Agility PR Solutions

MARCH 27, 2023

This happens when digital shoppers are diverted from their online buying journey by unauthorized distractions that can be placed on a digital commerce site—an issue that is now a widespread phenomenon and, according to new research from consumer protection cloud company Akamai […] The post Audience hijacking escalates as a threat to brands and (..)

Retail 78

Retail B2C Brand Branding 78

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Brand 78

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 154

Company Brand Branding Retail 154

Agility PR Solutions

MAY 25, 2023

We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even more when it comes to which companies they choose to do business with.

Consumer 78

Consumer Retail Technology Company 78

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Subject line: [Company name] leverages visual AI to streamline customers’ online experience. The solution: [Company name] found that solution (and more) in [Company name] visual AI. Want more blogs like this?

Retail 52

Retail Pitching How To Case Study 52

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture. appeared first on Agility PR Solutions.

Consumer 85

Consumer Industry Travel Retail 85

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. Retail media network – no longer just a buzzword but a market reality. Retail media (explainer here ) is more than one of this year’s hottest buzzwords: it’s the next big advertising channel.

Retail 170

Retail Brand Branding Privacy 170

Agility PR Solutions

JANUARY 6, 2020

Consumers who had a frustrating shopping experience are three times more likely than satisfied consumers to not buy from the retailer or brand again, but companies that consistently exceed customer expectations could significantly increase revenues by charging a premium for the experience, according to new research from Accenture.

Consumer 78

Consumer Retail Survey Company 78

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Consumer 74

Consumer Publicity Marketing How To 74

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Retail Measurement 284

5W PR

NOVEMBER 9, 2023

Many companies claim to offer AI-powered solutions, but it’s increasingly important for brands and marketers to distinguish between AI interfaces and genuine AI technology. Some companies provide user-friendly interfaces that facilitate marketing and advertising efforts without delving into the core technology.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products. A five-minute prep call makes a world of difference.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. What streaming business model will consumers ultimately prefer — subscription or free and ad-supported?

B2B 208

B2B Trends Retail Privacy 208

Reputation Us

APRIL 15, 2024

THE REPUTATIONAL VALUE OF CUSTOMER RETENTION Lately, when it comes to retail purchases, U.S. consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. As a result, customer loyalty and retention has been top-of-mind for many companies.

Reputation 78

Reputation Financial Consumer Survey 78

Agility PR Solutions

AUGUST 5, 2021

In the early 2000s, the almost 10-year-old company mainly represented clients in the consumer tech, retail, […]. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way. The post PR Profiles: A Conversation with David Landis appeared first on Agility PR Solutions.

Healthcare 155

Healthcare Retail Agency Consumer 155

PR for Anyone

NOVEMBER 8, 2023

This led to her having three kids under 20 months while working for AutoNation, a top-ranking car company. She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior.

Marketing 130

Marketing Consumer Advertising Advertising 130

Agility PR Solutions

JULY 16, 2020

The change in the consumer landscape over recent years has been undeniable. We’ve heard about retail businesses closing their stores. The COVID-19 pandemic appears to have only sped up the inevitable as more million-dollar and billion-dollar companies recently announced plans to close their doors.

Data 153

Data Retail Consumer Company 153

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. NRF is at retail’s epicenter, unveiling exciting new vendors as well as key trends that define the industry for the year and beyond.

Retail 156

Retail Automotive Conference Data 156

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Ad tech companies also use AI-powered fraud detection tools to identify and prevent fraudulent ads.

Advertising 170

Advertising Advertising Analytics Data 170

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. As such, brands must be cognizant of how their reputation is perceived — and this can extend beyond the industry in which the company directly operates.

Reputation 78

Reputation Retail Nonprofit Viral 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

For B2B companies, this presents a massive PR opportunity. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Most scaled B2B tech companies are sitting on a pile of interesting data. Don’t run away from consumers. Your data only goes so far. This is natural.

B2B 147

B2B Data Retail Survey 147

Communications Conversations

SEPTEMBER 14, 2022

Yet, most of us realize this is not what most consumers want. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. One example included an event for event software company Bizzabo. Check out this post from Ron Stein about annual events and holidays B2B brands can leverage.)

B2B 156

B2B How To Conference B2C 156

Agility PR Solutions

FEBRUARY 27, 2022

By 2025, consumers are going to be spending over $7 trillion in e-commerce retail, which means companies in the industry should be optimizing their conversion rates so they can attract as […]. The key to success for digital stores is conversions.

Retail 78

Retail Consumer Industry Company 78

PRSay

NOVEMBER 19, 2020

Whenever I went to my editor with a new story idea, she would ask, “How is this company changing the world?”. In the normal economy, companies like Apple, Google, Amazon and Uber have altered the way we live. Just like social enterprises, these companies were founded by visionaries with a desire to change the world.

Communications 170

Communications Survey Enterprise Radio 170

Agility PR Solutions

MAY 17, 2021

Marketing changed gears during COVID—the pandemic drove shoppers online in record numbers, cementing digital experiences as the primary way to reach and engage consumers in industries ranging from retail and quick-serve restaurants to banking, travel and healthcare.

Healthcare 78

Healthcare Banking Retail Travel 78

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Second-hand sales have been steadily growing in retail for years, particularly within the luxury category, watches and jewelry. Her company acquires the plastic scraps left over from local factories.

Chemicals 148

Chemicals Retail Facebook Local 148

5W PR

JUNE 26, 2023

To ensure success during the holiday season, companies must develop a strategic marketing plan , account for various factors that influence outcomes, and effectively execute their strategy. Companies must initiate their holiday marketing planning early to leverage this bustling season. Other brands can also benefit, not just retailers.

Brand 78

Brand Branding Retail Strategy 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. We observed comforting and empathic language across all the email campaigns reviewed, from legacy retailers to newer DTC brands.”. Another 20% emphasized that consumers were not alone in their predicament, emphasizing words like “together” and “community.”

Study 170

Study Brand Branding B2C 170

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. During my time in PR, I’ve worked on many different accounts in all different industries – ad tech, retail, cybersecurity, consumer tech, the list goes on. (Check out some more ways to create that PR plan in this post.

Creativity 243

Creativity Groups Retail Media Training 243

Critical Mention

JUNE 13, 2018

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Wells Fargo.

Company 87

Company Banking Crisis Facebook 87

Shift Communications

JANUARY 25, 2023

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009.

Strategy 78

Strategy Brand Branding How To 78

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. It’s about the difference your company makes in taking an issue to the next level. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116