article thumbnail

3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 120
article thumbnail

Futurist Azeem Azhar Decodes the Evolving Tech Landscape

Stern + Associates

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

MOVE is Mobility Reimagined: 5 Reasons to Attend the #1 Urban Mobility Show

Bianchi Biz Blog

Consider yourself to be a company on the edge of something big? You will learn about the latest game-changing disruptions in the mobility space. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain. Some of MOVE America 2024’s speakers include: Ganesh Iyer, Chief Executive Officer, NIO U.S.

Mobile 88
article thumbnail

How companies like McDonald’s and Bosch are incorporating artificial intelligence

NewsWhip

It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. The company was by far the most successful in demonstrating its AI capabilities, and had more engagement on its owned channels than any other. .

Company 148
article thumbnail

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. And, the truth is, a company can be extremely successful without being disruptive. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296
article thumbnail

What does it mean to run a values-aligned company? 

Landis PR

Based on that extensive experience, we have learned the best opportunity for achieving great success is when we do work that is values-aligned with our company, staff, community and clientele. For example, we would happily represent alternative energy clients. But oil companies? Not so much. I’d love to hear about it.

Company 52
article thumbnail

6 ways millennials are reshaping B2B marketing as they move into leadership roles

Sword and the Script

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 162