PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

Sword and the Script

JANUARY 3, 2023

PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public. PR can also involve managing events, speaking at conferences, and developing social media campaigns. This is reflective of a traditional view of public relations.

Interviews 106

Interviews Publicity Technology Social Media 106

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. The sign had information about a conference that was being hosted by public relations directors who worked for various teams in the National Football League (NFL).

Conference 60

Conference Education Public Affairs Television 60

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. But that’s perhaps because that’s what I do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. It also has huge potential in corporate communications in practice areas such as investor relations where a company can ‘take’ investors and analysts to a remote site or location to see and experience it.

Publicity 60

Publicity How To Crisis Communications Crisis 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. Think outside the conference tick-box of topics and speakers. By Mike Spear.

Communications 40

Communications Conference Government Policies 40