How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. Measuring Corporate Reputation: Perception or Performance? Both the Harris Poll RQ and the just released Global Reptrak Top 100 placed Walt Disney Corporation at #5.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Your company just needs to do good things and get on the right side of whatever issue arises.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. The post Corporate Ghosting: Can We Bust It?

Corporate Social Responsibility – Management Decision or Mandatory?

HMA Public Relations

Corporate social responsibility is a large factor when it comes to determining what kind of organization is considered a "good company.". The post Corporate Social Responsibility – Management Decision or Mandatory?

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Enlightened companies are well aware of the giving power of millennials.

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

His goal was to build competitive advantage for the American Tobacco Company’s Lucky Strike brand. But if the initiative did in fact promote women’s rights (even the dubious privilege of smoking) by fighting a double standard of behavior, then does it matter if a company profited?

5 Things to Know About Corporate Communications


Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Corporate & Technology corporate communications

Companies Increasingly Punch Back at the Media

Ishmael's Corner

Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. It might be be seen as positive or refreshing that 31% of professional corporate communicators recognise that they don’t have a strategy.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

Sword and the Script

9) “That reporters don’t write corporate profiles, they cover NEWS.”. 13) “They don’t understand how important it is to have good digital communications tools in an effort to reach all employees in the company.”.

As Hurricane Florence hits, major companies respond with help for victims

PR Daily

The company is also offering its U-Box containers for people to store their belongings inside the storage lockers. With more than 300 miles of coastline in the path of the storm, it’s important for [companies] like U-Haul to do what they can.”.

How to Lead the Rebrand of a Global Company


One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

Can Every Company Be A Media Company?


During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. As advertising and other marketing become less effective, content marketing is exploding.

4 Corporate Communications Lessons From Hurricane Harvey


As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Adversity is a great teacher.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

The Art of the Comeback: How These Companies Returned to Prominence


A huge government bailout to keep GM in business earned the company the derisive moniker Government Motors… Quite a fall from the union darling and first choice of millions of “buy American” focused consumers. One of the biggest comic book companies in the world was all but dead.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. Across the 350 companies analysed the reputation contribution to value range from below zero, where they actively destroy value, to highs of more than 50%.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring.

How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. How to create and find gifs for public relations and corporate communications.

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Joining us as our special guest and co-host will be Mike Schaffer ( @mikeschaffer ) Senior Vice President, Digital Corporate Reputation at Edelman in Washington, DC.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. Using "corporate" verbs.

What Values-Driven Companies Really Look Like


He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging?

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

Corporate communications 101, courtesy of Tesla

PR Daily

After news agencies published stories about allegations of sexual harassment at Tesla’s California plant, the company responded swiftly. The company response: We were made aware of it. Tesla is known for cutting-edge technology, but its communications savvy is advanced, too.

Three PR Issues Companies Will Face In 2018

The Stalwart Blog

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. Fewer corporate bloggers means more opportunity. Three Takeaways from a Big Company Study. Blogs as a tool of corporate influence is flat to declining. .

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. A Look at Compelling Corporate Stories. The company itself?

Managing the Narrative: Investor Relations Officers and Corporate Disclosure


Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. Prior accounting research implicitly or explicitly assumes the CEO and CFO have primary influence on corporate disclosure decisions, whereas the role 5 IROs play in shaping corporate disclosures has been largely ignored.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation.

Why can’t corporate intranets just die already?

Communications Conversations

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. You name it, it’s probably on your corporate intranet.

Company Bites Journalists…Again

Sword and the Script

It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics. Dog bites man becomes company bites journalists.

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

How do you find a good corporate story? 2) Digging Deeper for a Corporate Narrative. But one mattress company has done it, according to Jasmine Bina in her piece on Medium titled, Dig Deeper: The Secret To Gripping Brand Narratives. You have to make the uninteresting interesting.

How Google Crafted Its Communications When It Exited China

Ishmael's Corner

Business Communications Media Relations PR blogging Corporate blog corporate blogging corporate blogs google Google approach to China Google blog Google Blogging Practices Google branding Google China Google China decision Google corporate blog Google exits China Google in China Google owned media Google re-enters China owned media press release tech company owned mediaThe Art Of Storytelling In Business Communications And Public Relations.

Politics & Corporate Communications: Rules of Engagement

Return on Reputation

I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. How can companies be prepared for things like the LL Bean situation? And what are the rules of engagement for companies and brands when the winds change direction from hour to hour?

Is Your Corporate Website Still the Right Place to Designate as Your Crisis Communications Home Base?

Melissa Agnes

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? Do they actively use your corporate website?

8 questions to ask before starting your first corporate podcast

Communications Conversations

And, like I said, more companies are dipping their toes in the podcasting waters. If that’s the case, I thought I’d give you eight solid questions to really think about before moving forward and starting that first company podcast. This could be someone within your company.

BPR Thrives: Introducing our Corporate Wellness Program


That’s why we’re proud to announce Thrive, our new corporate wellness program. It’s one thing to support each other professionally, but the best companies also find ways to support the whole employee – mind, body and spirit.

How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I even think this has possibilities among corporate communicators.