ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media posts can be more than company news and updates. Brands get creative on social channels. For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. Always be building…media relationships .

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. . With that in mind, here are five tips for a successful media strategy for technology companies: .

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

APRIL 13, 2023

People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

Shift Communications

FEBRUARY 4, 2019

The solution seems to be to get more creative. For example, in crisis situations, it may be beneficial to look at your analytics to see the impact and results that a crisis has on those searching for your company and looking at your website. The Solution. You can use Google Analytics to guide your strategy. Amrit Gill.

Analytics 141

Analytics Google Creativity Publicity 141

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. Despite all the analysis that Amazon, a company built on data, poured into its site decision for a second headquarters, Jeff Bezos famously shocked disciples when said he would ultimately decide Amazon HQ2’s location on “intuition.”.

Creativity 77

Creativity Study Survey Advertising 77

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

PR in High Definition

APRIL 1, 2020

It’s a tired trope; a new set of company values, trotted out by the senior management team at an all-hands meeting and posted up around the office, the corners gently curling over time, extra letters added to certain words by the office joker. Company values are certainly being tested right now; it’s a difficult time for everyone.

Company 71

Company Employee Examples Leadership 71

PR in High Definition

FEBRUARY 22, 2024

So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Localising press releases and thought leadership articles is crucial, but every element of reputation shaping can and should be considered.

Local 62

Local Leadership Viral Creativity 62

ImPRessions - Crenshaw Communications

MAY 11, 2020

And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Data 234

Data B2B Survey Banking 234

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

Ethics 52

Ethics Leadership Training Study 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

The sector’s accelerated growth, however, makes it hard for companies to stand out. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Knowing where a company fits into the ecosystem is essential to differentiation. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond.

Leadership 66

Leadership B2B Study Marketing 66

Sword and the Script

FEBRUARY 4, 2017

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 2) Sous-vide: A Tech Company that Makes Food. . If you focus solely on the film, you’ll be a couple minutes into the story before you realize there’s a virtualization software company behind it.

Storytelling 60

Storytelling Creativity B2B Film 60

Onclusive

MARCH 17, 2021

Many in the industry agree and acknowledge that PR/Communications as an organization is way behind in adopting data-driven ways compared to their colleagues in marketing, finance, customer service or human resources as an example. As in any leadership structure, culture and tone is set and trickles top-down from the leadership team.

Data 195

Data Communications Reputation Data-Driven PR 195

5W PR

APRIL 11, 2023

Going public is a major step for companies. Companies can do this by attracting attention to their stock. Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock. Leveraging Social Media Companies can leverage social media to build up buzz for an upcoming IPO.

Publicity 88

Publicity Financial Banking Social Media 88

Remote PR Jobs

SEPTEMBER 25, 2023

The power of technology and social media has created a platform for spreading a message far and wide, while also ensuring that a single misstep could leave a negative digital footprint that will follow your company around forever. The role is no longer to simply generate attention and positive press coverage for the company.

Communications 100

Communications Publicity Employee Reputation 100

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 133

Local Crisis Management Internal International 133

Barokas

AUGUST 22, 2019

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas. Your employees are your biggest advocates.

Customer Service 84

Customer Service Company Strategy Communications 84

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Take blockchain, for example. The PR and comes teams representing Open AI, Google, and other companies have been careful to engage with the challenges and potential solutions. By sharing insights, forecasts, and expert commentary, companies can build credibility and spark conversation around the technology.

Technology 170

Technology Strategy Privacy Healthcare 170

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. The fake Eli Lilly Twitter fiasco is a good example.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JULY 9, 2021

An example that immediately comes to mind involves technology. Companies that institute informal, reverse-mentoring programs can benefit in numerous ways. On an organization-wide scale, such programs open the gates to a new breed of creative ideas and innovation. This is just the tip of the iceberg.

Nonprofit 218

Nonprofit Employee Internal International 218

Landis PR

JUNE 21, 2022

The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like. 5-8, 2023, with Media Days in January. Here are our top six suggestions: 1.

Company 52

Company Technology Hotels Meeting 52

The Hoffman Agency

FEBRUARY 8, 2024

How strengths-based leadership fosters resilient teams Svenja Op gen Oorth, Managing Director, The Hoffman Agency People tend to look for faults – but in the workplace, leadership that focuses on people’s strengths is crucial. But for many companies, the balance between remote working and the physical office is a challenge.

B2C 73

B2C B2B Agency Trends 73

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” For example, if you live in Birmingham, Ala. Try our services.

Survey 101

Survey Trends Marketing Creativity 101

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

This kind of organic brand awareness is particularly valuable for new companies or challenger brands. A campaign of consistent earned and owned content, reactive commentary, and trade or business media coverage can vault a little-known company into the spotlight. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Storytelling 233

Storytelling Education Software LinkedIn 233

Stern + Associates

MAY 6, 2024

Digital marketing is instrumental in sharing a brand’s story by finding creative solutions to drive brand awareness and lead generation—with an exact mix determined by the client’s goals. Why do companies approach Stern for website optimization services? Can you give an example of a successful campaign you’ve been involved with?

Strategy 71

Strategy Marketing SEO B2B 71

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. For example, a survey piece, a data study, or a story with heavy visual elements like an infographic or map could all be considered hero content.

Digital PR 71

Digital PR Construction Case Study SEO 71

PRSay

DECEMBER 10, 2021

As they grapple with these questions, companies and their staffs are reevaluating the best ways to move forward. Many companies are, once again, delaying office-opening plans. For example, this week, Ford Motor Co. That way, changes in company policy are more predictable. Don’t treat every team the same.

Employee 192

Employee Policies Agency Study 192

Cision

AUGUST 21, 2017

As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing. Daenerys Targaryen: Demonstrate Thought Leadership. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1.

B2B 103

B2B Twitter Brand Branding 103

Sword and the Script

AUGUST 1, 2023

Here are a few examples I spotted in putting this post together: Notified. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.

Software 128

Software Pitching Ethics Privacy 128

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

Can you offer an example of a creative strategy? This insight into their thinking provides a glimpse of how creative they are, which is typically the spark that takes a ho-hum idea to the next level. Look for examples of work that demonstrate a grasp of strategy and thought leadership where relevant.

B2B 159

B2B Agency Creativity Meeting 159

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. “We have this culture of continuous improvement.

SEO 119

SEO Automotive YouTube Video 119