10 spellbinding examples of social media storytelling

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? Techniques For Effective Business Communications.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketing

Infographic: Be mobile or go bust

PR Daily

To succeed in 2016, marketers must have a robust mobile strategy. The mobile ad industry has grown by 34 percent in the last year. Mobile ad display revenue is expected to surpass desktop ads by 2018. Mobile video advertising has attracted $2.6

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7 mobile newsrooms to inspire you

PR Daily

Rather than establishing a separate storytelling platform, Coke boldly turned its main corporate site into a webzine. Coca-Cola was already all-in on the idea of designing for smartphones in 2013, and its commitment to a mobile newsroom endures.

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Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.

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Why PR pros should consider immersive storytelling

PR Daily

The next wave of innovation is immersive storytelling, taking content producers and consumers well beyond the two-dimensional experience of today’s news reports or public relations’ white papers, case studies, press releases and b-roll. New technology is changing everything for communicators.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?

Helping Non-designers Get the Visual Storytelling Religion

Ishmael's Corner

Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion.

Master Multimedia Storytelling With a Free E-Book!

Cision

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. By definition, people using mobile devices are on the go.

How to shoot terrific video on your mobile device

PR Daily

Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. The uptick in mobile video isn't just affecting consumption habits. More and more situations are calling for mobile video creation.

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4 ways to boost your storytelling magic

PR Daily

We all know that storytelling carries power in communications. RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ]. They were immediately hooked, recounting racist incidents they had faced.

The digital storyteller to watch in 2017

The Stalwart Blog

It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait. What digital storytellers do you think will crush it in 2017

The Google Algorithm is About to Crush Your Content … Starting Tomorrow

Ishmael's Corner

Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Are consumers and B2B buyers depending on mobile devices to access news and information? Before jumping into the sense of urgency part, let’s frame the issue.

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How to shoot terrific video on your mobile device

PR Daily

Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. Shooting interviews on a mobile device is often challenging because of the audio quality.

7 design tactics to enhance the storytelling on your website

PR Daily

There's more to storytelling—at least on websites—than just words. Here are seven design tips for your company to use to develop your user experience and strengthen your storytelling: 1. Responsive web design means your site adjusts to the mobile device the customer is using.

One Action That Automatically Makes You a Better Listener

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post One Action That Automatically Makes You a Better Listener appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I recognize the value of multi-tasking. In today’s business environment, the staccato nature of incoming requests requires one to toggle back and forth across many tasks at once.

How storytelling has changed over the years

PR Daily

You moved right past the iPod to the iPhone, learning how to tell interesting stories on mobile devices. At the heart of it all, good storytelling reigns. Communicators have come far since Merriam-Webster named “blog” its 2014 Word of the Year.

Corporate storytelling is an essential future PR skill

Stuart Bruce

So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller? The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story.

Using Snapchat for storytelling is a brand journalism win

PR Daily

To help capture the New Year’s Eve revelry in Times Square, The New York Times relied on common social media platforms, but also turned to an emerging avenue for storytelling—Snapchat. The content’s brief life span isn’t deterring professional storytellers from giving Snapchat a try.

Nick Cicero Unlocks Snapchat Storytelling Secrets and Strategies

Social PR Chat

As social media platforms tend to have peak years of growth, Snapchat is now beginning to take off in many age groups and for purposes other than just personal storytelling. Nick says that the analytics are all in the storytelling.

An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. I continue to come across shards of content that amuse, surprise or teach. As individual content, each one doesn’t necessarily frame a post.

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data.

The Quick and Easy Guide to Shooting High-Quality Video on Mobile Devices

Beyond PR

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits.

Data-Driven Storytelling – The PR Gift That Keeps on Giving

Barokas

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. Last summer, mobile shopping app Ibotta reached its $100 million milestone, meaning users had received $100 million in cash-back rewards since the app launched in 2012. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS.

Content We Love: KAYAK’s Data Storytelling Hacks Summer

Beyond PR

Today’s tourists, on the other hand, can also turn to search engines and mobile devices to provide insight on the go. Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape.

16 Visuals That Added Oomph to the Narrative

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’m a big believer in visual storytelling. Yet, between assignments overlapping into owned media and the increasing use of mobile devices to access content, visual storytelling takes on greater importance. The post 16 Visuals That Added Oomph to the Narrative appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

4 rules Grubhub follows to drive social media success

PR Daily

The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Make mobile-friendly content. Mobile apps comprised 70 percent of people’s time spent on social media.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Infographic: 8 hot graphic design trends

PR Daily

If you’re not catering to customers on mobile devices, you could be losing loads of business. Content Marketing Storytelling Visual & Video CommunicationsExpect more pops of vivid color, hand-drawn illustrations and authentic stock photos.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. PR Fish Bowl public relations brand storytelling brand voice creative PR PR campaigns

My @Canva Addiction: Now on iPhone

Social PR Chat

Well now there’s one more reason to be obsessed with your mobile phone ; Canva – Graphic Design & Photo Editing is now on iOS. I was able to test drive Canva’s iPhone beta version and here’s what comes to mind: beautiful, simple, functional, productive, and did I mention MOBILE! From a public relations perspective here’s what you can do with that on the spot reporting feature: Conference storytelling without leaving your iPhone. More Canva Mobile App Coolness.

This Word Visual Serves Up Thanksgiving Humor

Ishmael's Corner

What’s key is they emphasize the words with the design element taking a subservient role in the visual storytelling. A fifth grader could create this visual on a mobile phone. Details Fuel the Storytelling : We don’t just learn that the Dad is in love.

Fine Tuning the Story

Solo PR Pro

Your customer is a software developer who is about to launch a mobile app. Living the Life creative storytelling creativity solo pr pro storytelling WritingOnce upon a time—well, not that long ago—television sets had dials on them that were used to change channels.

A Surprising Lesson from GE on B2B Branding

Ishmael's Corner

In preparation for our storytelling workshops , we request that participants complete some light homework. Use storytelling techniques to educate, inform and even amuse in contrast to the conventional B2B playbook that shouts “Me, Me … and here’s a little bit more about Me.”.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. Pointing out that mobile-friendly has become not only desirable, but also necessary, content posted in 2017 and beyond must include mobile assets at the forefront. By and large, digital content, specifically mobile content is the future.

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How to Tackle Social Media for Your Business Even When Technology is Not Your Strong Suit

ReimaginePR

As someone who believes in the power of storytelling, this platform is high on my radar. Similar to Snapchat, Instagram works best on mobile screens or tablets. If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09

Come Closer, I Want to Tell You A Story

Shift Communications

They launch and now hope to become the next big thing in mobile gaming. Be a storyteller first. As storytellers, we need to understand and articulate all three of these three elements to develop a powerful story. . Uncategorized story storytellingIt’s a great story.

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance.