Communications Conversations

DECEMBER 8, 2014

Between the all-too-tired and predictable (2015 is the year of mobile!) Prediction: Mobile will take over. Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. Am I wrong?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Konnect Agency

MAY 11, 2023

Lemon8: Exploring the World of Curated Content and Niche Communities Lemon8 , the captivating video and photo-sharing app, has caught the attention of Gen Z with its unique approach to content creation and curated communities. Be Mobile-Friendly – They are a mobile-first generation.

Social Media 52

Social Media Agency Media Mobile 52

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. So, Samsung, a leading mobile brand in the country, unveiled a new road safety campaign called #SafeIndia. The company is active in their community.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Newsletters are at the crossroads of email marketing and content marketing and are a force to be reckoned with when they’re also mobile responsive,” says Iris.xyz (and we agree). And with so much noise in the publishing world, that job is getting harder and harder every day.

Storytelling 63

Storytelling B2B Content Marketing Data 63

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Rather, you should be building a community around those themes with which they identify. It’s no secret digital has changed the way we communicate.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. What ensued was the creation of a 53-foot-long Mobile Mooseum. Legos' Corporate History Video. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger. A great example is this post on “engagement journalism.”

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

FEBRUARY 3, 2017

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

PRSay

JULY 6, 2022

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. While leading global communications at INFINITI in Hong Kong, the team often discussed aspirational attributes of the ideal global PR professional. Our list grew, but included: We’re journalists and storytellers.

Communications 94

Communications Internal International Travel 94

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities.

Storytelling 60

Storytelling Local Community Case Study 60

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 55

Brand Branding Instagram Community 55

ISEBOX

FEBRUARY 23, 2017

Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community. Instagram: A platform that enables you to capture visual content that you find engaging and would like to share with your community. Storytelling Advantage: Instagram.

Pinterest 70

Pinterest Pharmaceuticals Instagram Marketing 70

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. Yet I look back on that time fondly. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

Karen Freberg

JULY 3, 2021

The throwing community called this “self aggrandizing” at the time – it’s amazing how things have changed since then! I am waiting for Ryan Reynolds to sponsor student-athletes with either Mint Mobile or HighKey keto snack products. I even did some guest blogging for sites like Trackshark and Dyestat.

Analysis 80

Analysis Case Study Brand Branding 80

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We had a conversation in class on how you can use social media to build relationships and make amazing opportunities happen – because like films – it all comes down to storytelling.

Social Media 85

Social Media Industry Film Viral 85

Presspage

APRIL 11, 2019

PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust. Ultimately, a PR strategy is created through storytelling. Why is it important? So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. On the sales side (and if you’re part of the Salesforce community), this event offers 2,700+ sessions across four days. Topically, this event covers a lot of ground.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 84

Wireless Storytelling Radio Analysis 84

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 94

Communications Storytelling Community Writing 94

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

Communications Conversations

JANUARY 28, 2015

Note: Photo courtesy of the Heartland Mobile Council). Current role: Social media community specialist, Medtronic. Former role: Senior manager-Communications, Cambria/Sun Country Airlines. Current role: Vice President-PR and Community Management, Deluxe. Current role: Brand Content Manager, Storyteller Communications.

Social Media 60

Social Media Media Airlines Local 60

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” Want more multimedia storytelling insights? Click here for our free “A Roadmap to Multimedia Storytelling” e-book now! You need to understand how people act when they come to your site from mobile and desktop. Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. When John Doe learned about the shocking rise in homelessness for pregnant women at the annual “Hacking Health AppDev” event, he knew he had found his community mobile project. “I The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

Karen Freberg

OCTOBER 18, 2018

Along with digital literacy and fluency, here’s what they proposed here: Storytelling fluency : able to analyze and create a message that accounts for accordances of medium, audience diversity. We have to embrace storytelling across mediums. . This was by far one of my favorites. One Button Studio User. .

Education 56

Education Creativity Video Tools 56

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Deirdre Breakenridge

SEPTEMBER 3, 2014

I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. Canva : When social media became a part of the communicator’s world, so did design. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. 1) Storytelling, analytics and thought leadership are the top PR tactics and trends. 2) The top PR metrics and performance measures communications pros track. content marketing (64%).

Survey 97

Survey Media Relations Corporate Communications 97

Stephen Waddington

JUNE 15, 2017

Along the way she’s developed a worldwide community of several thousand people and published two books. They ensure everything we do is transparent, honest and accurate; they build confidence amongst our stakeholders and engage billions globally through proactive and innovative communications. Sir Philip Craven, IPC President.

Publicity 118

Publicity Corporate Reputation Community 118

Stern + Associates

FEBRUARY 9, 2023

A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Shift Communications

NOVEMBER 21, 2014

Looking at the above numbers, one might wonder why a brand would want a mailing list, mobile app or SMS. At SHIFT, we’re fully committed to an integrated approach that includes multiple aspects of communications and marketing and the digital and social media that connect them. million pageviews (an outdated metric, perhaps?).

Facebook 167

Facebook Real Estate Analytics Report 167

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process. The Social Media Strategist.

Marketing 43

Marketing Mobile Engineering Technology 43

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. The Mobile Mogul. Mobile marketing plays a huge role throughout the purchase decision process. The Social Media Strategist.

Marketing 40

Marketing Mobile Engineering Technology 40