How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. Measuring Corporate Reputation: Perception or Performance? Both the Harris Poll RQ and the just released Global Reptrak Top 100 placed Walt Disney Corporation at #5.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. Your company just needs to do good things and get on the right side of whatever issue arises.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. The post Corporate Ghosting: Can We Bust It?

Corporate Social Responsibility – Management Decision or Mandatory?

HMA Public Relations

Corporate social responsibility is a large factor when it comes to determining what kind of organization is considered a "good company.". The post Corporate Social Responsibility – Management Decision or Mandatory?

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Enlightened companies are well aware of the giving power of millennials.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 Things to Know About Corporate Communications


Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Corporate & Technology corporate communications

4 Corporate Communications Lessons From Hurricane Harvey


As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Adversity is a great teacher.

How to Lead the Rebrand of a Global Company


One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. It might be be seen as positive or refreshing that 31% of professional corporate communicators recognise that they don’t have a strategy.

Companies Increasingly Punch Back at the Media

Ishmael's Corner

Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Can Every Company Be A Media Company?


During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. As advertising and other marketing become less effective, content marketing is exploding.

What Values-Driven Companies Really Look Like


He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. Across the 350 companies analysed the reputation contribution to value range from below zero, where they actively destroy value, to highs of more than 50%.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring.

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Joining us as our special guest and co-host will be Mike Schaffer ( @mikeschaffer ) Senior Vice President, Digital Corporate Reputation at Edelman in Washington, DC.

How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. How to create and find gifs for public relations and corporate communications.

Politics & Corporate Communications: Rules of Engagement

Return on Reputation

I’ve been thinking about companies and their response to the immigration ban, and meaning to write about it, especially after spending a day at JFK volunteering with the #NoBanJFK legal team. How can companies be prepared for things like the LL Bean situation? And what are the rules of engagement for companies and brands when the winds change direction from hour to hour?

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

Managing Corporate Online Hate

David PR Group

2) Go to the parent company. The post Managing Corporate Online Hate appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Fake News Can Damage Your Corporate Reputation

David PR Group

If fake information is published about your company, the first step is to make a quick assessment. The post Fake News Can Damage Your Corporate Reputation appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. Fake news just got real.

Managing the Narrative: Investor Relations Officers and Corporate Disclosure


Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. Prior accounting research implicitly or explicitly assumes the CEO and CFO have primary influence on corporate disclosure decisions, whereas the role 5 IROs play in shaping corporate disclosures has been largely ignored.

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan

Why can’t corporate intranets just die already?

Communications Conversations

But, before you take my head off about the headline, let’s have an honest discussion about corporate intranets. I know corporate American isn’t giving up on the intranet concept yet. You name it, it’s probably on your corporate intranet.

Corporate Reputations to Watch in 2016

Return on Reputation

There is a definitive link between the reputation and profile of a leader/CEO and the reputation of the organization or company. Corporate Communications GM Marissa Meyer Mary Barra NFL Pope Francis POTUS Roger Goodell Volkswagen Yahoo

8 questions to ask before starting your first corporate podcast

Communications Conversations

And, like I said, more companies are dipping their toes in the podcasting waters. If that’s the case, I thought I’d give you eight solid questions to really think about before moving forward and starting that first company podcast. This could be someone within your company.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. Using "corporate" verbs.

BPR Thrives: Introducing our Corporate Wellness Program


That’s why we’re proud to announce Thrive, our new corporate wellness program. It’s one thing to support each other professionally, but the best companies also find ways to support the whole employee – mind, body and spirit.

Three PR Issues Companies Will Face In 2018

The Stalwart Blog

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America.

How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. I even think this has possibilities among corporate communicators.

How corporate IT is actually killing employee communications

Communications Conversations

Yet, I know of AT LEAST two big companies in Minneapolis that are still using Lotus Notes. All I’m saying is that there’s a big problem and disconnect for employees of larger companies across the U.S. Dear companies: Make it EASIER for us to work with you–not harder.

10 outstanding corporate blogs

PR Daily

There seems to be a lot of noise about the "death of the company blog.". A few years ago, I did a comprehensive study of the best company blogs in America, and it''s time to reconsider this channel. What is the state of the art in company blogging?

Should you remove the comments section from your corporate blog?

Communications Conversations

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments.

The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. More often than not, a threat to a company’s reputation originates inside the organization. The notorious 2013 hack of Target cardholders ultimately cost the company $242 million. The post The Top PR Threats To Your Company’s Reputation appeared first on Crenshaw Communications

7 creative ways to promote your company’s corporate volunteer efforts

Communications Conversations

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Don’t think companies are using virtual reality yet?

Is your company’s PR ready for a cyberattack?

Axia PR

These same issues should concern companies even more. Large corporations like Uber and Equifax have already fallen prey to cyberattacks, and health care is the most hacked industry to date. It’s a rampant concern for companies as well. 3 tips to help you prepare.

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Blogging Corporate Blogging TrendsFor years, what’s been beaten into our head?

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

These giant corporations are demonstrating an interest in experimenting with new tools.”. Fewer corporate bloggers means more opportunity. Three Takeaways from a Big Company Study. Blogs as a tool of corporate influence is flat to declining. .