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How to Manage Corporate Reputation with PESTLE Analysis


Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. This puts communications and PR front and center as the stewards of corporate reputation.

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How does a CEO’s Personal Brand Impact Corporate Reputation?


Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Particularly for CEOs of the world’s largest companies who’ve become brands in their own right and live life under the media spotlight. How can a CEO affect corporate reputation?


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With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. His wise words are particularly relevant in today’s climate as brands discover their own power.

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Corporate Reputation Never More Important, Nor More Fragile, Report Finds


According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. In an era of activism, politics and polarization, when no one seems to agree about anything, building the reputation of any company is like solving a Rubik’s cube. Every move is connected.

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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives.

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Corporate political activity is getting riskier: Companies need a full-scale review of their strategy

Agility PR Solutions

According to a survey from The Conference Board released earlier this year, fully two-thirds of companies found the environment for corporate political activity to be challenging to extremely challenging.

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Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The post Corporate Communication: Create Opportunity out of Crisis appeared first on. The best way to handle a crisis is […].

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

You'll walk away with a clearer, more well-rounded perspective on: How PR efforts, initiatives, and campaigns can support a variety of different business units within an organization How to better arm yourself for tough executive conversations How to explain the “how” and “why” PR has the power to fulfill ultimate company goals, from startups to established (..)