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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 118
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Creative Brand Events for Spring

5W PR

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Companies can host such events at botanical gardens or outdoors, providing live music, refreshments and photo ops. Outdoor Fitness Classes Spring is an ideal season for outdoor activities.

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What Peak Movie and TV Season Can Teach You About Public Relations

PRSay

As a PR pro, your goal is to drive great results for your company or client. A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. So what does that have to do with movies and TV shows?

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Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. After the infamous horror film “IT” was remade in 2017, Warner Bros.

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Best PR Stunts, Fails and Learnings of 2023 – Part One

Landis PR

Cruise is one of the autonomous vehicle companies doing live testing on the streets of San Francisco for the last several years. Photo courtesy of Pixabay The key error Cruise made was not being transparent with the public nor with state and local transportation officials about how and why these incidents happened.

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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Event planning companies. Technology companies. Government agencies.