Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. The post Corporate Ghosting: Can We Bust It?

When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

And with public confidence in our institutions eroding, we’ve seen CEOs from major companies take on the president and his allies on combustible issues, or even start to try to bridge our national divide. No one does this better than a corporate CEO.

Corporate Social Responsibility – Management Decision or Mandatory?

HMA Public Relations

Corporate social responsibility is a large factor when it comes to determining what kind of organization is considered a "good company.". The post Corporate Social Responsibility – Management Decision or Mandatory?

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Enlightened companies are well aware of the giving power of millennials.

What Values-Driven Companies Really Look Like


He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

Companies Increasingly Punch Back at the Media

Ishmael's Corner

Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. Fewer corporate bloggers means more opportunity. Three Takeaways from a Big Company Study. Blogs as a tool of corporate influence is flat to declining. .

Politics & Corporate Communications: Rules of Engagement

Return on Reputation

I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. How can companies be prepared for things like the LL Bean situation? And what are the rules of engagement for companies and brands when the winds change direction from hour to hour?

Managing Corporate Online Hate

David PR Group

2) Go to the parent company. The post Managing Corporate Online Hate appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

BPR Thrives: Introducing our Corporate Wellness Program


That’s why we’re proud to announce Thrive, our new corporate wellness program. It’s one thing to support each other professionally, but the best companies also find ways to support the whole employee – mind, body and spirit.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging?

8 questions to ask before starting your first corporate podcast

Communications Conversations

And, like I said, more companies are dipping their toes in the podcasting waters. If that’s the case, I thought I’d give you eight solid questions to really think about before moving forward and starting that first company podcast. This could be someone within your company.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 5) How can corporate communications get better results from their PR agency? PR business of PR corporate communications Off Script

How to craft great corporate stories

PR Daily

To “craft an amazing story” for your company, the graphic says to: Go beyond dollars and cents. Tap the company’s brand, culture, vision and history. Are you allocating enough resources to uncovering and conveying the narratives that can make your company shine?

Taking control of your corporate branding


A good example of a company who is ensuring a consistent branding, is Velux. Not only their corporate office , but also local offices such as The Netherlands and Russia have the same look & feel to support the global brand.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Blogging Corporate Blogging TrendsFor years, what’s been beaten into our head?

What does your company’s dress code do for your reputation?

Return on Reputation

While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places to work these days are no longer blue collar or white collar jobs – they are no collar jobs.

How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I even think this has possibilities among corporate communicators.

Three PR Issues Companies Will Face In 2018

The Stalwart Blog

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies.

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration).

6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience. It's not a typical American corporation.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. The UK has voted to leave the European Union.

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. Other recent high-profile crises that have damaged corporate reputations include cyber attacks on TalkTalk and Ashley Madison.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

So, why aren’t we seeing more company leaders using LinkedIn publishing as a tool to drive awareness and leads for organizations? Clearly, it can lead to developing new relationships and nurturing existing ones (think: employees for company leaders).

11 corporate terms and what they mean to communicators

PR Daily

I once worked for a company where the HR department insisted that we use the term “full-time equivalents” instead of “employees” or “staff.” To corporate communicators, “full-time equivalents” is just another dehumanizing HR term that we advise HR staff not to use.

How to Use Your Company’s Culture to Get Media Coverage


Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer.

How PR pros are stewards of corporate character

PR Daily

PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation.

The Citizenship Imperative: How Companies Can Win In a Post-Truth World

Return on Reputation

And while marketers scramble to address the questions about how to reach, engage and activate “people like me” and create emotional connections , companies may be missing an equally important opportunity. Think beyond just corporate philanthropy, donations and other “feel good” moments.

Four benefits of implementing a corporate social responsibility program

PR Daily

Launching a corporate social responsibility program can sound like a big undertaking. Enter PR Daily’s 2017 Corporate Social Responsibility Awards. An effective corporate social responsibility program will show your clients and partners that you have common goals.

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

How do you find a good corporate story? 2) Digging Deeper for a Corporate Narrative. But one mattress company has done it, according to Jasmine Bina in her piece on Medium titled, Dig Deeper: The Secret To Gripping Brand Narratives. You have to make the uninteresting interesting.

B2B 15

2015 Corporate Social Responsibility Awards finalists have been named

PR Daily

Next, the judges will re-visit the finalists’ entries and name the 2015 winners of the Corporate Social Responsibility Awards. Junior Environmental Scouts, Metro Pacific Investments Corporation. Corporate-Community/Nonprofit Partnership.

The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more? Now, not every large company is taking this approach.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

This year we’re assessing the work of brands and agencies from around the world in PR Daily’s 2017 Corporate Social Responsibility Awards. Next the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Corporate Social Responsibility Awards. Bank of America Corporation 2015 Business Standards Report and Environmental, Social and Governance Addendum, Burson-Marsteller with Bank of America. Giving Back, Domtar Corporation. ·

Financial Times reporter calls out corporate communicator over 'threat'

PR Daily

He assured me I’d “mischaracterised” the remarks of his boss, who was the “leader of one of the world’s largest IT companies”, and had a “well-founded perspective” on change management. Corporations should not bully a free press.