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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

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Majority of Communicators Are Regularly Using AI in Their Work, Study Finds

PRSay

Marketing and communications professionals have been embracing and experimenting with artificial intelligence to generate content, a new survey by The Conference Board and Ragan Communications finds. He urges communicators to “focus on those places where our human genius is augmented by the power of machines.”

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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. Most of this happened in the U.S.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. The answers are starting to feel repetitive and formulaic.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. Attendees at the Health Academy conference had the chance to engage with a panel discussion led by three influential health care reporters, Kimberly Leonard from U.S.

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Tips for Getting your Tech News Covered in China

Flack's Revenge

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

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