Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage.

Media Training 120

Media Training Training Media Print 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 178

Reddit Software B2B Technology 178

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Schwartz & Company, which was looking for an account person who knew sports and fashion. He thought I was a good fit for a position at G.S. Initially, I found that being on the PR side somewhat challenging.

Communications 193

Communications Sports Journalism Fashion 193

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. They’re what I would call “experiential marketing” What about using VR for corporate storytelling? Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

5W PR

AUGUST 27, 2018

A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines.

Company 87

Company Airlines Print Government 87

Sword and the Script

OCTOBER 5, 2021

The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market. Second, the company has developed share-of-voice and attribution tools.

Software 159

Software Tools Print Technology 159

Reputation Us

AUGUST 2, 2021

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

RepUs enhances, advances and defends corporate reputations. Before forming RepUs, Boggs was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and legal clients. EILEEN KOREY.

Reputation 78

Reputation Publicity Enterprise Television 78

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. You can also see their SEO expertise at play because pricing is always an important search term for software companies. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. Prowly starts at $189 (monthly).

Software 89

Software Print Tools SEO 89

Wadds Inc.

JANUARY 26, 2023

Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough. Newsletters, podcasts and video are all growing as channels alongside app, online and print publications according to a Reuters Institute Report. But ultimately this is a zero sum game.

Pitching 124

Pitching Media Print Social Media 124

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

Communications 78

Communications Leadership B2C LinkedIn 78

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. Yes, people still read print publications, especially in niche media. Some companies are lucky enough to have a person on staff who specifically works with the LGBTQ market.

Consumer 109

Consumer Travel Local Community 109

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 100

Writing How To Print Corporate 100

5W PR

JUNE 8, 2021

Companies have to understand their target audience, their interests, values, habits, and pain points, to provide them with truly useful products or services. Once companies have figured out all of the different elements regarding their marketing plans, they have to figure out how they’ll reach the consumers. Mobile Marketing.

Consumer 88

Consumer Mobile Print Small Business 88

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video. When customers get this rare glimpse, they tend to feel more connected to the company.".

Corporate 48

Corporate Examples Storytelling Brand 48

Konnect Agency

MARCH 20, 2024

When you select outfit choices for your team, play up your company logo, color scheme and even slogan to help unite and differentiate your crew. Activations and Giveaways Set You Apart Generic corporate giveaways like pens and mugs are uninspired and can even irritate potential customers instead of attracting them.

Trade Shows 52

Trade Shows Real Estate Sports Print 52

Flack's Revenge

DECEMBER 11, 2014

As I said in PR in Asia: Myths and Misconceptions , Fusion PR often hears from companies that want to get media coverage in China. Journalists from print media tend to be more conservative regarding news quality. It will be more difficult to get a story published in a print publication. What about for press events?

Print 201

Print Transportation Conference Technology 201

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 8) “Consult, coach, teach.”.

Employee 150

Employee Print Writing Survey 150

Solo PR Pro

NOVEMBER 28, 2023

You can do this through local print shops and it is affordable and a wonderful gift. Choose a cause or charity that resonates with your client’s corporate values or personal passions. This kind of gift not only reflects well on your client’s company but also contributes to the greater good, embodying the true essence of holiday giving.

Local 96

Local Travel Print Groups 96

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I really love delving into people’s stories or stories of how companies are born.

Meeting 74

Meeting Automotive Engineering Journalism 74

Mindful Marketing

APRIL 23, 2021

The PGA’s Partners’ webpage reads like a Who’s Who List of corporate sponsors. ” In total, 54 companies can claim they support the PGA. Given all of the corporate/self-promotion already present at the starting tee, what was wrong with Player strategically displaying one small sleeve of golf balls?

Apparel 78

Apparel Corporate Social Media Print 78

Presspage

JANUARY 23, 2018

In the wake of this blog, Foremski also proclaimed that Silicon Valley had become a Media Valley as the changes in the media landscape forced companies to publish their own news. Every Company is a Media Company The media landscape has changed drastically.

Newspapers 92

Newspapers Financial Print Technology 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. In addition to crafting one’s personal brand, long-form content also enhances the credibility of the executive and the company. Long-form content bolsters authority.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. It raised a Series A round of funding for $1.1 million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

Presspage

FEBRUARY 27, 2018

Which successful print media tactics work best for your online newsroom. What analytics are key to present PR’s contribution to company results and justify budget. How to upgrade your corporate newsroom and delivery infrastructure to achieve measurable results. Ignored by journalists? Rejected by the public?

Print 60

Print Web Corporate Analytics 60

Cision

JUNE 29, 2015

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

Comparison 120

Comparison Television Print Social Media 120

NewsWhip

FEBRUARY 19, 2021

I’d like to focus on a particular group who are impacted by this new reality: the professionals charged with protecting corporate reputation. Companies, like people, need a minimum threshold of reputation to operate in society. ” -William Shakespeare, Othello. No More Heroes Any More.

Reputation 88

Reputation Social Media Reddit Media 88

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. The Right Fit.

Brand 60

Brand Branding Journalism Product Launch 60

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

NOVEMBER 11, 2021

Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance.

Automotive 79

Automotive Media Report Print 79

PRSay

JANUARY 13, 2021

Brand and business, company news, customer stories. Print publications. Plus, you can compare your performance to other companies using published benchmarks to gauge relative success. Corporate video views and duration (compared to video length). Here are some of the most common communication sender areas. Physical signs.

Internal 189

Internal International Data Communications 189

Deirdre Breakenridge

FEBRUARY 2, 2015

In this two-part series, I will share with you how some people are naturally drawn to the spotlight, and what companies can do to harness that talent to engage their customers to drive sales. The Platform Builder not only grows his or her personal brand, they pull the corporate brand along with them. It’s in their DNA.

YouTube 150

YouTube Groups LinkedIn Social Media 150

The Hoffman Agency

FEBRUARY 14, 2024

In the ever-changing landscape of global business, China remains a strategic hub for multinational tech companies despite challenges on both the business and communications fronts. By aligning messaging from both global and local teams, companies can ensure consistency and clarity in communications.

Local 36

Local Government Banking Policies 36