Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. Purpose-Driven Corporate Social Responsibility and Advocacy Campaigns.

Trends 78

Trends Marketing Consumer Community 78

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now, internal is external.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Communications Conversations

NOVEMBER 10, 2016

It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Yet, many companies still lag behind. Many companies are still operating on 1998 internet principles. Take Nissan, for example. Not too shabby.

Mobile 122

Mobile Employee Communications Retail 122

Cision

JANUARY 6, 2017

Adrienne Weiss Corporation, or AWC, is a branding think tank that has been building successful brands since 1986. Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers.

Retail 225

Retail Consumer Brand Branding 225

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water.

Marketing 173

Marketing Storytelling Creativity Privacy 173

5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. Consider a Public Relations strategy if… You’ve Landed a New Retail Account or Are Expanding Globally. Media support also shows retail partners you will help drive their business.

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. She stuck it out with the company through two major reorganizations before deciding it was time to try something new. From freelance to firm. and China on international adoptions.

Meeting 91

Meeting Retail Groups Hotels 91

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this.

Social Media 87

Social Media Media Mobile SEO 87

Bianchi Biz Blog

JUNE 15, 2023

Of course, all AutoMobili-D exhibitors will receive marketing and public relations support including identification in AutoMobili-D listings, promotional materials and social media posts, the ability to use show logo and name, opportunity (at additional cost) to host a press conference on the AutoMobili-D stage, and corporate credential packages.

Automotive 78

Automotive Mobile Technology Transportation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Window Company Shatters PR Expectations with Baseball Promotion. If the Cleveland Indians managed a 15-game streak, the company promised to refund window purchases from throughout the year. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Creating a brand PR stunt that really works. Kudos all around.

Brand 136

Brand Branding Local Hotels 136

Barokas

NOVEMBER 6, 2017

New cannabis-focused companies are popping up all over, providing everything from actual flower to edibles to even payment technologies that make banking easier for retailers. BPR client, Paper & Leaf, is one of many retail cannabis shops open for business in Washington. AKA the third-largest beer distributor in the U.S.)

Industry 68

Industry Retail Enterprise Banking 68

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Brands know they should listen to consumers, but what about listening to employees? Corporate Blogs Are Making a Comeback – Big Time.

Social Media 62

Social Media Trends Marketing Viral 62

Mindful Marketing

MAY 17, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’ve heard the saying, “Misery loves company.” Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic?

Airlines 66

Airlines Insurance Insurance Enterprise 66

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service.

Survey 86

Survey Measurement Employee Retail 86

Cision

MAY 26, 2017

Many companies are going out of their ways to affiliate themselves with established charities or prevalent issues to help their marketing efforts. Not only is it a phenomenal way to network, but it’s also a great way to show consumers where your values lie and build a strong following. This concept is called cause marketing.

Blogging 150

Blogging Community Retail Consumer 150

Mindful Marketing

DECEMBER 28, 2019

In an age of increased environmental consciousness and frequent corporate cutbacks how can companies tolerate such waste? Why would any company destroy products it spent valuable time and resources making? You may not know that if that sweater, jacket, or hat hadn’t been purchased, it might have been burned.

Fashion 67

Fashion Energy Chemicals Retail 67

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Shift Communications

JULY 29, 2020

Whether their people are continuing to work remotely or physically returning to offices, companies and their leaders must create an environment where teams, clients and we, as individuals, understand exactly what returning to work means and what we are returning for.

How To 78

How To Retail Employee Community 78

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? T ake the complaint and your response offline, where your company can resolve the issue in a way that can’t be shared with 50 million others. Hard to select just one, eh? The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Personalization: Powering intelligent consumer experiences. Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls.

Tools 71

Tools Marketing Enterprise Software 71

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

MAY 5, 2017

They will not take a position without a company having one. Depends on company some have a great deal of activity, e.g. Apple. Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position. When I am research specific company activities of importance.

Comparison 40

Comparison Financial Study Retail 40

Beyond PR

OCTOBER 28, 2016

One important caveat: Most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using the corporate site’s look-and-feel, or to use webspeak, using the corporate website’s cascading style sheet (CSS). In 2014, we published an updated study.

Mobile 40

Mobile Study Construction Retail 40

Flatiron Communications

JANUARY 29, 2015

Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. Retains Flatiron Communications, LLC as its. Nasdaq:HSNI) is a $3.4 The post HSN, Inc.

Agency 28

Agency Retail Apparel Mobile 28

Communications Conversations

AUGUST 21, 2018

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. What’s it been like working for a company that’s going through that change–at a very fast rate? You joined BBY fairly early on in their transformation.

Sports 113

Sports Retail Local Report 113

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Quite a scary thought!

Communications 62

Communications Wikipedia Meeting Technology 62

Sword and the Script

JANUARY 28, 2020

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness. The company will put together enterprise packaging and pricing options for larger buyers.

Software 117

Software Tools Publicity System 117

Mindful Marketing

NOVEMBER 16, 2018

Over five percent of the world’s population has permanent “ disabling hearing loss ,” yet few organizations consider those consumers’ special needs. One multinational corporation, however, has embraced this unique group of customers in a way that should make every company listen. or the world.

Education 50

Education Retail Sports Groups 50

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. We believe consumers should control who has access to their data, and we’re actively fighting for that right.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

JANUARY 15, 2019

The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. 5 - From Red Carpet to Retail. 2 - Surprise! billion bottled water category.

Marketing 78

Marketing Viral Consumer Agency 78

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. I’m Steve Barrett, editorial director of PRWeek and I’ll be your host for the initial installment of this new and exciting podcast. That’s fantastic!” “We

Media 202

Media Storytelling Technology Data 202

Cision

JULY 20, 2015

For decades a company called Curtis Designs created a handmade packraft called the “Curtis Raft.” ” It was revered, and when the company stopped production there wasn’t a comparable raft on the market to replace it. Birchbox has a cascade of triggers to perpetuate the consumer relationship.

Energy 120

Energy Viral Storytelling Community 120

prTini

NOVEMBER 17, 2016

Who owns corporate social responsibility? While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. The takeover of grocery and retail shelves by green and/or pink products is actually harmful. Is it the CMO? Does it fall on HR?

Community 28

Community Marketing Retail Measurement 28

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116