article thumbnail

Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

Film 127
article thumbnail

5 Tips for Producing Video Content During Social Distancing

PRSay

Speak about what is happening locally, while remembering what we are going through as a country. If you claim to support your local community, then raise money and awareness for a local cause. If you are filming at home or in an office, then make sure that the area is neat and tidy. Photo credit: vanilla bear films.

Video 202
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creative Brand Events for Spring

5W PR

Companies can leverage this by partnering with local fitness studios and trainers to conduct classes in open-air spaces. Ideas include holding a sustainable clothing brand fashion show, showcasing eco-friendly products or partnering with a local thrift store or vintage shop for a curated pop-up shop of sustainable finds.

article thumbnail

Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

One that immediately caught our eye when we expanded our scope for September was Apple, for a number of reasons, but primarily through its campaign with Olivia Rodrigo, with whom they partnered for the filming of the music video for her ‘get him back!’

Reddit 78
article thumbnail

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136
article thumbnail

What Peak Movie and TV Season Can Teach You About Public Relations

PRSay

A massive amount of planning goes into each film and television show, and the principles can be applied to your work as well. For the film and television industry, timing is everything. For film studios, a potential award-winner should be released late in the year, when movies are much more likely to garner awards buzz.

Film 147
article thumbnail

Barbie dominates August brand coverage

NewsWhip

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78