Deirdre Breakenridge

SEPTEMBER 4, 2018

I never thought that I would find writing articles about window film both challenging and enjoyable. Her position within FPRA meant that I had the opportunity to help coordinate FPRA’s 80th Annual Conference. Coming from a student perspective, it was amazing to see all the projects and hours of work play out over the 3-day conference.

Publicity 150

Publicity Conference Film Advertising 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Write the book on it. Put on a conference or panel event. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196

Brand Branding Reddit B2B 196

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Putting More Thought Into Practice: Thought Leadership Lessons to Build On. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

Conference 40

Conference Internal International Leadership 40

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. By Anne Gregory, PhD, FCIPR. It allows thinking to mature as consciously and unconsciously we reflect and internalise what has happened.

Leadership 111

Leadership Publicity Government Journalism 111

Sword and the Script

MAY 29, 2018

Of the 155 respondents, more than 120 took the time to write in answers this post is designed to share some of them that stood out. It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 1) “That one tactic isn’t king.

Corporate 75

Corporate Communications Survey Employee 75

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? It was five and a half hours before a news conference was held. Thirdly, spend time on a clear sunny day writing the bones of the news releases you will need. Within minutes he posted a video to the web. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

Maxim Behar

MAY 16, 2024

You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago. We've talked to over a hundred journalists in the last few months; we need to invite them all again and explain this corporate decision. So that's it! No way, gentleman!". WE must do it now.

Hotels 64

Hotels Corporate Transportation Meeting 64

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like business books can serve as a strong visibility platform and a route to new opportunities like conference speaking gigs and contributor positions. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand. Packaging a differentiator.

Case Study 178

Case Study SEO Film Video 178

Journalistics

SEPTEMBER 13, 2021

Despite denials and indignation from journalists, money does talk at many prints, electronic, and online media sources; often in direct relation to the financial health and business prospects of its corporate owners. With the media, succeeding in a pay-to-play world means two things.

Advertising 52

Advertising Advertising Ethics Conference 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment. Faculty talk trends and current events.

Communications 120

Communications Case Study Training Reputation 120

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

OCTOBER 23, 2017

Over the last week, I’ve had three separate, but distinct, experiences: I listened to #HeForShe founder, Elizabeth Nyamayaro (who was outstanding, by the way), talk about the constant struggle women experience as they seek out leadership positions at corporations, agencies and other organizations across the world at MIMA Summit.

Leadership 84

Leadership Newspapers Corporate Agency 84

Sword and the Script

AUGUST 25, 2020

PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> That’s what military leadership is – action in the absence of orders. For example, if two divisions are headed to the same conference, you don’t need two press releases. Give our services a try.

Marketing 86

Marketing Guidelines Social Media Conference 86

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. Then at an IBM conference in Florida, I met Ross Mayfield (now the CEO of Pingpad), who turned me onto the great world of social computing.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing.

Skype 147

Skype Agency Meeting Software 147

Contently - Strategy

NOVEMBER 3, 2021

The more reliable and high-quality [the content] is for readers, the more it confers trust in and value of the brand behind it,” Dimond said. Fact-checking becomes even more important when you’re writing about sensitive topics. ” In a rapidly evolving digital media landscape , reader trust is precious.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Mindful Marketing

JULY 16, 2022

” “Corporate culture will be developed one way or another. It’s that last way that makes all of us moral leaders, regardless of any formal leadership title. In a work meeting, I may look around the conference room table and decide to close my laptop if I see that others have closed theirs. the list goes on.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

PRSay

DECEMBER 19, 2018

There was Papa John’s apology and subsequent corporate shakeup after founder John Schnatter uttered a racial slur on a conference call. in an article for Strategies & Tactics about how corporate leaders can effectively atone for their mistakes. ” Office life. ” Tech trends.

Trends 110

Trends Crisis Corporate Leadership 110

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. But just 2% said “always.”.

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Not long after that I started this blog and began writing. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 6) Thought Leadership Actually Requires Thought and Leadership.

Blogging 73

Blogging B2B Content Marketing Trade Shows 73

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. An assignment in her PR Writing class turned her into an advocate for public policy change.

Sports 0

Sports Leadership Internal International 0

Deirdre Breakenridge

JANUARY 7, 2016

Content is playing an increasingly important part in PR, marketing and corporate communications, and a lot of our customers ask us what kind of content they should create, and how they can do more with what they already have (multimedia, news releases, blog posts, etc.) Is it brand awareness, thought-leadership, lead generation, etc.?

Survey 90

Survey Marketing Content Marketing Measurement 90

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So Chances are you need data in specific buckets – i.e. corporate, product, customer service etc.

Measurement 52

Measurement How To System Comparison 52

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? It is very important to know how to change the leadership and how to bring new elements. Maxim: It came naturally. Nowadays, the media disappeared.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR in High Definition

FEBRUARY 17, 2017

Video communications is, and will continue to be, a huge part of our communications future – we’ve been writing about it since 2010 after all! Equally though, it’s important not to be too scripted – no-one wants to listen to a robot rattle off corporate messaging, so keep it as conversational as is appropriate. Take a look below.

Video 48

Video Film Interviews Retail 48

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? Sure these folks can all write. Eventually, it became a soul-crushing parade of windowless conference rooms and personal sacrifice. Alexis WalsKo.

Travel 48

Travel Exercises Corporate Internal 48

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Branded content (I know this because I frequently write said branded content for a major B2B media brand). In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing.

Internal 43

Internal International YouTube Nonprofit 43

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 177

Survey Marketing B2B Study 177

ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. RICHARD ETCHISON, CONFERENCES & AWARDS MANAGER. Executives like these truly put the “leader” in thought leadership! I’m thankful to work in a place with an open work environment.

Conference 156

Conference Employee Retail Trends 156

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows.

Trade Shows 85

Trade Shows B2B Conference Marketing 85

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Q: The 2018 PRSA conference is coming up in October in Austin.

Interviews 79

Interviews Ethics Conference Leadership 79

Maxim Behar

JANUARY 31, 2024

And part of this enormous change globally undoubtedly was Maxim Behar, Bulgarian born entrepreneur who often characterize himself as “citizen of the world” and spends his time mostly in the airplanes, hotels and conference rooms speaking at Summits and Forums. In 1994, he laid the foundation for M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Together we can recognize and celebrate some of the wonderful and successful women in public relations.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

NOVEMBER 29, 2022

Between the books, the training, the blogs, the surveys, the webinars, and the content marketing conferences this number is bound to get better with time, yes? The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” A paltry 40% of respondents have a documented content marketing strategy.

Content Marketing 124

Content Marketing B2B Marketing eBook 124