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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more. It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale.

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Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

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Did These Symbols of Public Relations Disruption Come True?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications. Techniques For Effective Business Communications.

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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content.

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Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. But how can you get started? “