-pops out of business, I hurried to set him straight about how (former client) Starbucks actually grew the specialty coffee category for everyone.

Agency 140

Agency Enterprise Energy Retail 140

Bianchi Biz Blog

OCTOBER 28, 2021

But early indication looks to be positive, especially for automotive and mobility companies. The audited data from the virtual CES2021 show offered a number of data points that may be helpful to the automotive and mobility technology companies who plan to leverage PR at CES2022. CES continues to generate a TON of news.

Data 75

Data Automotive Transportation Mobile 75

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market.

Software 156

Software Tools Print Technology 156

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. A press release is an official statement or proclamation announcing news that provides relevant information to the media.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point? PR tech mentions.

SEO 135

SEO Content Marketing Marketing Software 135

Bianchi Biz Blog

OCTOBER 19, 2023

The show is on track to surpass CES 2023 exhibit space, with global companies debuting innovation that will solve our most pressing global challenges,” said Gary Shapiro, president and CEO at Consumer Technology Association (CTA). “… CES 2024 will shine a light on tech innovation that will change our world for the better.”

Automotive 87

Automotive Mobile Software Technology 87

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. They can also be used as a platform for the largest company announcements. Product Launch.

Company 222

Company Trade Shows How To Product Launch 222

Stephen Waddington

MAY 16, 2017

Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Influencers rival traditional media in almost every category apart from mainstream news as a powerful intermediary for engaging with publics. Media relations is making way for influencer relations.

Publicity 119

Publicity Customer Service Community Internal 119

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Users claimed it was Miami airport and news outlets started picking it up and amplifying the narrative. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Users claimed it was Miami airport and news outlets started picking it up and amplifying the narrative. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Bianchi Biz Blog

SEPTEMBER 26, 2022

I moderate panels and fireside chats for Reuters Automotive Events, and I am on the board of Women in Automotive, I serve on the Steering Committee and as a juror for the World Car Awards and am on the board of the International Motor Press Association. It was a thrill to land a story like that, but the nature of news can lead to burnout.

Meeting 74

Meeting Automotive Media Journalism 74

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Many companies turned off their marketing in March when the pandemic hit our shores. It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen.

Marketing 169

Marketing Employee Content Marketing Training 169

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. based reporters said, “fake news is making readers more skeptical than ever about what they read and see.”. Below are a few of the statistics that stood out to me in reviewing the report.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Next, where do you get pop culture news? Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

NOVEMBER 6, 2018

So, the company took to the idea of creating a documentary called the “The Defender” that flipped this on its head. While there are some voices belonging to the company in the documentary, there is no selling. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry. execute them?

B2B 65

B2B Creativity Film Trade Shows 65

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So If you are told to just show the “good news” you have crossed to the dark side.

Measurement 52

Measurement How To System Comparison 52

Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). AirPR has changed its name to Onclusive, which is “derived from the words ‘conclusive’ and ‘inclusive’”, according to a company press release. Onclusive is developing new ways to measure PR including attribution.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

DECEMBER 5, 2017

Most senior marketing leaders have battle enough to prove the value of marketing , let alone a new and higher standard of generating awareness and leads – and also profiting from the activity. In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.”

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Ethical Voices

JULY 25, 2022

And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. It’s a combination of many things, and they can come both internally and externally. Are you the only solution in this category?

Ethics 81

Ethics Training Real Estate Agency 81

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Any successful PR person knows how vital it is to be on top of “what’s hot and what’s not,” and life in a 24/7 news cycle means that list changes and morphs on a dime. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. Let’s get started.

Airlines 120

Airlines Exercises Fashion Print 120

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

Buzzstream

MAY 25, 2021

Personally, I found this somewhat surprising because generally, you see very few examples of this format shared by the SEO community at conferences, in case studies or on Twitter. They will certainly work well if you need to jump onto a piece of breaking news and publish something quickly or if you want to execute an idea very simply.

Infographics 160

Infographics Data Blogging Mobile 160

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. New York and Miami. chili peppers.

Insurance 74

Insurance Insurance Interviews Marketing 74

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So that's how I decided to quit journalism and start my own company. I mean, at the age of 40, I started a new business.

B2B 52

B2B Communications Media Newspapers 52

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference.

Social Media 40

Social Media Media Storytelling Local 40

ZudePR

JUNE 6, 2016

I read a lot every day – mostly, because I compile a weekly marketing digest of all the vital marketing news of the week and publish it at Traffic Generation Café (almost) every Saturday. Since I don't control the news (wouldn't that be nice.), She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. Stuart is an international PR adviser, speaker, trainer, and blogger. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

SEPTEMBER 27, 2010

I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. We were mentioned in the New York Times. We were written about by bloggers and news sites. Goats, not sheep. Huh, that last sentence might actually be true.

Wireless 74

Wireless Twitter Writing Measurement 74

Waxing UnLyrical

JANUARY 27, 2011

The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company. Maybe this particular blogger had experienced something unpleasant internally as the result of previously accepting a comp trip. IMHO, its not.

Pitching 111

Pitching Facebook Interviews Twitter 111

Waxing UnLyrical

SEPTEMBER 14, 2010

Today, a regional story can be seen by international audiences. Today, your news release can reach audiences you never expected it see in the past. Notice before I said news release and not press release. Notice before I said news release and not press release. Absolutely not. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

APRIL 19, 2018

Internal and External Communication and Collaboration. Zoom : Zoom video conference allows you to have video conferences with anyone from around the world. Skype : Similar to Zoom, this video/phone conferencing platform allows free video conference one-to-one and free unlimited audio conferences for groups.

Nonprofit 76

Nonprofit Tools Marketing Skype 76