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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

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Exploring Best Practices in Global Communications

PRSay

I threw myself into understanding mandarin and Chinese history and reveled in getting to know the community. While leading global communications at INFINITI in Hong Kong, the team often discussed aspirational attributes of the ideal global PR professional. Our list grew, but included: We’re journalists and storytellers.

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9 Blogs To Make You PR-Smart

ImPRessions - Crenshaw Communications

The site is always looking for contributors, making it a go-to for thought leadership pieces and guest blogging. Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. The Cision Blog.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. Yet I look back on that time fondly. You got to do so much, so much faster if you were willing to work.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Which strategic positioning direction should clients pursue, what kind of media material should be featured and how important it is to create relevant and eye-catching messaging content are integral to each and every digital communications effort. By and large, digital content, specifically mobile content is the future.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. What ensued was the creation of a 53-foot-long Mobile Mooseum. Legos' Corporate History Video. Source: Unzipped ).

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. We had 2,000 patient units, 50 mobile bathrooms and showers, a pharmacy, a nurses’ station and a doctors’ station. Today, it’s a vaccination site.

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