ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Imagine you’re at a session at an industry conference.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Photo credit: Unsplash.

Corporate 74

Corporate Communications Survey Employee 74

Deirdre Breakenridge

SEPTEMBER 4, 2018

I never thought that I would find writing articles about window film both challenging and enjoyable. Her position within FPRA meant that I had the opportunity to help coordinate FPRA’s 80th Annual Conference. Coming from a student perspective, it was amazing to see all the projects and hours of work play out over the 3-day conference.

Publicity 150

Publicity Conference Film Advertising 150

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. But it takes time and commitment to identify an actionable noble cause, establish a voice and gather fans,” write Debbie Wetherhead and Mandy Roth for PRSA. Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

MaccaPR

MAY 23, 2016

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. See this post for tips on writing stellar executive bylines. Become a constant at conferences. Speaking at events and conferences is another excellent way for PR teams to build executive visibility.

Conference 160

Conference Leadership LinkedIn Social Media 160

Critical Mention

OCTOBER 25, 2021

The second season ended in thrilling fashion, with Kendall Roy, Logan’s son, double-crossing his father in a shocking press conference where he was supposed to take the fall for a company scandal, but instead implicated his father in the scandal and a host of cover-ups and illegal activity.

Media 162

Media Fashion Television Radio 162

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Afterwards, you can use social media techniques to share your earnings message.

Examples 52

Examples Company Financial Brand 52

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Write the book on it. Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196

Brand Branding Reddit B2B 196

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. Major Conferences. It is also vital to our own career satisfaction. Collaborate.

Conference 80

Conference Reddit Local Course 80

PRSay

SEPTEMBER 20, 2019

PoliteMail was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Fortunately, your corporate communications team can kindle that love. A report published by LinkedIn and Imperative writes, “…companies are seeing that purpose-oriented employees are more productive and successful.”

Internal 138

Internal International Communications Strategy 138

Bianchi Biz Blog

JUNE 16, 2022

As of this writing, NAIDAS is on track to have more than 100 sponsors and partners from the global automaker, auto supplier and start-up ranks. Ride and drive demonstrations for existing show sponsors start at $12,500, with new show partner fees for the ride and drive set at $25,000.

Technology 86

Technology Automotive Mobile Conference 86

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? It was five and a half hours before a news conference was held. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Within minutes he posted a video to the web. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. Kendall Roy has left the press conference and is being driven somewhere to evade the media scrum. Draft an alternative corporate manifesto. I also like the show because of its strong focus on PR. Just Like the O.J.

Pitching 156

Pitching Conference Enterprise Course 156

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Transportation 201

Transportation Print Conference Technology 201

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

JANUARY 26, 2023

Citigroup Delivers Keynote at Industry Event Speaking engagements are a favorite way to deliver thought leadership narratives at industry events or conferences. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Create content. Where does their work end and yours begin?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Flack's Revenge

NOVEMBER 29, 2021

There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. Kendall Roy has left the press conference and is being driven somewhere to evade the media scrum. Draft an alternative corporate manifesto. I also like the show because of its strong focus on PR. Just Like the O.J.

Pitching 156

Pitching Conference Enterprise Course 156

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Presspage

JUNE 12, 2018

First, us traditional PR pros at branded companies pitched stories to journalists so that they could have sources and information to write their stories. Write About More Than Your Products While the content of your press room will cover topics close to your brand, there’s not always the need to mention your products, if at all.

Brand 92

Brand Branding How To Writing 92

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With public platforms, succeeding in a pay-to-play world mostly means advance planning.

Advertising 52

Advertising Advertising Ethics Conference 52

Sword and the Script

JUNE 13, 2023

Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. Attend conferences. This company makes the key cards that many corporations use to give employees office access. Research, read, be active in the respective community and write compelling pitches. PR needs to do that too.

Journalism 127

Journalism Media Relations Report Media 127

Maxim Behar

FEBRUARY 20, 2024

My advice: if you know how to write it, tweet it. Other classic PR instruments include press conferences, media meetings, business brunches, and business conferences. Perhaps it will be understood in English in most places, but you must still translate it into the local language because of corporate rules.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

APRIL 14, 2015

Conferences, seminars and other events raise brand awareness, leads and sales, and often improve customer loyalty. When it comes to social media correspondents, brands need more than someone with traditional reporting and writing skills. Correspondents should not be corporate mouthpieces. Know the skills. Be strategic.

B2C 120

B2C Social Media Resources Content Marketing 120

Critical Mention

AUGUST 20, 2020

Even though many public meetings, events and conferences have been canceled, communication is still evolving. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR. SCHEDULE A DEMO.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Mindful Marketing

JULY 16, 2022

” “Corporate culture will be developed one way or another. In a work meeting, I may look around the conference room table and decide to close my laptop if I see that others have closed theirs. ” Witzel acknowledges that fixing a corrupt corporate culture is a far-from-easy, long-term proposition.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Contently - Strategy

NOVEMBER 3, 2021

The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. Fact-checking becomes even more important when you’re writing about sensitive topics. ” In a rapidly evolving digital media landscape , reader trust is precious.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

OCTOBER 5, 2021

Some examples of events investor relations teams might host include investor conferences, non-deal roadshows, virtual bus tours, reverse roadshows and one-on-one meetings. That’s the unique positioning the company is taking – that it’s the only solution provider that supports those three areas.

Software 154

Software Tools Print Technology 154

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> It might even be a good idea to seed this with peers and build consensus before suggesting it in a team meeting (this is the secret to winning in corporate politics). This sort of thing isn’t an anomaly.

Marketing 86

Marketing Guidelines Social Media Conference 86

Melissa Agnes

AUGUST 14, 2014

Last week I had the pleasure of attending the 2014 AEJMC conference , which took place in my hometown of Montreal. For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. There seems to be a bridge missing between the two.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. But just 2% said “always.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Waxing UnLyrical

AUGUST 8, 2014

A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference. Now I’m here in Key Biscayne (Miami), speaking at and soaking in the wonder that is #C2Miami – the first-ever conference produced by ColorComm (I’m a proud board member of the DC chapter).

Conference 95

Conference Energy Meeting Twitter 95

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace.

Tourism 120

Tourism Travel Conference Crisis 120